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- #171 HTE - TikTok Wants A Slice Of Search Ad Pie & They're Hungry For It! 🥧
#171 HTE - TikTok Wants A Slice Of Search Ad Pie & They're Hungry For It! 🥧
🌅 Good morrow, dear readers!
It's Wednesday anew, 📰 HTE’s newsletter awaits, with tips to imbue. For DTC brands and much more, you'll find, 💡 A plethora of insights, to broaden your mind.
🏊♀️ So without further ado, let's take a deep dive, 💪 Into the world of commerce, and strive to thrive.
👉🏻 TikTok's Got Big Plans to Snatch a Piece of the $112 Billion Search Ad Market Away from Google and Microsoft
🙌🏻 Transform Your Influencer Marketing Efforts in Just One Month with SARAL's Customized Program - Limited Spots Available!
🤘🏻 Boost Your Ecommerce Website's Visibility with These 6 Google-Approved SEO Tips
🎥 Video Bites: Grannies Get Crazy in Hype of Liquid Death's Debut Iced Tea!
🤞🏻 China's TikTok Clone Enters E-commerce Arena, Challenges Alibaba and Meituan
📕 Top Reads Of The Week
⚙️ Plenty Of Jobs Await You!
So, scroll down to THE VERY END & read up on what’s yet to come your way!
TikTok's Got Big Plans to Snatch a Piece of the $112 Billion Search Ad Market Away from Google and Microsoft
TikTok, the popular short-form video app, has been making moves to expand its advertising business and take on industry giants like Google and Microsoft in the search ad market, which is worth an estimated $112 billion.
TikTok's parent company, ByteDance, has reportedly been working on a new search engine that would allow users to search for content both within and outside the app. This search engine, called Toutiao Search, has already been launched in China and has been gaining traction.
TikTok has also been ramping up its advertising offerings. In addition to traditional in-feed ads, the company has launched a self-service ad platform that allows businesses of all sizes to create and manage their own ad campaigns on the platform. TikTok has also partnered with third-party ad providers to offer more advanced targeting options.
To further entice advertisers, TikTok has been investing heavily in its creator ecosystem, offering support and resources to help creators make better content and build their audiences.
This has led to a boom in influencer marketing on the platform, which could be a major draw for advertisers looking to tap into Gen Z and millennial audiences. Of course, taking on Google and Microsoft in the search ad market won't be easy. Both companies have a massive head start and deep pockets to invest in their own advertising offerings.
However, TikTok's unique platform and user base could give it an edge in certain areas, particularly when it comes to engaging younger audiences. Overall, it remains to be seen how successful TikTok will be in its efforts to break into the search ad market.
But with its rapidly growing user base and innovative advertising offerings, it's clear that the company is positioning itself as a major player in the digital advertising landscape.
Transform Your Influencer Marketing Efforts in Just One Month with SARAL's Customized Program - Limited Spots Available!
Busy DTC founders are using this one-month transformation program to jumpstart their influencer marketing efforts.
If you want:
A tailor-made strategy for your brand (based on your budgets and constraints)
A custom list of 100’s of influencers who speak to your customers
Email scripts so you can reach out to them
Negotiation tactics to get influencers on commission-only
A semi-automated system you can run each week in just a few hours, and get influencers to promote you non-stop
Then book a meeting with Yash from SARAL to claim your spot (3 left as of today)
Boost Your Ecommerce Website's Visibility with These 6 Google-Approved SEO Tips
Google is a powerhouse when it comes to search engine optimization (SEO), and their tips for ecommerce websites can help you improve your website's visibility and attract more customers.
Here are six SEO tips straight from Google:
Tip 1: Optimize your product pages Make sure your product pages are optimized for relevant keywords and include detailed product descriptions, high-quality images, and customer reviews.
Tip 2: Use unique product descriptions Avoid using manufacturer descriptions or duplicate content on your website. Instead, create unique product descriptions that accurately describe your products and use relevant keywords.
Tip 3: Optimize your website for mobile More and more people are shopping on their mobile devices, so it's crucial to optimize your ecommerce website for mobile devices. Make sure your website is responsive and loads quickly on mobile devices.
