#175 HTE - TikTok trends soar, ad fears ignored! 🤫

March 25, 2023 • Estimated Reading Time: 13 minutes

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🕸 Google's March 2023 Core Algorithm Update: What You Need to Know to Keep Your Ecommerce Site on Top

🤘🏻 TikTok still ticks for marketers, despite ban threats and privacy concerns

🚀 Tips To Scale Your Ecommerce Business With Profitable Pricing Strategies

🥇 Shopping for Kids Made Easy-peasy with Ten Little's Expertly Curated Gear and Quirky Quiz!

💃 Snap Unleashes Augmented Reality Magic for Fashion Retailers in Latest Commerce Push

Google's March 2023 Core Algorithm Update: What You Need to Know to Keep Your Ecommerce Site on Top

It's that time of the year again, folks! Google has announced its latest core algorithm update for March 2023, and ecommerce sites need to be on top of their game to maintain their search rankings and organic traffic.

Don't Panic - Stay Informed!

The first rule of the game is to stay informed. Don't panic if you see fluctuations in your search rankings during the rollout period. Core updates can take weeks, so keep an eye on Google's ranking release history page.

Takeaway #1: Time is of the Essence

Core algorithm updates don't happen overnight. Google's crawlers take their time to index and reassess the web, so be patient and monitor your site's organic search traffic and keyword rankings to gauge the update's impact.

Takeaway #2: Quality is King

Google's main goal is to deliver high-quality and relevant search results. That means you must consistently create valuable content tailored to your target audience's needs. Don't compromise on quality, and make sure your content aligns with the new algorithm's standards.

Takeaway #3: Don't Neglect the Fine Details

Technical aspects such as site speed, mobile-friendliness, and proper indexing are crucial factors in determining your overall ranking. Don't neglect these details and give them the attention they deserve.

Final Thoughts

Google's March 2023 Core Algorithm Update may cause significant changes in how ecommerce sites are ranked in search engine results pages. So, stay informed, monitor metrics, focus on quality content, and optimize technical aspects to maintain your site's search ranking and organic traffic. Remember, ultimately, these updates are intended to enhance the user search experience, so prioritize your audience's needs and provide value through your content. Good luck!

TikTok still ticks for marketers, despite ban threats and privacy concerns

Marketers are not letting privacy concerns get in the way of their love for TikTok. A survey by Capterra shows that many companies are planning to increase their ad spend on the app over the next year, despite the warnings of Uncle Sam.

Privacy Concerns? No Biggie! 😎

While some expressed reservations over TikTok’s security and data privacy, a mere 31% ranked brand safety as a top challenge. And even though some states and the federal government are considering a ban, most marketers are split on whether that will actually happen.

Where Will They Go If TikTok Goes? 🤔

But just in case, marketers are already exploring alternatives to TikTok. Many say they’ll increase their use of digital channels outside of social media, like email and video. Facebook and YouTube are also popular choices for marketers seeking other options. But don’t count out Snapchat – it’s also seen as a possible beneficiary of a TikTok ban.

Pivot to Reels and Shorts, Baby! 🎥

If TikTok does get the boot, marketers aren’t sweating it. They’re already prepping for a smooth transition to other short-form video content formats on Instagram and YouTube. Reels and Shorts are gaining popularity and could be the next big thing in social media marketing.

TikTok CEO Fights Back 👊

TikTok CEO Shou Zi Chew is set to appear before Congress and is fighting to keep the platform alive in the U.S. Despite the Biden administration’s demand that TikTok cut ties with parent company ByteDance or risk being banned, Chew claims that the app is used by millions of Americans and businesses and plays a vital role in our digital economy.

Tips To Scale Your Ecommerce Business With Profitable Pricing Strategies 🚀

Are you looking for some pricing strategies that can help you scale your business and maximize profits? Look no further! Here are some tips to help you take your ecommerce game to the next level: 💰

📦 Dynamic pricing: You don't have to be a psychic to predict market demand. With dynamic pricing, you can adjust your prices in real-time based on various factors such as competition, demand, and weather! This strategy helps you stay ahead of the game and maximize your profits.

📦 Tiered pricing: Who says one size fits all? A tiered pricing strategy offers different pricing levels for different customer segments, ensuring everyone gets the best deal for their loyalty. For example, offer discounts for repeat customers, new customers, or wholesale buyers to incentivize them to make larger purchases.

📦 Bundle pricing: Want to encourage customers to buy more products? Offer bundle pricing! Combining multiple products or services into a single package at a discounted price greatly increases the average order value and boosts sales.

📦 Psychological pricing: Sometimes, how you price your products can influence your customer's purchasing decisions. Using a price that ends in "9" instead of a round number can make a product seem like a better value. This psychological pricing strategy is a simple yet effective way to attract customers.

