#153 HTE - Shopify Enters Enterprise Retail Market 😱

January 04, 2023 • Estimated Reading Time: 16 minutes

Hey There Fellow Humans! 

Happy New Year! We hope you had an absolutely smashing start to the year and are feeling ready to take on whatever comes your way. 🙌🏻

Don't forget to take care of yourself and set some sweet, sweet goals for yourself. And remember, even if you hit a few bumps in the road, it's all about celebrating your victories and learning from your mistakes. 🤩

Here's to a fantastic and fabulous year! 🎉

Are you ready to level up your direct-to-consumer game? Look no further, because HTE's newsletter has got you covered. 🎮

From top-notch tips to the latest and greatest in the world of DTC, our newsletter has everything you need to crush it in the e-commerce world. So don't miss out – join the newsletter squad today and let's dominate the digital space together!

Alrighty, it's time to get down to business! Let's dive in and tackle this thing head on. Time to roll up our sleeves, put our thinking caps on. Let's make magic happen! Are you ready to get started? Great, let's do this thing! 🤿

Are you ready to take the plunge with us? This newsletter is going to dive deep into all kinds of awesome topics. Here is what we have today: 👇

🐾 Desire For Companionship Is Driving Growth Of North American Pet Care Market

🎙 Improve Searchability Of Your E-Commerce Site Through Voice Search Optimization Techniques

💸 Make Your Brand More Attractive To E-Commerce Investors

📈 Shopify Is Entering Enterprise Retail Market With Its Latest Innovations

🤘🏻 Triplewhale

🤔 Google & Meta's Advertising Dominance Decreases As TikTok Rise In Popularity

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Don't stop now – there's still more awesomeness to come! Just scroll on down to the very bottom of this page and check out what's in store for you.

Desire For Companionship Is Driving Growth Of North American Pet Care Market

Attention all pet lovers! The "North America Pet Care (Food Grooming Accessories & Healthcare) Market Outlook 2027" report is now available on ResearchAndMarkets.com. And the news is good – the market is valued at a whopping $64 billion, and is expected to grow at a CAGR of 3.5% in the coming years.

As the largest region in the global pet care market, North America (aka the US, Canada, and Mexico) is leading the charge in the industry. And with the help of technology, pet owners in the region can now use dedicated pet apps to keep track of their furry friend's health, nutrition, and playtime. Woof woof!

Pet care services like grooming, training, and adoption are becoming more and more popular, especially among millennials who view their pets as members of the family and want to provide them with the best care possible. And when it comes to pet care products, it's all about the food.

The North American pet food market has exploded in recent years, with demand for healthy, nutritious, and organic options on the rise. But it's not just food that pet owners are interested in – they're also willing to splurge on pet healthcare, accessories, and grooming products to keep their beloved companions looking and feeling their best. All in all, it looks like the pet care industry in North America is healthy and growing, with no signs of slowing down.

According to the AVMA, there are over 76 million pet dogs in the US being cared for by 48 million households. And it's not just dogs that are popular – reptiles, rabbits, and fish are also up there on the list of favorite household pets. In fact, there are an estimated 9.4 million pet reptiles in the US, and nearly 12% of households have at least one fish.

According to the AVMA, there are over 76 million pet dogs in the US being cared for by 48 million households. And it's not just dogs that are popular – reptiles, rabbits, and fish are also up there on the list of favorite household pets.

In fact, there are an estimated 9.4 million pet reptiles in the US, and nearly 12% of households have at least one fish. Hamsters, poultry, and rabbits are also making a splash in the pet world. With the rise of pet humanization and the increasing awareness of pet health, it's no surprise that the North American pet grooming market is experiencing growth.

And with leading pet grooming product companies and rising disposable incomes, there are plenty of opportunities for the market to continue expanding.

It looks like America is seriously in love with their pets! According to recent data, there are a whopping 300 million pets in the US.

And with the ASPCA predicting a 70% increase in animal fostering care in NYC and LA in 2020, it's clear that people are going above and beyond to take care of their furry friends. These trends, along with the growing demand for pet insurance are expected to drive the growth of the North American pet care market in the coming years.

