#160 HTE - TikTok Takes Over: Latest Craze Leads To Online Shopping Frenzy On Amazon 🙌🏻

January 28, 2023 • Estimated Reading Time: 10 minutes

Welcome to this week's edition of the HTE newsletter! We hope you're feeling energized and ready for some fun as the weekend approaches. And what better way to kick off the weekend than with some delicious pizza, a cold beer, and good company? So, go chill and check out our edition. 🍕🍻

HTE’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into the following:

🤗 Walmart Does Business Differently: Launches Dedicated E-Commerce Site for Corporations

🛒 Ways To Reduce Cart Abandonment

💸 Upgrade Online Shopping Experience With Sleek: Faster Checkouts, Extra Cashback, and Seamless Payment!

🥇 Brand Of The Week - Pulp Pantry

🛍 TikTok Frenzy Leads to Amazon Shopping Spree

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Walmart Does Business Differently: Launches Dedicated E-Commerce Site for Corporations

Walmart, the ultimate one-stop shop for all your needs, is now offering its top-notch fulfillment tech and delivery services to other companies through Salesforce! That's right, folks, if you're a small or medium-sized business or nonprofit, you can now take advantage of Walmart's vast resources to help you run your day-to-day operations. And the best part is, it won't break the bank!

For just $98 a year, you can upgrade to a Walmart Business+ membership and get free, no minimum shipping (excluding marketplace and oversized items), free pickup and delivery from stores with a $35 minimum order, 2% rewards on orders of $250 or more, and savings of 5% on eligible items set to subscription.

Walmart's B2B, DTC, and omnichannel initiatives have been expanding rapidly in recent years, and with its massive brick-and-mortar footprint of 3,572 Supercenters, 600 Sam's Clubs, and more than 5,300 retail units overall in the U.S, it's no wonder that Walmart is within 10 miles of 90% of the U.S population.

So, if you're a small business looking to expand your reach, or a nonprofit in need of some extra support, look no further than Walmart! They're excited to help their customers save time, money, and hassle.

Ways to Reduce Cart Abandonment

Are you noticing that a bunch of your online shoppers are making it all the way to the cart stage, but then bailing out before they complete their purchase? Yeah, it can be super frustrating. But don't worry, there could be any number of reasons why this is happening. Maybe they just got cold feet at the last minute, or maybe they realized they left the stove on at home. Either way, it's important to figure out what's causing those abandoned carts and see if there's anything you can do to prevent it. 

  • An abandoned cart email or SMS campaign! These campaigns have been known to be super effective at bringing shoppers back to finish checking out. So don't give up hope just yet - give an abandoned cart campaign a try and see if you can bring those carts to life. 

  • Are you looking to make checkout a breeze for your online shoppers? Great idea! One way to do that is by providing a variety of payment methods. That way, no matter what your shoppers prefer, they'll be able to complete their purchase with ease. And the best part? By accepting multiple payment options, you'll be able to snag those sales that might have been lost if you only offered a limited range of payment methods. So don't be afraid to mix things up and give your shoppers some choice.

  • One thing to consider is that unexpected shipping costs and high taxes can be big turn-offs for online shoppers. In fact, as many as 63% of online shoppers have abandoned their carts due to expensive shipping costs. Yikes! That's why it's so important to be transparent about your shipping fees and taxes. That way, shoppers won't be caught off guard at checkout and they'll be more likely to complete their purchase. 

  • Want to make your shoppers feel extra safe and secure during the checkout process? Trust symbols are the way to go! These little visual elements let shoppers know that your e-commerce store takes its data security seriously. So don't be shy - add some trust symbols to your checkout page and watch those sales roll in.

Brand Of The Week - Pulp Pantry

Introducing Pulp Pantry - the snack brand that's taking the crunchy chip game to a whole new level! Not only are these chips tasty AF, but they're also saving the planet one crunch at a time. How do you ask? Well, Pulp Pantry takes leftovers from juicing and turns them into delicious chips. That's right, no more food waste here! Plus, you can feel good about munching on these bad boys because they're packed with fiber.

Pulp Pantry is all about the mission, and it's front and center on all their channels - from the website to Instagram and Twitter. The branding is earthy, and the copy is straight to the point, leaving no room for distractions.

This brand started as a farmer's market stand in LA and ended up on Shark Tank, and that helped them get the traction they needed to expand. Now, you can find Pulp Pantry chips in stores like Whole Foods and Fresh Thyme all across the US. So, next time you're looking for a snack, make sure to choose Pulp Pantry and feel good about doing something good for the planet.

Upgrade Your Online Shopping Experience with Sleek: Faster Checkouts, Extra Cashback, and Seamless Payment!

Are you tired of sluggish checkouts and missing out on cashback when you shop online? Say hello to Sleek, the ultimate credit card supercharger! With Sleek's browser extension, you'll get lightning-fast checkouts and an extra 2% cash back on every purchase.

Sick of guest checkout? Sleek Pay has got you covered. Say goodbye to typing in your shipping address, billing information, and credit card details. Sleek does it all for you, every time you shop, making your online shopping experience seamless and effortless.

Don't worry about remembering your CVV, Sleek has got your back. Your information is safely encrypted on your local device, accessible only by you. It's easier, safer, and more rewarding to shop online with Sleek.

Upgrade your credit card game and try Sleek today. You'll never go back to the old way of shopping again.

TikTok Frenzy Leads to Amazon Shopping Spree

Did the Hashtag #TikTokMadeMeBuyIt Give the E-Commerce Giant the Boost it Needed in Social Commerce?"

"Shopping just got a whole lot more fun, y'all! Social media and online marketplaces are teaming up to make our shopping experience in 2023 a total breeze. Influencer marketing has been on the rise and TikTok, Facebook, and YouTube have been leading the pack. With the pandemic restrictions, we've been introduced to a new way of easily transitioning from social media engagement to shopping for our fave products recommended by influencers.

TikTok just announced a new partnership program that'll assist US merchants with advertising on their app, positioning the TikTok For Business Ads Manager as a hub for their TikTok-based marketing. This means that merchants can create and manage TikTok campaigns without leaving their eCommerce platforms and engage with users who are interacting with the latest marketing trends. #TikTokMadeMeBuyIt is now a trending hashtag and a place where products become viral eCommerce legends.

On the other hand, Amazon has launched Inspire, a personalized in-app shopping feed that makes it easy to explore new products, discover ideas, and seamlessly shop content created by other customers, influencers, and brands we love. It's very similar to the TikTok experience and it's available as an app for IOS and Android.

Gone are the days when online marketplaces were just for shopping, now they're building entertaining ecosystems that also allow for shopping. Amazon's Inspire is rolling out to select customers in the US in early December with the goal of completing US accessibility in a few months.

In short, shopping just got a whole lot more exciting and we can't wait to see what the future holds for social commerce. Who knows, we might just be passing our phones back and forth, liking and making purchases from a marketplace we never thought could be

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Specialist - Altice

E-Commerce Analyst - TELUS

E-Commerce Manager - Dexerto

Director of E-Commerce - Home Surplus

E-Commerce Manager - Home City

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.