#159 HTE - Breaking Bad Reunites With PopCorners Super Bowl 2023 Commercial!🍿

Good Morning Readers! 🌞

Are you ready for some e-commerce updates to munch on? Grab a handful of popcorn, sit back, and get ready to learn about the latest trends for DTC brand startups. These tidbits of information will surely help you, so let's get started! 🏁

Alright, so let’s get right to it!

📈 TikTok Is Taking Brands' Sales To New Heights

😎 Improve Your Return On Ad Spend: Here Is How 

🎥 Video Bites: PopCorners

🧑🏻‍💻 Unlock Growth and Say Goodbye to the Guessing Game with Northbeam's Advanced Attribution Platform

🛍 Temu's On Mission To Keep Shopping App Crown: Following TikTok's Winning Strategy

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

TikTok Is Taking Brands' Sales To New Heights

Who would've thought that TikTok, the app where we all love to dance and lip-sync to our favorite songs, would also be a major player in driving offline sales for brands? That's right folks, brands like Poppi prebiotic soda and skincare brand Bubble have reported a significant boost in sales at retailers like Walmart and Ulta Beauty thanks to TikTok.

Poppi estimates that 15% of their sales come from the app and bubble saw their sales at Walmart double after a viral video! Looks like TikTok isn't just for entertainment, it's also a powerful marketing tool.

TikTok is becoming the ultimate BFF for small-medium biz and it's not just for the laughs, it's for the cash too! Brands like Poppi are seeing major success with their haul videos and driving offline sales.

That's right, TikTok is helping Poppi drive an 80% lift in offline sales and accounts for a solid 30-40% of that lift! Poppi is even teaming up with TikTok to do a study to see the impact of TikTok on in-store sales by turning off some promotions and checking sales by zip code. And let's just say, North Dakota, Cincinnati, and Ohio are the real MVPs for Poppi's success on TikTok.

According to Bonnie Szucs, VP of business development at the bubble, these videos are driving initial consideration for purchase. And the best part? You don't need to be a major influencer with millions of followers to make a difference, even creators with 700 followers can drive sales with a video that's viewed 400k times! So, let's all say goodbye to the old-fashioned way of marketing on IG, Facebook, and Twitter, and hello to the new era of digital-first marketing on TikTok!

Improve Your Return On Ad Spend: Here Is How 

Ready to take your ROAS to new heights? Here are a few ideas to get those numbers soaring:

• Want to boost your ROAS without breaking the bank on ad costs? Don't worry, we've got you covered! The key is finding ways to improve efficiency and get the most bang for your buck. Don't skimp on your marketing strategy – a little creativity can go a long way in helping you reach your target audience without breaking the bank. So go ahead, spend less and achieve more with a killer marketing plan!

• Okay so now that you've enticed people to click on your ad, it's time to seal the deal with a top-notch landing page! This is where you can really show off what your product or service is all about and convince folks to take the next step.To make sure your landing page is doing its job, it's a good idea to test out different headlines to see which ones work best. For example, you could try out two different unique selling propositions and see which one gets the most conversions. Just like BlendJet did when they tested "The Original Portable Blender" against "The First Self-Cleaning Blender."Don't be afraid to get creative and try out different approaches to see what resonates with your audience. The more optimized your landing page is, the more likely you are to turn those clicks into cold, hard cash.

• Are you looking to boost your business's bottom line? One way to do that is by increasing the amount of money each customer spends with you. Here are a few ideas:

• Upsell those premium products! Encourage your customers to splurge on the deluxe version of whatever they're buying.

• Cross-selling is like a sales BFF - offer related products or bundle deals to encourage customers to add a little extra to their carts.

• Free shipping is like a magical incantation for higher sales. Offer it as an incentive for customers to buy more from you.

Are you tired of those one-size-fits-all messaging campaigns that only result in crummy conversion rates and a low return on ad spend? Yeah, we feel you. But don't despair! There's a way to turn things around and create a personalized journey for each of your customers. By personalizing your website, you can say goodbye to sub-4% conversion rates and hello to improved conversion rates and a higher return on ad spend. So don't settle for mediocrity - start personalizing your website today and watch your digital marketing strategy soar.

Video Bites: PopCorners

It's a Breaking Bad reunion like you've never seen before! Bryan Cranston and Aaron Paul are back in action, but this time they're not cooking up schemes in the RV, they're cooking up something even better - PopCorners!

That's right, these two legends are teaming up for a Super Bowl 2023 commercial for the baked snack! In the ad, we see Paul chillin' in a familiar lawn chair, munching on some White Cheddar PopCorners, when his phone rings.

"Yo, what's up?" he says, and the camera pans to an empty chair and the iconic RV where the magic happened for 5 seasons of Breaking Bad. And let's not forget Cranston, who's set to don his iconic pork pie hat as Heisenberg for the ad. So, get ready to see these two legends back in action on Feb 12 during the big game!

Unlock Growth and Say Goodbye to the Guessing Game with Northbeam's Advanced Attribution Platform

Are you tired of playing the guessing game with your digital marketing efforts? Let Northbeam be your wingman! Their universal attribution platform uses top-notch data models and machine learning to give you the ultimate edge in media buying decisions. 

Their pixel is like a secret agent, collecting data from every channel, touchpoint, and conversion. And their algorithms? Think of them as the masterminds behind creating a centralized hub of performance dashboards and data visualizations that will blow your mind. 

Northbeam's advanced machine learning models will give you the power to attribute revenue to ad spending with ninja-like accuracy, even across omnichannel customer journeys. 

With Northbeam, you'll know exactly which metrics, campaigns, and goals are driving performance, so you can confidently spend and grow profitably, and faster. Say goodbye to the guessing game and hello to growth with Northbeam.

Temu's On Mission To Keep Shopping App Crown: Following TikTok's Winning Strategy

Have you heard of Temu? It's the new shopping app that's taking the U.S. App Store by storm! This Boston-based app is a subsidiary of China's e-commerce giant Pinduoduo and it's been killing it in the game of discounted products.

And let me tell you, with a market cap of over $102 billion, they're doing something right! Temu's business model is like a secret weapon, it's cutting out the middleman and allowing Chinese suppliers to sell directly to US consumers and ship directly from China. It's like Amazon but without the extra fees.

But Temu's success isn't just about the deals, they're also using the same strategy as TikTok did in the past for its growth.

They're heavily investing in advertising to acquire users, whose data they use to personalize the shopping experience. Temu's key feature is its own version of TikTok's For You page that encourages users to browse trending items. The company is also leveraging gamification elements and heavily emphasizing recommending shops and products on its homepage, which is informed by user data and usage.

Temu's rise to the top isn't necessarily powered by viral videos among Gen Z users or influencer marketing, but rather by more traditional digital advertising. They've run over 8,900 ads across Meta's platforms just this month, promoting Temu's sales and extremely discounted items like $5 necklaces, $4 shirts, and $13 shoes among other deals. And it seems to be working, allowing Temu to maintain its No.1 slot on the App Store's "Top Free" charts.

With Temu's deep discounts resonating with US consumers, especially during the holiday shopping season, it's definitely giving a new challenge to US e-commerce leader Amazon and other Western online stores. No wonder Temu's stock, listed on the NASDAQ exchange as PDD, has gained over 30% in three months! Time to say goodbye to overpriced products and hello to Temu!

Top Reads Of The Week

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IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Specialist - Altice

Head of E-Commerce - BIOCODEX

E-Commerce Manager - Dexerto

Vice President of E-Commerce - Imaginary

E-Commerce Product Manager - Sweden Unlimited

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.