Plus, with the cost of pet care on the rise thanks to advancements in veterinary medicine, pet insurance can help offset some of those costs. All in all, it looks like the pet care industry in North America is healthy and growing, and we couldn't be happier for our furry friends!

Improve Searchability Of Your E-Commerce Site Through Voice Search Optimization Techniques

The user experience can be enhanced and it might be simpler for customers to browse and buy things if your e-commerce website is voice search optimized. Here are some pointers for making your e-commerce site voice search-friendly: 

  1. Utilize long-tail keywords and natural language: When using voice search, users frequently talk in complete sentences as opposed to just a few terms. Therefore, it's crucial to employ long-tail keywords and natural language in the content of your website to increase voice search visibility.

  2. The importance of optimizing for local search cannot be overstated if your eCommerce company operates from a physical location. As part of this, make sure your company's name, address, and phone number (NAP) are included on your website and are accurate in online directories like Google My Business. 

  3. Implement organized data: Schema markup, another name for structured data, aids search engines in comprehending the material on your website. By adding structured data to your website, you can provide search engines with more information and raise your chances of showing in voice search results.

  4. Make sure your website is mobile-friendly: Since many mobile users use voice search, it's critical to make sure your website is mobile-friendly. This involves ensuring that your website runs quickly and is optimized for tiny screens. 

  5. Make sure your titles and descriptions are clear and succinct because voice assistants frequently read search results' titles and descriptions aloud. Customers will locate what they're seeking for more readily as a result, which will assist to improve the user experience.

Make Your Brand More Attractive To E-Commerce Investors

There are several ways you can make your brand more attractive to ecommerce investors:

  1. Develop a strong brand identity: A strong brand identity includes a clear brand message, a consistent brand voice, and visually appealing branding elements such as a logo and color scheme.

  2. Build a loyal customer base: Investors will be more interested in a brand that has a proven track record of attracting and retaining customers. Consider offering excellent customer service and building a community around your brand.

  3. Have a solid business plan: A well-researched and thought-out business plan can help convince investors that you have a clear vision for your business and that you are committed to executing on it.

  4. Demonstrate traction: Investors will be more interested in a brand that is already seeing some level of success. Show investors that your brand is growing and that there is demand for your products.

  5. Highlight your unique value proposition: Make it clear to investors what makes your brand and products stand out from competitors.

  6. Have a strong team: Investors will want to see that you have a team of experienced and capable individuals who can help grow the business.

  7. Be open to feedback and willing to adapt: Investors want to see that you are open to hearing their ideas and willing to make changes to your business plan as needed.

Shopify Is Entering Enterprise Retail Market With Its Latest Innovations

Shopify is shaking up the world of enterprise retail with its latest innovation, Commerce Components. This modern, composable stack allows retailers to choose the Shopify components they want, integrate them with their existing systems, and create truly incredible customer experiences.

And the best part?

American brand Mattel is bringing its entire portfolio of brands over to Commerce Components, making them one of the first enterprise retailers to use this powerful platform.

With over two decades of experience and millions of merchants in 175 countries under its belt, Shopify has proven itself as a leader in shaping the future of retail.

And with Commerce Components, it looks like the company is set to redefine enterprise retail as we know it, giving brands the choice, flexibility, and performance they've always wanted.

Commerce Components by Shopify is the ultimate retail game-changer, offering brands flexibility, choice, and performance like never before. With its flexible APIs (no rate limits included) and world-class checkout (which converts 91% better on mobile), brands can build incredible customer experiences on any device and integrate Shopify components with their existing services.

And with globally-scaled infrastructure and over 275 points of presence, Commerce Components delivers lightning-fast storefronts with a 100 millisecond average storefront API response time, no matter where their customers are located.

Plus, brands will have access to the largest commerce ecosystem on earth, including a network of top agency partners and system integrators, a dedicated account team, and specialized support available 24/7/365. With all these features at their fingertips, brands are sure to see their retail game go to the next level.

