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- #167 HTE - 'TikTok Adds In-App Shopping, Making Buying Easier' 🖖🏻
#167 HTE - 'TikTok Adds In-App Shopping, Making Buying Easier' 🖖🏻
Good morning and happy Wednesday, fellow readers! 🎉 It's that mid-week slump and you might be feeling a little lackluster, but fear not! 😎
We come bearing good news - today's newsletter is jam-packed with interesting and engaging content that will help you master the art of e-commerce. 🤩
Whether you're a seasoned pro or just dipping your toes into the world of online selling, we've got something for everyone. 🙌 So grab a ☕, settle in, and let's dive into the wonderful world of e-commerce together! 💻
Get ready to rock your DTC brand and more with HTE’s newsletter, packed with tips, tricks, and tons of fun! 🚀
Let's cut to the chase and get started!
Get Verified with Meta's Monthly Subscription Service: No More FOMO for Your Online Cred!
Rev up Your Conversion Rates with Gander – No-Code Tool That'll Turbocharge Your Website in Snap!
Tips for Measuring Your Store’s Performance
🎥 Video Bites: All Things DTC!
Shop Till You Drop! TikTok Launches In-App Shopping Feature for Gen Z-ers
📕 Top Reads Of The Week
⚙️ Plenty Of Jobs Await You!
So, scroll down to THE VERY END & read up on what’s yet to come your way!
Get Verified with Meta's Monthly Subscription Service: No More FOMO for Your Online Cred!
🎉 Get ready to flex your verified status on Facebook and Instagram with Meta's new monthly subscription service! Meta Verified comes with a fancy blue badge, exclusive stickers for your Stories and Reels, and 100 free stars to tip your fave creators. All for just $19.99 AUD (web) or $24.99 AUD monthly! 💰
🔍 Not only that, but verified users get increased visibility, protection against impersonation, priority customer support, and more. Meta founder and Chief Executive Mark Zuckerberg said the new feature is about "increasing authenticity and security across our services." 🤝
👀 To get verified, you need to submit a government ID that matches your profile name and photo, meet minimum activity requirements, and be at least 18 years old. And beware! Changing your username will require a re-verification process, so choose wisely. 🔍
🛡️ The verification process aims to prevent impersonation issues like those Twitter faced with its Twitter Blue subscription. Many users created parody accounts and caused chaos, but Meta's got your back with strict verification measures. 💪
👩💻 Meta Verified is currently only available for individual users in Australia and New Zealand, but the company plans to expand the service to include creators and businesses in the future. Stay tuned for more updates! 🌎
Rev up Your Conversion Rates with Gander – No-Code Tool That'll Turbocharge Your Website in Snap!
Conversion rate on your website too low?
Meet Gander: Through a no-code install Gander can embed UGC onto your site and help increase your CVR by between 15 - 40%. Wanna see how it works? just click here.
Tips for Measuring Your Store’s Performance
📈 Measuring the performance of your e-commerce store is key to understanding what's working and what's not! Check out these 15 tips to get a better understanding of your store's performance:
👀 Track key metrics: Keep an eye on metrics like traffic, conversions, bounce rate, and average order value to get a feel for how your store is doing.
🎯 Set goals: Set specific goals and track your progress to measure your success.
🎭 Use segmentation: Understand your audience by segmenting them by demographics, location, or behavior.
🔍 Use heatmaps: Heatmaps can show you how users interact with your site, helping you identify areas for improvement.
🧪 Use A/B testing: Test different designs and layouts to see what works best for your store.
📱 Monitor mobile and desktop traffic: Keep an eye on how users interact with your store on different devices.
🗣️ Utilize customer feedback: Listen to your customers' suggestions to show that you value their opinions.
📊 Analyze product performance: Keep an eye on product performance and adjust your strategy as needed.
🛒 Monitor cart abandonment: Implement strategies to reduce cart abandonment, such as offering free shipping or a clear return policy.
💰 Use customer lifetime value: Focus on retaining customers and increasing their lifetime value.
🚀 Monitor referral traffic: Understand where your traffic is coming from by monitoring referral traffic.
📧 Track email marketing metrics: Monitor email marketing metrics to adjust your strategy as needed.
⏰ Monitor website load speed: A slow website can be frustrating for users, so keep an eye on load speed and make improvements as needed.
📣 Analyze advertising campaigns: Keep an eye on the performance of your advertising campaigns and adjust as needed.
🔍 Use Google Analytics tools: Utilize Google Analytics tools to understand your customers' journey and behavior to make informed decisions about your store's performance.
