#157 HTE - Google Cloud Includes AI-Based Inventory 🤩

January 18, 2023 • Estimated Reading Time: 11 minutes

Wakey wakey, eggs and bakey! 🍳

A brand new day is upon us and we're sending positive vibes your way for a successful one ahead. Here's to making the most of it! 🥳

Get ready to rock your e-commerce game with the latest episode of our "How To E-commerce" podcast! We're chatting with the mastermind behind Rockerbox, Ron Jacobson, and he's spilling all the tea on how his platform helps brands measure their marketing performance and spend with ease.

Think of Rockerbox as your personal marketing DJ, helping you optimize your strategy and make sure you're not throwing money down the drain. Ron's got all the insider tips and tricks to help you level up your marketing game. So, don't be a party pooper, tune in now for a behind-the-scenes look at one of the coolest companies in the biz!

Listen to us on Spotify! 🎧

Alright folks, it's time to grab your diving gear because we're diving deep into the world of DTC brands and beyond with our HTE’s newsletter!

We've got a treasure trove of tips and tricks for you to discover, so let's get to it, shall we? So, hold on tight and let's dive in!

🛒 Nextech AR Solutions Corp: 3D Modeling on Steroids - Get Ready to Take Your Business to the Next Dimension

🛍 AR For E-Commerce & Retail To Enhance Shopping Experience

📢 Upgrade Your Shopping Game with Sleek

🎥 Video Bites: Daily Harvest

☁️ Google Cloud For Retailers Now Includes AI-Based Inventory & E-Commerce Solutions 

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Nextech AR Solutions Corp: 3D Modeling on Steroids - Get Ready to Take Your Business to the Next Dimension

Hold onto your hats folks, because Nextech AR Solutions Corp is about to blow your minds with their super cool 3D modeling skills.

They've just landed a huge contract with Majid Al Futtaim, a fashion and retail giant with stores all over the MENA region. And that's not all, they're now working with Procter & Gamble and Bunnings - a home improvement powerhouse with 381 locations across Australia and New Zealand.

But here's the real kicker, this is just the beginning! According to Nextech, the demand for 3D models is only gonna get bigger and better in 2023. They're currently in talks with other big retailers and are expecting to make a ton of new deals. So, if you're a business looking to up your game in the world of 3D modeling, you know who to call!"

AR For E-Commerce & Retail To Enhance Shopping Experience

Ready to boost your ecommerce sales and give your customers a truly immersive shopping experience? Look no further than augmented reality (AR)!

Online shoppers are more likely to make purchases on websites that offer AR technology, and for good reason – it gives them a sense of certainty about the product in a way that 2D images or descriptions just can't.

Plus, AR can bring a semi-realistic presence to online shopping, bridging the gap between traditional brick-and-mortar stores and modern ecommerce. The possibilities are endless – get ready to dive into the world of AR and see what it can do for your ecommerce business. 

Ready to shake things up and give your customers an unforgettable shopping experience? Augmented reality (AR) is here to help! But how can you best put this exciting technology to use in your ecommerce business? Here are four ways to get started:

  • Previews are where it's at! Give your customers a chance to see what a product will look like in their own environment with item placement previews. This way, they can make sure that couch will fit perfectly in their living room or that fridge will look just right in their kitchen. Not only will this help customers make more informed purchase decisions, it'll also save you the hassle of dealing with returned items and negative reviews. 

  • Tired of the "what I ordered vs. what I got" struggle? Virtual try-on solutions can help! With AR, you and your customers can see how an item will look and fit without having to guess or hope for the best. Just take a look in the virtual mirror and see for yourself if that textile is up to snuff or if that lipstick is the perfect shade. Sure, some brands offer home try-on options, but those can get expensive. AR is a cheaper and just as effective alternative – no wonder so many brands are using it. 

  • Time to add some flair to your social media game! Whether you're snapping a selfie or chatting with friends, AR filters are here to help. From Snapchat to Instagram stories and beyond, you can toggle between all kinds of fun features to spice up your pics and vids. Make every conversation, call, and group chat a little more memorable with the right AR filters.

