- How to E-commerce's Newsletter
- Posts
- #172 HTE - Instagram Is Still King Of Driving Brand Sales 🤟🏻
#172 HTE - Instagram Is Still King Of Driving Brand Sales 🤟🏻
👋 Hey there, savvy business folks!
Are you ready to take your DTC brand game to the next level and reach new heights? 🚀 Well, you're in luck because HTE has got your back! 💪
Our newsletter is your one-stop shop for all the latest tips and tricks to help your DTC brand shine.
From marketing hacks to customer engagement strategies and everything in between, we have the inside scoop to make your brand stand out.
So sit back, grab a ☕ (or 🍵, we don't judge), and get ready to dive into some seriously awesome content! Let's go!
🛍 Step Up To Worldline's Virtual Mall & Stroll Through Metaverse!
📈 Here’s why 50+ brands started using this app to build their influencer marketing campaigns last month…
✉️ Ways To Make Your Shipping Confirmation Emails Better
🥇 Brand Of The Week - G FUEL: Energy Drink Brand Winning Over Gamers and Esports Fans with Unique Flavors
📈 Move over TikTok; Instagram is still the king of driving brand sales
🎁 Brand Deals Of The Week
📕 Top Reads Of The Week
⚙️ Plenty Of Jobs Await You!
So, scroll down to THE VERY END & read up on what’s yet to come your way!
Step Up To Worldline's Virtual Mall & Stroll Through Metaverse!
Hey, hey, have you heard the latest news about Worldline? The French payments company is diving into the metaverse and helping other businesses do the same!
In a press release last Thursday (March 9), Worldline announced the launch of a mall inside Decentraland, giving merchants, service providers, and banks a chance to build their Web3 presence and test the waters of the metaverse.
And they're not the only ones who think the metaverse is the future of retail commerce. According to McKinsey, the space could see $2 trillion to $2.6 trillion in commerce volume by 2030. That's a lot of virtual dough!
But the metaverse isn't just for buying and selling goods. PYMNTS reported that it's generating interest in various fields, from heavy industry to medicine. And there's even talk of using metaverse-mapped digital twin environments for urban planning and real estate development. Who knew the metaverse could have such a big impact on the physical world?
Of course, not everyone has been successful in their metaverse ambitions. Meta (formerly known as Facebook) admitted in February that it lost a billion dollars a month on its metaverse strategy. And Microsoft recently scrapped its four-month-old team that was supposed to build out its industrial metaverse.
But Worldline stays optimistic, believing that the metaverse and traditional retail channels like the point of sale and eCommerce are future sales channels. And their decision to open the Worldline Shopping Mall in Decentraland reflects that vision.
So what kind of virtual goodies can we expect to find in this mall? Only time will tell as merchants and service providers build out their virtual storefronts. But if the metaverse is the future of retail, we can expect to see some pretty innovative and exciting shopping experiences in the coming years.
And who knows? Maybe one day, we'll be able to visit digital-twin replicas of properties in other cities and even make suggestions for modifications before construction even begins. The possibilities are endless!
But for now, let's enjoy that we're witnessing the birth of a new era of commerce. The metaverse is coming, and Worldline is helping us all get closer to it.
Here’s why 50+ brands started using this app to build their influencer marketing campaigns last month…
Influencer Marketing feels like a black box. There’s too much to figure out, and running ads is easier. So most never do it.
On the other hand, the brands that use SARAL to build their program enjoy its simplicity and speed. They make influencers as simple as 1–2–3:
1 – Find influencers & reach out (with built-in templates)
2 – Manage conversations and track conversions
3 – Build a long-term community of influencers
They’re offering a free trial, so you can set up a program as soon as this week!
Ways To Make Your Shipping Confirmation Emails Better
Shipping confirmation emails are an important aspect of the customer experience. They provide a sense of closure to the purchasing process and reassure customers that their order is on its way. Here are some ways to make your shipping confirmation emails better:
Provide clear and concise information: Ensure your shipping confirmation email includes all relevant information, such as the order number, expected delivery date, and tracking number. Use clear language and avoid any ambiguity.