📦 Monitor your competitors: It's important to watch your competitors' actions. By doing so, you can adjust your pricing strategy to stay competitive and attract more customers. Remember, the goal is not to undercut your competitors but to offer value that sets you apart.

Bonus tip: Don't forget about shipping costs! Customers hate unexpected shipping fees, so consider offering free shipping or flat-rate shipping to increase customer satisfaction and encourage more purchases. 🚚

So there you have it, ecommerce entrepreneurs! 🙌 Implementing these pricing strategies can help you grow and scale your business without sacrificing profits.

Shopping for Kids Made Easy-peasy with Ten Little's Expertly Curated Gear and Quirky Quiz!

Are you tired of scouring the internet for the perfect shoes or playthings for your little ones? Look no further than Ten Little! This brand is dedicated to taking the guesswork out of shopping for your unique and ever-evolving kiddos. 👶

With Ten Little's quiz, you can easily determine your child's shoe size and development stage, so you can say goodbye to the frustration of ill-fitting footwear. But that's not all! 👟

Their Learn & Connect platform is jam-packed with expert-vetted advice on everything from potty training to sleep, making parenting a breeze. 🌟

Say hello to stress-free shopping and happy kiddos with Ten Little! 💡

Shop here! 🛒

Snap Unleashes Augmented Reality Magic for Fashion Retailers in Latest Commerce Push 💃

Snap is stepping up its augmented reality (AR) game! 👾

With over 250 million daily AR users on Snapchat, Snap is now rolling out its "Shopping Suite" for clothing, footwear, and eyewear to help retailers boost sales and improve the shopping experience for customers.

And it's not just for big players - smaller DTC companies can benefit too! Snap has been investing in AR and AI technologies for years, and now it's packaging up some of its biggest tools, like Lenses and Lens Studio, for customers to use on their own websites.

Snap's goal? 🥅

To help retailers tackle common challenges like cart abandonment, conversions, and pesky returns.

Snap's Shopping Suite: The Ultimate AR Tool for Retailers

Snap's latest offering, Augmented Reality Enterprise Services (ARES), is a one-stop-shop for retailers looking to enhance their customer experience. Shopping Suite's first product is a set of AR tools designed for the fashion industry.

This suite includes AR Try-On, 3D Viewer, and Fit & Sizing, all of which clients can access for a standard fee plus additional payments.

AR Try-On allows customers to interact with filters and upload photos of themselves to try on sunglasses and shirts, while 3D Viewer enables shoppers to view products from multiple angles. The Fit & Sizing tool uses AI and returns data to suggest the best size for a particular customer. These features are powered by Enterprise Manager, which lets retailers plug in their product catalog and related data points.

Snap's AR tools render 3D images of products and transfer dress photos onto images of people with multiple body types for AR Try-On, eliminating the need for lengthy photography shoots.

Snap hopes this suite will make customers more likely to purchase products as they better understand their appearance and can use personalized sizing recommendations.

AR technology has come a long way in recent years, but some functionalities, such as AR Try-On, can still be challenging for retailers. Shopping Suite aims to alleviate these headaches for apparel companies and make the shopping experience more seamless for customers.

Role of AR in shopping 🛍

More and more retailers are jumping on the AR bandwagon to give you an even better shopping experience. Companies like Apple, Ikea, Ray-Ban, and Nike are using AR to let you try before you buy - from testing out furniture in your home to trying on virtual outfits.

Snap is also getting in on the action with their ARES program, which helps retailers tackle major challenges and provides a better experience for you, the customer!

Snap's "Shopping Suite" currently offers clothing, footwear, and eyewear, but they plan to expand to other areas like jewelry, auto, and furniture. So get ready to virtually try on all the bling and leather seats you want!

But it's not just retail - Snap is also eager to develop suites of tools for other sectors like education, entertainment, and travel. So who knows, you might even be able to virtually try out that dream vacation before booking!

At the end of the day, Snap's ARES program fits into a greater trend of vendors white-labeling their capabilities and services to sell to other retailers. And retailers are interested in investing in AR, but many don't have the technology. But fear not because Snap's got your back with their cutting-edge AR tools.

So get ready to shop 'til you drop (virtually, of course) with Snap's ARES program - the ultimate shopping experience for Direct To Consumers!

⚙️ Plenty Of Jobs Await You!

Sprout in Statesville, NC, seeks an E-Commerce Specialist to help cultivate our digital retail experience!

Join the digital revolution! MilliporeSigma is seeking a remote E-commerce Specialist to help drive our online sales to new heights.

Are you an E-Commerce superstar? MAT Holdings, Inc in Long Grove, IL is seeking an E-Commerce Manager to help steer our online retail success.

CyberCoders is seeking a Director of E-commerce to join our team in Minneapolis, MN and drive our digital retail strategy to the next level.

Procter and Gamble is seeking a Brand Manager and Digital Trader to join our team in Mason, OH and lead the way in digital retail success.

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