  • Say goodbye to boring old user manuals! With AR, you can make learning about a new product way more interactive and engaging. Just scan the product's image and let the app guide you with pointers, animations, and text. Whether you're offering maintenance services or just want to make customer communication more exciting, AR is the way to go. It's all about getting creative and making the most of this amazing technology.

Upgrade Your Shopping Game with Sleek: Say Goodbye to Slow Checkouts and Hello to Cashback 

Are you tired of sluggish checkouts and missing out on cashback when you shop online? Say hello to Sleek, the ultimate credit card supercharger! With Sleek's browser extension, you'll get lightning-fast checkouts and an extra 2% cashback on every purchase.

Sick of guest checkout? Sleek Pay has got you covered. Say goodbye to typing in your shipping address, billing information, and credit card details. Sleek does it all for you, every time you shop, making your online shopping experience seamless and effortless.

Don't worry about remembering your CVV, Sleek has got your back. Your information is safely encrypted on your local device, accessible only by you. It's easier, safer, and more rewarding to shop online with Sleek.

Upgrade your credit card game and try Sleek today. You'll never go back to the old way of shopping again.

Video Bites: Daily Harvest

Blake Griffin's Mom-Fueled Flashbacks: From the court to the kitchen, reminiscing on veggie-packed lunches and daily doses of motivation with Daily Harvest. 

ALL THE GOOD YOU CAN EAT

Let's face it, eating your greens can be a chore. But at Daily Harvest, we're on a mission to make it a total breeze! They are all about making it easy peasy to get your daily dose of fruits and veggies.

From the little sprout to the big ol' plate, they are all about making the food system better for both you and the planet. They are shaking up the way we eat, grow and think about our food, one delicious crop at a time.

Google Cloud For Retailers Now Includes AI-Based Inventory & E-Commerce Solutions 

Google is adding some serious tech firepower to its Cloud for Retailers to help store owners keep their shelves stocked and shoppers happy. The new AI-based tool for shelf-checking is like having a virtual store manager, constantly checking for low inventory and alerting store owners where restocks are needed.

The tool is built on Google’s Vertex AI Vision and is powered by two machine learning models, the product recognizer and the tag organizer. These models can identify different products based on visual imaging and text features, so store owners don't have to spend time and effort training their own AI models.

The shelf-checking tool can even identify products from images taken from a variety of angles and devices, such as a ceiling-mounted camera, a mobile phone or a store robot. So, imagine a little robot roaming around the store, snapping pictures of products and sending them back to Google Cloud for Retailers to analyze and identify where restocks are needed.

But Google doesn't stop there, it's also introducing a new AI-powered browse feature in its Discovery AI service for retailers. This feature uses machine learning to select the optimal ordering of products to display on a retailer’s e-commerce site once shoppers choose a category.

The algorithm learns the ideal product ordering for each page over time based on historical data, making sure shoppers see the products they want and increasing the chances of making a sale.

Finally, Google Cloud has released a new AI-based capability for its Recommendation AI service for retailers, this will personalize the search and browsing results for customers based on their behavior on the retailer's website. The AI will move products that match the customer's preferences up in search and browse rankings, giving them the personalized result they want.

All of these capabilities are currently available for retailers globally, and Google promises not to share any retailer's imagery and data with them, so store owners can have peace of mind knowing their data is safe.

⚙️ Plenty Of Jobs Await You!

Ecommerce Manager - Hoffmann

Director of E-Commerce - Home Surplus

E-Commerce Specialist - Sprout

E-Commerce Product - Canyon

Director E-Commerce - CyberCoders

📕 Top Reads Of The Week

Lululemon hires Burberry veteran as chief merchant

Whole Foods now accepts Zappos returns

Walmart to offer fulfillment tech, delivery services through Salesforce

U.S. big-box retailers shudder, shutter amid rocky start of 2023

Launch Cart, Inc. Appoints Percy Miller as Chairman of The Board

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.