Triplewhale

Are you tired of juggling multiple apps and tools to get the data you need to make critical business decisions?

Say hello to Triple Whale, the ultimate eCommerce and marketing solution that's here to simplify your life.

This mobile and web tool offers superior financial, reporting, and ROI insights all in one place. With its easy-to-use dashboard, you can view all of your most essential metrics – like Net Profit, ROAS, LTV, and more – on a single page.

And with Triple Whale's sleek and straightforward design, you'll have no trouble navigating the app and finding exactly what you need.

From small businesses with annual revenues of $30k to larger organizations bringing in $20M, Triple Whale is used by a variety of companies to stay on top of their data. So why wait? Start streamlining your business with Triple Whale today!

Google & Meta's Advertising Dominance Decreases As TikTok Rise In Popularity

Uh oh, looks like Google and Facebook's reign as the top players in online advertising is coming to an end! For the first time in almost a decade, these giants are no longer gobbling up the majority of digital ad dollars in the US.

In fact, research firm Insider Intelligence estimates that their combined market share dropped to 48.4% in 2022, and is expected to continue falling to 44.9% this year.

Although the ad businesses of Google and Facebook are still chugging along, it looks like they might be falling behind the rest of the pack.

According to Insider Intelligence, their combined market share has been steadily decreasing, and is expected to continue doing so in the coming years. But why the drop in popularity?

It could be due to the fact that brands now have more advertising options to choose from. As Insider forecasting analyst Zachary Goldner puts it, "all marketers want more options."

Plus, with the emergence of heavy hitters like Amazon and TikTok in the digital advertising world, and the rise of streaming services embracing ads, it's no wonder that Google and Facebook are feeling the heat.

Oh snap (pun intended), it looks like Meta and other social media companies are feeling the burn from Apple's recent decision to require apps to ask users if they want to be tracked. And as it turns out, a majority of iPhone users said no thanks to being tracked. This has hit Meta's business hard, since a big part of their revenue comes from being able to precisely target ads at users and prove to marketers that those ads lead to sales. Looks like these companies might need to come up with some new strategies to keep up with the times.

Looks like Google was able to escape the wrath of Apple's tracking policy relatively unscathed. Why? Well, since Google's search-ad business relies on customer intent, they weren't as affected by the lack of data collected from app and web tracking. In fact, Insider Intelligence reports that Google's US digital advertising market share actually rose slightly to 28.8% in 2022.

However, it's expected to drop to 26.5% this year. Still, not too shabby for a company that's facing some stiff competition from newer players in the market.

Whoa, it looks like TikTok is on the rise! According to Insider Intelligence, the platform's share of the US digital ad market more than doubled in 2022. And it's no wonder – with nearly 100 million monthly active users in the US, a knack for going viral, and a huge following among Gen Z, millennials, and influencers, TikTok is a force to be reckoned with.

Although its overall share is still relatively small at 2% of US digital ad spending, Insider Intelligence expects that number to grow to 2.5% this year. But with all the scrutiny TikTok has received from Washington over national security concerns, and competition from other platforms like YouTube and Instagram, it'll be interesting to see how TikTok fares in the coming years.

Even though growth might be slowing down a bit, digital advertising platforms are still expected to bring in a bigger slice of the ad dollar pie this year. According to GroupM, a whopping two-thirds of total US ad spending is expected to go to digital advertising in 2023. That's a big jump from the less than half of ad spending that went to digital in 2019, before the pandemic hit. Looks like the future of advertising is digital, folks!

📕 Top Reads Of The Week

Grove Collaborative refinances debt with $72M term loan

Vince Holding sells intellectual property of Rebecca Taylor

Eastbay website to shut down

Good News for Amazon Stock: The E-Commerce Market Is Turning the Corner

American e-commerce firm ESW & Mamenta announce joint partnership

⚙️ Plenty Of Jobs Await You!

E-Commerce Specialist - IDR

E-commerce Manager USA M/W - Etam

E-Commerce Coordinator - Swatch Group

Lead Engineer, E-Commerce - Sephora

Director of Ecommerce - Home Surplus

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.