Add personalization: Include the customer's name in the email and use a friendly, conversational tone. Consider adding a personalized message to show appreciation for their business.
Use visual elements: Add images of the products purchased or a tracking map to show the package's journey. This gives customers a visual representation of their purchase, which can help build excitement and anticipation.
Upsell and cross-sell: Take advantage of the opportunity to suggest related products or offer a discount code for future purchases. This can help increase customer loyalty and drive additional sales.
Make it mobile-friendly: Many customers will check their shipping confirmation emails on their mobile devices, so ensure your email is optimized for mobile viewing.
Encourage feedback: Use the shipping confirmation email to ask for feedback on the purchasing experience. This shows customers that you value their opinion and can help identify areas for improvement.
G FUEL: Energy Drink Brand Winning Over Gamers & Esports Fans with Unique Flavors
🎮 Are you a gamer looking for an energy boost? Or just an everyday Joe in need of a pick-me-up? Look no further than G FUEL! This energy drink brand has carved out a special place in the gaming and esports world, and it's easy to see why.
🍹 One of the things that makes G FUEL stand out is its unique flavors and products, which are created through partnerships with gaming creators like Matthew Beem, Alex Zedra, and even the one and only PewDiePie! They call this awesome program Team Gamma, and it helps them stay on the cutting edge of the gaming scene.
🎉 But that's not all – G FUEL also takes inspiration from some of the most beloved games and comic book characters. They've created collections based on Sonic, Crash Bandicoot, Spider-Man, Thor, and more. With so much variety, there's something for everyone.
💥 And it seems like their fans agree! G FUEL has over one billion followers on social media and more than 300,000 five-star customer ratings. So why not give them a try and see what all the hype is about? Your taste buds and energy levels will thank you! 🤩
Move Over TikTok; Instagram Is Still King Of Driving Brand Sales
📱Social media platforms are all the rage for brands these days! They help brands connect with their target audience, increase brand awareness, and drive sales 💰. But with TikTok on the rise, many have wondered if it's the new hot spot for brands to drive conversions 🔥.
🚨Hold up! Recent research suggests otherwise, as Instagram still reigns supreme when driving sales.
According to a study by Shopkick, a shopping rewards app, Instagram is the top social media platform for driving sales 📈. The study found that 72% of shoppers have purchased after seeing a product on Instagram, compared to 51% on TikTok. 🤯
So, what makes Instagram the winner 🏆? One reason is their awesome shopping features! Instagram has made significant investments in its shopping features in recent years. This allows brands to tag products directly in posts and enables customers to purchase without leaving the app 🛍️.
Brands can showcase their products and drive sales on the platform without the shopper ever leaving Instagram!
Another reason is Instagram's diverse user base 🌈. Compared to TikTok, Instagram has a broader age range and income bracket. This means that brands can reach a wider audience on Instagram and potentially drive more sales 💸.
While TikTok may have a younger demographic, Instagram has a more established user base, including a larger percentage of consumers with purchasing power 💪.
Now, that doesn't mean brands should ignore TikTok completely! The platform's unique features, such as the ability to go viral quickly, can be super beneficial for increasing brand awareness 🚀. However, when it comes to driving conversions, brands should focus on Instagram 📢.
In conclusion, Instagram remains the top choice for brands looking to drive conversions 🎉. Its shopping features, diverse user base, and established presence in the social media landscape make it the ideal platform for brands looking to increase sales.
While TikTok may have its own benefits, brands shouldn't overlook Instagram's proven track record in driving conversions. So, let's all double-tap and follow our favorite brands on Instagram! 👍
Top Reads Of The Week
IN NEED OF A JOB? WE'VE GOT PLENTY AWAITING YOU!
E-Commerce Specialist - Sprout
E-Commerce Account Manager - Highwood
E-Commerce Marketing Associate - Aston Carter
E-Commerce Business Analyst - Range USA
Vice President, Digital and E-Commerce - Autodesk
CHOOSE SUCCESS below, and have a great weekend! Get that D2C business runnin’.
