#173 HTE - Meta Goes Meta-cidal! 👻

March 15, 2023 • Estimated Reading Time: 9 minutes

Hey there, people!

It's a brand new day, and I hope you're all geared up to crush it!

Welcome to HTE’s newsletter, where we've got all the juicy tips and insights you need to make your DTC brand shine brighter than a disco ball.

So, let's throw on our platform shoes and boogie on down to the good stuff!

This newsletter is going to dive into:

📲 Meta Shakes Up Staffing in Quest for Efficiency: 10,000 Layoffs Announced

🕹 Revamp Your Website's Conversion Game with Gander's No-Code UGC Embeds - Boost Your CVR by 15-40%

💻 Boost Your E-commerce Website's Visibility with These 6 Google-Approved SEO Tips

🎥 Get the Groove with Andy Samberg and Snoop Dogg in Corona Extra's 'Keeping the Beat' TV Spot

💃🏻 TikTok Mulls Breakup with ByteDance Over National Security Concerns, Reports Suggest

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Meta Shakes Up Staffing in Quest for Efficiency: 10,000 Layoffs Announced

Oh snap, Meta's at it again! According to a memo from CEO Mark Zuckerberg, the company is cutting 10,000 more employees and nixing 5,000 job openings. Ouch, that's gonna leave a mark!

This ain't the first rodeo for Meta – they already pink-slipped 11,000 workers back in November. And it's not just jobs on the line – Meta's cancelling "low priority" projects and shaking things up to streamline the whole shebang.

Zuckerberg is feeling optimistic, though. He says that after the last round of layoffs, the company actually moved faster on important projects. Who knew getting rid of dead weight could be so liberating?

But let's not forget the big picture here: Meta still made a cool $23 billion in profit last year, even though earnings were down 4% in Q4. So while things might not be all sunshine and rainbows right now, Zuck thinks we should brace ourselves for a bumpy ride in the economy for a while to come.

Hang on tight, folks – it's gonna be a wild one!

Revamp Your Website's Conversion Game with Gander's No-Code UGC Embeds - Boost Your CVR by 15-40%!

Conversion rate on your website too low? Meet Gander: Through a no-code install Gander can embed UGC onto your site and help increase your CVR by between 15 - 40%. Wanna see how it works? just click here.

Boost Your E-Commerce Website's Visibility with These 6 Google-Approved SEO Tips

Google is a powerhouse when it comes to search engine optimization (SEO), and their tips for e-commerce websites can help you improve your website's visibility and attract more customers. Here are six SEO tips straight from Google:

Tip 1: Optimize your product pages

Make sure your product pages are optimized for relevant keywords and include detailed product descriptions, high-quality images, and customer reviews.

Tip 2: Use unique product descriptions

Avoid using manufacturer descriptions or duplicate content on your website. Instead, create unique product descriptions that accurately describe your products and use relevant keywords.

Tip 3: Optimize your website for mobile

More and more people are shopping on their mobile devices, so it's crucial to optimize your ecommerce website for mobile devices. Make sure your website is responsive and loads quickly on mobile devices.

Tip 4: Simplify your website's navigation

Make it easy for customers to find what they're looking for on your website by simplifying your website's navigation. Use clear categories and subcategories and make sure your search function works properly.

Tip 5: Use descriptive URLs

Use descriptive URLs that accurately reflect the content of each page on your website. This can help search engines better understand your website's content and improve your website's visibility in search results.

Tip 6: Build high-quality backlinks

Backlinks are links from other websites to your website, and they can significantly improve your website's visibility in search results. Focus on building high-quality backlinks from relevant websites in your industry.

By following these tips, you can improve your ecommerce website's visibility in search results and attract more customers to your online store.

Video Bites: All Things DTC! Get the Groove with Andy Samberg and Snoop Dogg in Corona Extra's 'Keeping the Beat' TV Spot

Snoop Dogg and Karol G are posted up on a tropical beach, sipping on some ice-cold Coronas and getting their jam on. They're drumming up a storm with their hands and empty beer bottles, making sweet music together under the blazing sun.

But then, outta nowhere, Andy Samberg crashes the party! And not just any party, but a party with a banging beat! This dude starts busting out some serious shell skills, leaving Snoop and Karol G flabbergasted. They're like, "Whaaaat?! Where'd this dude come from?!"

And Andy, being the humble dude he is, just shrugs it off like it's no biggie. He's all like, "Oh, this old thing? Just something I've been working on." But let me tell you, it's straight-up epic. These three amigos are creating some serious beach vibes and making magic with their mad skills.

So if you're looking for a good time, head on down to that tropical beach and join in on the fun. Who knows, maybe you'll be the next one to jump in on that sick beat!

TikTok Mulls Breakup with ByteDance Over National Security Concerns, Reports Suggest

It looks like TikTok might be breaking away from its parent company, ByteDance, in response to concerns from the US government. Apparently, they're worried about national security risks – yikes!

TikTok's currently going through a national security review in the US, and they're trying to jump through all the hoops to keep on keepin' on. But things are kinda up in the air, and TikTok's not sure if they're gonna be able to stay in the game.

There's been talk for a while now about how user data on TikTok could end up in the hands of the Chinese government. And across the pond in the UK, security minister Tom Tugendhat's getting all worked up too. He's asked the cyber-security experts in government to suss out any risks TikTok might pose.

We know you love your TikTok dances and lip syncs, but safety first, folks! It's important for everyone to understand what apps are asking for and how they might be digging into our lives. Stay tuned for more updates – we'll be watching this one closely!

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Specialist - Sprout

E-Commerce Manager - Blundstone

E-Commerce Analyst - Stella & Chewy's

Vice President E-Commerce - Calvin Klein

E-Commerce Marketing Associate - Aston Carter

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.