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#167 HTE - 'Say Goodbye to Instagram's Live Shopping Feature'
Welcome to HTE’s newsletter! We hope you're sipping on a warm cup of coffee as you read this and getting ready to conquer the day ahead.
As you peruse our newsletter, you'll discover a treasure trove of tips and insights specifically tailored for direct-to-consumer (DTC) brands.
But that's not all – we've also got plenty of other valuable nuggets of information to help you elevate your business game.
So, let's dive right in and start your day off with a dose of creativity and inspiration. You've got this!
🖖🏻 Going, Going, Gone: Instagram Bids Adieu to Live Shopping Feature in March
🚚 7 Proven Strategies to Boost Your Customer Focus and Deliver Exceptional Service
🎥 Video Bites: All Things DTC! Super Bowl
🏪 Boost Your Sales and Customer Trust with Fera AI: The Ultimate Review Management Solution!
🌪 Why TikTok Can Be Beneficial for Dropshipping: Exploring the Reasons
📕 Top Reads Of The Week
⚙️ Plenty Of Jobs Await You!
So, scroll down to THE VERY END & read up on what’s yet to come your way!
Going, Going, Gone: Instagram Bids Adieu to Live Shopping Feature in March
Meta's "Year of Efficiency" is ringing in changes for Instagram's e-commerce strategy, as the platform announces the end of its livestream shopping feature. From March 16, 2023, users will no longer be able to tag products during live streams, signaling the challenge of making live shopping a success in the US market. Although the trend has found favor in Asian markets, Western consumers have been slower to adopt it, with live shopping accounting for just 5% of total e-commerce sales in the country.
While Meta remains committed to the shopping experience, with 90% of Instagram users following at least one business, the focus will now shift to advertising, as a way to promote brands and products. Instagram's automated Shop ads and Advantage+ shopping campaigns will be the main tools to improve ad performance, and checkout features will be further developed. Creators can still host Q&As and invite guests, while businesses can continue to set up shops on the platform.
As advertisers seek new ways to capture users' attention and drive conversions, Instagram's emphasis on ads may signal a shift in marketing strategies. With the removal of the Shop tab, brands will need to adapt and explore different avenues to engage users and boost sales.
7 Proven Strategies to Boost Your Customer Focus and Deliver Exceptional Service
"Yo peeps! Are you ready to rock the customer service game? Then it's time to embrace the customer focus mindset! This means putting your customers' needs front and center in every decision you make, from your products and services to your daily operations.
It's about ensuring your customers feel the love and get what they need to succeed. With a customer focus strategy, you'll deliver support that leaves your customers grinning from ear to ear. Let's do this!"
Okay, let's talk about the difference between customer focus and customer-centric.
Customer focus is reading your customers' minds and ensuring you meet their needs and wants. It's like a secret agent trying to crack the code of what the customer wants.
But customer-centric takes it to the next level! It's like being a super spy who can see into the customer's soul and know exactly what they need before they even know themselves.
It's all about being close to your customers and giving them what they want and need, even before they know they want it.
Ready to make your customers the star of your show? Here are seven sure-fire ways to improve your customer focus and set yourself apart from the competition:
Make your customers the center of your company culture
Get everyone in the company on the same page by putting your customers at the heart of your culture. Encourage employees to put themselves in the customer's shoes and strive for excellence in every interaction. This way, even employees who don't interact with customers directly will be motivated to create a top-notch customer experience.
Train your front-line stars
Front-line employees are your business's face, so ensure they have the tools and training they need to shine. Offer training that combines customer focus and orientation; don't stop there! Give them ongoing opportunities to develop their skills and set them up for success. Your customers will thank you!
Meet your customers where they are
Don't make your customers come to you. Be where they are, whether it's your website, chatbot, social media, or messaging apps. Make it easy for them to interact with you on their preferred channel.
Listen to your customers
Your customers are the best source of information about their needs and preferences. Gather their feedback through surveys, reviews, forums, and customer service interactions. Don't just gather feedback; act on it! Your customers will appreciate knowing their input is valued and making a difference.
