#152 HTE - ' Ho ho ho! It's DTC Time' ⏰

Happy Hanukkah & Christmas, my fellow lamp-lighters! May the eight days of Hanukkah be filled with enough fried food to clog even the most devoted latke lover's arteries. 🕯

We hope your holiday season is filled with all the trimmings - good food, great company, and lots of festive cheer. May your days be merry and bright, and may all your Christmas wishes come true.🎄

Welcome to HTE’s newsletter, where we dish out all the hot tips for DTC brands and more! Whether you're looking for marketing strategies, e-commerce advice, or just some good old-fashioned inspiration, we've got you covered. 📨

So please sit back, relax, and let us do all the heavy lifting while you sit back and enjoy the show. Get ready to up your DTC game and make your brand shine!⛳️

Alrighty, let's get this party started! 🎉

This newsletter is going to be packed with all sorts of goodies, including:

🤯 Decentraland Vs Metacade

🌱 Sustainable Practices To Look Into This New Year 

👩🏻‍💻 Northbeam: Leading Provider Of E-Commerce Intelligence Solutions

🥇 Brand Of The Week: SmileDirectClub 

📱 TikTok To Drive Social Commerce Growth In 2023

🤓 Content Partner - Relax! It’s Rankster 

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Hey there! Don't forget to scroll down to the bottom of this newsletter to see what amazing things are coming your way.

Trust me; you don't want to miss out on all the awesomeness that's yet to come. So go ahead, keep scrolling and get ready to be amazed! 👇

Decentraland Vs Metacade

Whoa, it sounds like Decentraland had a rough ride in 2022! Yikes, losing 90% of your value is no fun at all. But it looks like Metacade is stepping up to the plate and giving investors something to get excited about. With predictions of a 2x increase in value during the presale, and being a significant player in the Web3 world, it looks like Metacade could be a great investment for the long haul. Let's hope it can turn things around for crypto investors who are tired of sudden price drops.

Let’s know about Decentraland

Are you ready to enter the world of Decentraland, a super cool virtual world powered by blockchain technology? In this virtual paradise, you can buy, build, and sell all sorts of digital goodies using the MANA token. But Decentraland isn't just a place to play games and have fun - it's also a social media platform and an e-commerce hub, all rolled into one.

Built on the Ethereum blockchain, Decentraland uses smart contracts and decentralized storage to ensure your user-generated content is safe from censorship. Plus, the platform gives players more control over their gaming experience, which is always good. Whether you want to build gaming adventures, explore the virtual world, or make new friends, Decentraland has something for everyone. So come on in and join the fun.

Metacade

This platform, built on the Ethereum blockchain, is home to the biggest metaverse arcade around. With a wide range of play-to-earn games and plenty of ways to earn the native MCADE token, there's always something new and exciting to discover.

But Metacade isn't just about the games - it's also a community-driven platform where gamers and developers can come together and share their love of all things gaming. Whether you're posting alpha reviews, sharing useful info, or helping out new users, there are plenty of ways to get involved and earn rewards.

Metacade is on a mission to bring the GameFi community together and increase engagement with play-to-earn titles. With the right incentives and a little bit of magic, who knows what kind of amazing gaming experiences we'll see in the blockchain-based world? We can't wait to find out.

It sounds like Metacade is really taking things to the next level! By becoming a DAO (Decentralized Autonomous Organization), Metacade is giving players even more power to shape the gaming industry's future. And with the Metagrants program, players can vote on and fund the development of new GameFi titles. Talk about being at the forefront of the gaming world.

Sustainable Practices To Look Into This New Year 

Many people are looking for ways to reduce their environmental footprint and support sustainable practices. 

As a business, it's essential to consider the environmental impact of your operations and products and take steps to minimize your impact. By implementing sustainable practices and offering eco-friendly products, you can show your customers that you care about the environment and are working to be a part of the solution.

♻️ Consider using eco-friendly packaging materials, such as recycled or biodegradable materials, to lessen your environmental influence. 

♻️ Put in place a recycling program: Create a recycling scheme for the materials you use for packaging to lessen your influence on the environment further. 

♻️ Use energy-efficient technologies: To lower energy usage, consider investing in energy-efficient technologies like LED lights and energy-efficient appliances. 

♻️ Consider employing environmentally friendly modes of transportation to lessen your carbon footprints, such as electric cars or bike deliveries. 

♻️ Offer eco-friendly goods: Consider selling goods produced with the help of sustainable methods or from sustainable materials.

