#163 HTE - 'Bard vs ChatGPT: AI Battle Royale!'🤺

February 08, 2023 • Estimated Reading Time: 13 minutes

Wakey, Wakey, Rise and Shine! 🌞✨

Midweek Madness? 🤞🏻

Pfft, Take a Break and Sip on Something Fine! 🍸

Ready for a DTC Power Up? HTE's Newsletter is Here to Win! Let's Get This Fun Read On, It's Time to Soak Up Some Brain!" 🧠

Get Ready to Plunge into a Sea of DTC Knowledge! This Newsletter is Diving In for a Wild Ride! Have a look: 👀

🥷🏻 Google Unleashes AI Powerhouse 'Bard' to Take on Microsoft's ChatGPT in Epic Chatbot Showdown!

💳 Shop Smart, Shop Sleek: The Credit Card Sidekick That'll Make Shopping a Breeze!

♥️ Tips For Valentine’s Day Email Marketing

🎥 Turn Pizza Night Upside Down with Papa John's Crispy Parmesan Crust

🛍 E-Commerce Goes Wild with TikTok-Inspired Feed Frenzy - From Amazon to Startup Land!

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Get Ready to Have Your Mind Blown with This Newsletter! Strap in, because the Fun's About to Begin!

Here Comes the Hottest Scoop of the Day, So Don't You Dare Miss Out and Read Away! 📖

Google Unleashes AI Powerhouse 'Bard' to Take on Microsoft's ChatGPT in Epic Chatbot Showdown!

In the exciting world of AI, two tech giants, Google and Microsoft, are going head-to-head in a fierce competition for AI supremacy! ChatGPT has been taking the tech community by storm with its amazing ability to write like a human. But now, Google is stepping up to the plate with their latest AI creation, Bard.

CEO Sundar Pichai made the big reveal in a blog post, announcing that Bard will be available for "trusted testers" starting Monday, with plans for a public launch in the coming weeks.

"Get ready to be blown away by AI-powered features in Search that simplify complex information and multiple perspectives, so you can easily understand the big picture and learn more from the web," says Pichai. "Whether you want to hear from experts who play both piano and guitar, or dive deeper into a related topic, Bard has got you covered!"

And just to clarify, Bard is a separate entity from Google Search. The above screenshot shows the AI-powered features that will soon be rolling out on Google Search.

AI Chatbots like ChatGPT are making waves, but some fear they might sprinkle bias and mischief!

Shop Smart, Shop Sleek: The Credit Card Sidekick That'll Make Shopping a Breeze!

Are you tired of sluggish checkouts and missing out on cashback when you shop online? Say hello to Sleek, the ultimate credit card supercharger! With Sleek's browser extension, you'll get lightning-fast checkouts and an extra 2% cashback on every purchase.

Sick of guest checkout? Sleek Pay has got you covered. Say goodbye to typing in your shipping address, billing information, and credit card details. Sleek does it all for you, every time you shop, making your online shopping experience seamless and effortless.

Don't worry about remembering your CVV, Sleek has got your back. Your information is safely encrypted on your local device, accessible only by you. It's easier, safer, and more rewarding to shop online with Sleek.

Upgrade your credit card game and try Sleek today. You'll never go back to the old way of shopping again.

Tips For Valentine’s Day Email Marketing

Love is in the air, and so are the sales! Valentine's Day is a heart-melting shopping holiday that merchants can't resist promoting in their campaigns. And customers? Well, who wouldn't want to show their love with a sweet deal!

Here's the deal, Valentine's Day shopping has become a big ol' love affair with the US alone spending over 20 Billion bucks in 2019. And the best part? Shoppers don't wait till the last minute, with 46% planning to start shopping in early February.

And let's not forget about our furry friends, because in 2016, 19% of people showed their love to their pets by gifting them to the tune of $681 million.

Singles, don't feel left out! 50% of Americans are single and 25% of them have plans to celebrate the day of love.

These numbers only keep growing every year and 2023 is no exception. So, it's time to get creative and incorporate love into your sales with a few newsletters before Feb 14th.

Tips for a lovely and profitable Valentine's Day 2023: Get your creative juices flowing and send those newsletters filled with love and discounts!

Tip #1: Get Your Love List Together!

Before you start sending out those love letters (er, emails), figure out the purpose of your Valentine's Day campaign. Are you planning to sell some sweetheart deals or just showering your customers with love?

This will help you decide the schedule for your love-filled newsletters. If you're selling products, aim to launch your campaign about 6 to 7 days before Feb 14th. Unless, of course, your shipping takes longer and you don't want your gifts to arrive late!

Remember, nothing's worse than getting an amazing offer the day before Valentine's Day only to realize the shipping would take 3 whole days! Don't let that happen to your customers, plan ahead for a love-filled shopping experience.

Tip #2: Make Your Subject Line a Love Letter!