Make customer data accessible
A customer-focused approach starts with the way you manage your customer data. Centralize all your customer information in one place so everyone can access the same information. This way, your employees can have a more complete understanding of your customers, provide more personalized service, and spare customers from repeating their information every time they reach out.
Use technology to enhance the experience
Technology can be your best friend in improving your customer focus. Use AI chatbots to respond to typical issues, guide customers with information, or triage requests for your agents. Provide self-service tools like help centers, knowledge bases, or FAQ pages to give customers fast, convenient ways to help themselves.
Measure your success
Track your progress and make sure you're meeting expectations with metrics like customer satisfaction (CSAT) and net promoter score (NPS). Use these measurements to identify areas for improvement and adjust your strategy as needed. Now go forth and make your customers smile!
Video Bites: All Things DTC! Super Bowl
Holy kibble! The top dog of this year’s Super Bowl Ad Meter is The Farmer’s Dog! Their pawsome 60-second commercial chronicles the lifetime of a chocolate Labrador named Bear, who grows up with his owner from childhood to adulthood.
With a tail-wagging score of 6.56 out of 10, this in-house directed ad is set to the tune of Lee Fields’ “Forever.”
Congrats to The Farmer’s Dog for fetching the top spot!
Boost Your Sales and Customer Trust with Fera AI: The Ultimate Review Management Solution!
Are you ready to take your customer trust and sales to the next level? Look no further than Fera AI! Loved by thousands of businesses worldwide, Fera is the ultimate solution for managing and showcasing your customer reviews. With an impressive 5 out of 5 stars rating on the Shopify, Wix, and BigCommerce app stores, you know you're in good hands.
With Fera's user-friendly platform, managing all of your store and product reviews has never been easier. Show off your best reviews with beautiful widgets, store ratings, and product photos that are sure to attract new customers and boost your sales.
But Fera doesn't just stop there, it helps you to grow your reviews, photos, and videos from customers automatically, making it easier for potential customers to trust your products and services.
Don't wait any longer to see the results for yourself. Try Fera today and watch your customer trust and sales soar!
Why TikTok Can Be Beneficial for Dropshipping: Exploring the Reasons
Are you a Dropshipper struggling to establish your brand? Well, fret no more because TikTok might be your solution. If you're skeptical about the effectiveness of TikTok, buckle up and read on because we're about to change your mind!
First, let's take a look at the numbers. With over a billion monthly active users, TikTok boasts a massive audience that you can tap into to promote your products or e-commerce store. Plus, unlike other social media platforms, TikTok offers an equal opportunity for everyone to go viral, regardless of their popularity.
But wait, there's more! TikTok ads are an excellent way to reach your target audience, mainly if you're targeting millennials. From brand takeovers to in-feed ads, you have a variety of ad formats to choose from. And if you're struggling to create an ad, TikTok Ads Library has your back. This tool allows you to explore new and exciting ideas for your ad campaigns.
TikTok may be a video-only platform, but that doesn't limit your marketing strategies. You can market your products differently with influencer marketing, giveaways, contests, live streams, and paid ads. Plus, with high engagement rates, you're guaranteed to get more eyeballs on your videos and, consequently, more followers.
And the best part? Influencer marketing on TikTok is affordable! You don't need a large marketing budget to promote your products on the platform.
So, if you're still on the fence about whether or not TikTok is the right platform for your Dropshipping business, it's time to take the plunge and create a business account. Your e-commerce store will thrive on this exciting platform with the right marketing strategies.
Top Reads Of The Week
IN NEED OF A JOB? WE'VE GOT PLENTY AWAITING YOU!
E-Commerce Product Manager - DigiCert
E-Commerce Sales Specialist - Faber-Castell USA
E-Commerce Brand Manager - AutoBrush
VP, Marketing & Ecommerce - iHerb
Director E-Commerce - CyberCoders
CHOOSE SUCCESS below, and have a great weekend! Get that DTC business runnin’.