Boost Your Sales Today with These E-Commerce Best Practices!
Maximizing revenue for an ecommerce site is an ongoing effort that requires a strategic approach. Here are fifteen ecommerce best practices that will impress your customers and entice those who are on the fence to purchase from you.
Keep Your Site Free of Clutter
Your website should be clear and uncluttered to help visitors navigate easily. Having too much information on your homepage can confuse your customers. Focus on your top-selling products, highlight any current promotions, and link your blog. Keep the attention on your products and avoid overwhelming your audience.
Build Trust with Your Customers
Unless your brand is already established, your customers may not know your brand or trust it yet. To elevate your customers' trust level, you can add:
Trust badges
Positive press coverage
Reviews and testimonials
Contact numbers
Physical address
Having a valid SSL certificate is also essential for gaining trust. Without it, customers may hesitate to make a purchase.
Use Appealing Images
Images are an essential part of ecommerce sites. According to Jeff Bullas, a content marketing influencer, 67% of online shoppers say that product images are more important than customer reviews or product descriptions. Choose high-quality, appealing images to grab your customers' attention.
Take photos of your own products from different angles, rather than relying on third-party images. High-quality images help customers visualize owning the product, which can improve your conversion rate.
Streamline Your UI/UX
Streamlining your user interface and user experience can help grow your website. Product recommendations, "frequently bought together" options, and an easy-to-use navigation bar can make it simple for customers to move from one product to another. The easier it is for customers to use your website, the more likely they are to spend time on it and make a purchase.
Simplify Your Navigation
Simplifying your navigation bar reduces the cognitive load on customers. The more complicated the navigation, the harder it is for customers to find what they're looking for. If they can't find what they want, they're likely to leave your site and never return. Create a simple navigation bar that directs visitors to where they need to go.
Create Engaging Product Demos
Product demos can boost sales by providing customers with complete information about your products. Putting up videos of your products instead of just photos can help customers make an informed decision about whether to buy. You can shoot videos of your products and post them online. Studies have shown that product demos can increase sales.
Choose the Best Hosting Option
Your ecommerce site needs fast hosting to increase sales. If your site takes a long time to load, customers are likely to leave. People don't like to wait more than a few seconds to view a product. If your website takes several seconds to load up, you are making things more difficult for yourself. You will lose users and your bounce rate is likely to go up.
Offer a Range of Filters
Product filters sort your products so customers can focus on the items they're interested in. You want customers to see all of your products, but some may only be interested in specific items.
Consider what is important to your visitors and create filters that are relevant to them. According to Smashing Magazine, 42% of ecommerce sites don't use category-specific filters, even for their core products. If you do this correctly, you'll be ahead of the curve.
Cover a Range of FAQs
Provide every piece of information necessary for your customers to make a decision. From frequently asked questions to return policies, shipping dates, and shipping policies, be transparent and clear in your conversations and transactions. Put yourself in the customer's shoes
Shop Till You Drop! TikTok Launches In-App Shopping Feature for Gen Z-ers
📣 TikTok has launched a new feature that allows users to shop directly within the app 🛍️! Aptly named "TikTok Shop," this in-app checkout feature has been in testing in the US since last year, and now well-known brands like Pacsun, Revolve, Willow Boutique, and KimChi Chic are on board.
😍 Users can now browse product catalogs, watch videos, and add items to their carts without ever leaving the app. That means you can get all the goods without the hassle of switching between apps!
🎉 This move is a big step for TikTok as it aims to become the go-to platform for not just entertainment, but shopping too! And with reports showing that young people are using social media as their preferred search engine, TikTok Shop could become the new shopping mall for Gen Z-ers.
🤑 Many brands are already benefiting from the "TikTok made me buy it" tag, which has over 42 billion views on the app! So, it's no surprise that TikTok is now taking things up a notch with in-app shopping.
🛑 Meanwhile, rival Instagram has confirmed that it will be shutting down its shopping feature, which allows creators to tag products in live broadcasts. So, it seems like TikTok is set to take over the social media shopping scene.
🌏 While there is no news on when TikTok Shop will be available in Australia, we can't wait to see what kind of cool products will be up for grabs when it does launch down under!
Top Reads Of The Week
IN NEED OF A JOB? WE'VE GOT PLENTY AWAITING YOU!
Sr. Manager Technology - Ricoh
Director of E-Commerce - Home Surplus
Lead Engineer - Sephora
Senior eCommerce Specialist - Cummins
Vice President E-Commerce - Calvin Klein
CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.