Tip 4: Simplify your website's navigation Make it easy for customers to find what they're looking for on your website by simplifying your website's navigation. Use clear categories and subcategories and make sure your search function works properly.
Tip 5: Use descriptive URLs Use descriptive URLs that accurately reflect the content of each page on your website. This can help search engines better understand your website's content and improve your website's visibility in search results.
Tip 6: Build high-quality backlinks Backlinks are links from other websites to your website, and they can significantly improve your website's visibility in search results. Focus on building high-quality backlinks from relevant websites in your industry.
By following these tips, you can improve your ecommerce website's visibility in search results and attract more customers to your online store. - add emojis
Video Bites: Grannies Get Crazy in Hype of Liquid Death's Debut Iced Tea!
💥👵 Liquid Death's latest campaign features a group of grannies who go wild, doing things like rocking out in a heavy metal band 🤘, skateboarding 🛹, and even fist-fighting in an octagon 👊.
The campaign is in support of the brand's new line of low-calorie, low-sugar iced teas 🍹, which they hope will shake up the sedate reputation of the beverage category. The brand's marketers are banking on the fact that their target audience will find the over-the-top shenanigans hilarious 😂.
The campaign was directed by Jeff Tremaine, co-creator of Jackass 🎥, and the brand's new iced teas contain a microdose of caffeine and just 30 calories, making them a better-for-you option in a category filled with stale brands 🌿.
Liquid Death hopes to continue expanding its demographic with the launch of the new product, which is expected to appeal to men and Gen Z 👨🦱.
China's TikTok Clone Enters E-commerce Arena, Challenges Alibaba and Meituan
Did you hear about Douyin, the Chinese version of TikTok? Well, they're not just a video-sharing app anymore. Nope, they're now challenging bigwigs Alibaba Group and Meituan for a slice of China's e-commerce and local services business. 🛍️💻🚀
With over 700 million daily active users spending more than two hours on the platform each day, Douyin is on a mission to monetize its massive fan base. And, let's be real, who wouldn't want to make some dough from those kind of numbers? 💰
So, what's their plan? Well, since 2021, they've been pushing online shopping through TikTok and Douyin to make the most of their user traffic. And it's working! Douyin has integrated short videos, livestreaming, and an online marketplace with search functions to help merchants reach more customers and drive sales. 💡
And, unlike TikTok, Douyin is making serious headway in China. They're even said to be relying on commercialization for future growth. According to a source close to Douyin's management, "the increase of new users is peaking for Douyin and its future growth will rely on commercialization. 📈🚀
China's leading short-video platform, Douyin, surpassed its annual gross merchandise value (GMV) target of 1.2 trillion yuan, reaching almost 1.38 trillion yuan in 2022. The surge was attributed to popular live-streaming and influencers. Douyin's push into local commerce and food delivery services in Beijing, Shanghai, and Chengdu were also key contributors to the impressive growth. 🤖
Despite the rapid expansion, Douyin faces fierce competition from well-established giants such as Alibaba and JD.com, who have pledged to invest more in short-video and content to drive sales. Douyin's algorithmic recommendation that is key to its short-video success can also benefit its online shopping business. However, there are limits on the amount of traffic it steers to videos created by merchants as it can affect the user experience and company positioning. 🔎💻
To counteract these limitations, Douyin added new features including search and a shopping platform called Douyin Mall in May 2022. Page views and searches on Douyin Mall tripled in 2022, and its gross merchandise value increased more than six times. Douyin expects Douyin Mall to contribute more than half of its GMV, up from 27% now. 🚚
Douyin has also tapped into the local services market that has long been dominated by on-demand service giant Meituan. Last December, Douyin formed a life service department to test businesses such as group buying and a wide range of local services. Douyin's takeout business is in the pilot stage and has not worked out a stable business model, and compared with Meituan's daily volume of 40 million to 50 million orders, Douyin handles several million orders a day. 💻
Top Reads Of The Week
IN NEED OF A JOB? WE'VE GOT PLENTY AWAITING YOU!
Amazon USA Ecommerce Unit Head - Midson International
Manager - Puma
Ecommerce Executive - Snaphunt
E-commerce & Logistics Support - Natural Grocers
E-Commerce Marketing Manager - Ford Motor Company
CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.