Northbeam: Leading Provider Of E-Commerce Intelligence Solutions

Northbeam was created to fill a gap in the e-commerce market: tools that showed what was driving growth. Other companies promised to bring all your data together and offer "multitouch attribution," but they couldn't deliver.

That's where Northbeam comes in - they have the best technology and a foolproof methodology to help you succeed in e-commerce.

Brand Of The Week: SmileDirectClub 😬 

Fall in love with your smile 😬❤️

Founded in 2014, SmileDirectClub is a telehealth platform that provides affordable and convenient premium oral care to people worldwide. 

The company has helped over 1.8 million people transform their smiles through orthodontic treatment. SmileDirectClub operates hundreds of SmileShops and has a network of affiliated dentists and orthodontists in North America, Partner Network offices, and thousands of team members worldwide. 

The company aims to address the accessibility to orthodontic care, as an estimated 85% of people could benefit from it. Still, only 1% receive it annu

Choose smart. Choose smile.

SmileDirectCl, to lessen your carbon footprintsub offers clear aligners for people with mild to moderate crowding and spacing, prescribed and monitored by dentists. The company's telehealth platform allows for remote treatment and eliminates the need for in-office visits while providing professional care throughout the smile transformation process.

TikTok To Drive Social Commerce Growth In 2023

Over the past year, social platforms have been hard at work expanding their social commerce capabilities as they search for new sources of income to offset losses brought on by Apple's privacy reforms. However, a decline in advertising investment has compelled several businesses, most notably Meta, to scale back their commerce aspirations.

Meta withdraws. Although 63.5 million and 41 million users, respectively, on Facebook and Instagram garnered the most social commerce purchasers this year.

Pinterest manages to grow. Because of its part in influencing trends and product discovery, which also gives it valuable insights into purchase intent, Pinterest has grown to be a valuable platform for retailers.

A shopping API to let businesses connect their catalogs to the platform, customization improvements to show users more relevant search results, a hosted checkout function, and augmented reality capabilities for furniture and home décor try-ons are just a few of Pinterest's recent commerce developments.

Due to these expenditures, Pinterest became the lone social media platform to record higher revenue in Q3 and became an increasingly desirable location for advertising.

TikTok becomes successful. As the company transitioned from a discovery platform to a shopping platform, the number of US TikTok buyers increased by 72.3% this year to 23.7 million, surpassing Pinterest for the first time.

Through the addition of new ad formats, the expansion of its Shop feature to US retailers, and collaboration with TalkShopLive for Livestream commerce, TikTok has improved the shoppability of its platform during the past year. The company also plans to create fulfillment centers to position itself as an end-to-end commerce platform.

TikTok—and retailers—will be better positioned to profit from the #TikTokMadeMeBuyIt craze, which continues to generate billions of views, by increasing its in-app shopping activities.

TikTok has a great chance of dominating the market now that Meta is focusing on commerce-related advertising rather than direct sales, even though it will have fewer social buyers than Facebook and Instagram until at least 2025.

However, when the epidemic bump wears off, and people become less confident in social media platforms and the economy, we anticipate buyer growth to drop dramatically over the coming years.

Content Partner - Relax! It’s Rankster 

We are focused on #1 thing... giving you the tools to EXECUTE 

Because the truth is....

1. PPC is a race to the bottom.

1. PPC will never be cheaper in terms of time and cost than it is today

PPC is a necessary evil and we need it... but it's not getting cheaper and Amazon sellers need alternative strategies.

And this is where we help as TikTok is kinda like Facebook Ads from 2015.... high quality, cheap traffic that can be used to scale your Amazon sales.

So sit back and enjoy... I can't wait to share it with you

Please reply to this email and let me know (every email is personally read by me).

Chat Soon

- Paul

PS. While you wait for the next issue.. check out our previous issues.

PPS. To make sure this email hits your inbox, please move it to your inbox 

Top Reads Of The Week

Revlon set to exit bankruptcy by April

H&M, Good American partner

Skincare brands The Ordinary, Dr. Dennis Gross to raise prices

Meta Agrees To $725 Million Settlement Over Cambridge Analytica Scandal

Wireless POS Terminal Global Market Report 2022: Surging eCommerce Transactions Fuels Growth

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Director of E-commerce & Digital Marketing - SIGVARIS GROUP 

Ecommerce Manager - Hoffmann

ECommerce Specialist - TEKsystems

E-Commerce Manager - Jeffers

Director of Ecommerce - Home Surplus

Have a wonderful weekend! Get that DTC business up and running!