Don't just settle for a simple "Happy Valentine's Day" subject line. Last year, that was the most common one, but it didn't exactly set hearts on fire with its open rates.

This year, it's time to get creative and write a love letter of a subject line. Men, in particular, often struggle with finding the perfect gift for their loves. So, why not solve their problems right in the subject line?

For example, try something like "Roses are red, violets are blue, the perfect gift for her is waiting for you." Aww, how sweet! Get those creative juices flowing and make your subject line stand out in their inbox.

Tip #3: Send a Love-Filled Email!

Valentine's Day is the perfect opportunity to surprise and delight your subscribers with a special email. So why not go all out and include a romantic or hilarious video or a cute animated GIF?

These little touches will bring a smile to their faces and encourage them to click that all-important call-to-action button. Classic, funny Valentine's videos and GIFs are always a hit. Who doesn't love a good laugh or a heartwarming moment?

So, grab a box of chocolates and get ready to craft a love-filled email that'll make your subscribers feel all warm and fuzzy inside.

Tip #4: Make Your Email Stand Out with a Pop of Color!

Let's face it, come Valentine's Day, the inbox is going to be overflowing with red emails. So why not shake things up and go for a different color scheme?

You can still set the mood with catchy headlines, smiling faces, and all the other love-filled elements, but just give it a unique twist. A pop of color will make your email stand out and show your subscribers that you're thinking outside the box (or should we say, outside the red box?)

Go ahead and have some fun with it. After all, love is all about having fun, right?

Tip #5 Spread love beyond romance

Don't limit love to just the mushy stuff. Give your subscribers options to show love to themselves, their furry friends, and all their beloveds. Remember, people splurge on their pets on V-Day too!

Tip #6 Get social, sweetheart!

Use your social media game to boost your V-Day email campaign. Create a fresh landing page to capture leads, and make sure to add a irresistible offer. Use welcome and order confirmation emails to keep your newbies and shoppers engaged. And, all without having to touch your store's design. How cool is that?!

Turn Pizza Night Upside Down with Papa John's Crispy Parmesan Crust

Get ready for the ultimate pizza flip flop! Papa John's is shaking things up and turning pizza night on its head...literally! They've added a sprinkle of magic to their pies by putting a generous layer of parmesan cheese on the UNDERSIDE of the crust.

That's right folks, you heard it here first! With every bite, you'll be rewarded with a crispy and cheesy crunch on the bottom followed by a wave of gooey, melty cheese on top.

One lucky family got to try this flipping-good experience and they had the time of their lives as they dined upside down without a care in the world. So hold onto your toppings and get ready for a pizza experience like never before!

E-Commerce Goes Wild with TikTok-Inspired Feed Frenzy - From Amazon to Startup Land!

Yippee! TikTok has been making products fly off the shelves and now Amazon is getting in on the action! In December 2022, they unveiled their own version of the super popular feature, calling it the "Inspire Feed".

It's like a treasure trove of full-screen videos and photos of all the best products just waiting for you to explore. No need to mention TikTok, this is just pure fun! And guess what? Amazon isn't the only one, there's also Trendio - a platform made just for beauty lovers, started by an Amazon pro who also launched in December 2022.

“People wanted a place where they can just kick back and let the good times roll, discovering new and cool products along the way," said Oliver Messenger, the boss of Amazon Shopping, talking about the creation of Amazon Inspire.

Right now, only a lucky few have access to Amazon Inspire and it's loaded with awesome videos and photos from product reviews, influencer posts, and brand posts. Brands like Adidas, Reebok, Lemme, Honest Beauty, L’Oréal, and Maybelline have all joined in on the fun. But don't worry, you can't just post anything you want, so you know the content is top-notch. Unfortunately, Amazon hasn't shared any numbers on how many people are using it or how much they're loving it... yet!

Get ready to have all your shopping dreams come true with Amazon Inspire! This platform uses an AI wizard to show you content based on your interests. You're welcome!

Amazon Inspire is just one of the many TikTok-style e-commerce platforms that have popped up in recent years. But while Amazon is open to all kinds of products, some startups have decided to focus only on beauty. For example, Trendio, Flip, and Supergreat are all about making you look and feel your best.

Trendio was created by Alex Perez-Tenessa, a former big wig at Prime Video U.S. and head honcho of beauty at CVS, and he's got a team of superstars from Amazon and Glossier to help him out. He says they chose to focus on beauty because people want to see how products look, not just read about them.

And with Trendio, you can check out beauty brands like Nudestix, Merit, Avene, Relevant, Exa, PYT, Youthforia, Ursa Major, Allies of Skin, Wldkat, Prados Beauty, and Kjaer Weis (just to name a few).

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Director of E-Commerce - Home Surplus

Senior Manager E-Commerce - Villeroy & Boch

E-Commerce Marketing Manager - inMusic

Remote Managing Editor - Adecco

E-Commerce Coordinator - Crane

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.