#150 HTE - "Jingle Bells & Smooth Balls"

Happy Weekend, Readers! 🙋🏼‍♀️

Do you prefer dry or sweet wines? Do you like red, white, or sparkling wines? Think about what you typically enjoy and choose a wine that fits your taste this weekend. 🤔

Enjoy your weekend with a glass of wine! 🍷

Remember to take breaks and be kind to yourself as well.

Welcome to HTE's newsletter! In this edition, we will be exploring various tips and strategies for direct-to-consumer (DTC) brands. 🚨

We'll delve into various topics to help you grow and succeed in the DTC space. Without further ado, let's get started! 🎬

This newsletter will cover 👇

📈 Metaverse Market - Statista Analysts Forecast E-Commerce Sales To Surpass $191 Billion By 2030

🎄 UGC Campaigns During The Christmas Season

🪒 Brand Of The Week: Dollar Shave Club 

👟 Snapchat's Bitmoji Drop Includes Adidas Merchandise That Can Be Purchased

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

There's always more to learn and discover, so keep reading to stay up-to-date on the latest tips and strategies for DTC brands. 📖

Metaverse Market - Statista Analysts Forecast E-Commerce Sales To Surpass $191 Billion By 2030

The Metaverse, a concept involving immersive experiences through the convergence of virtual worlds, blockchain technology, remote productivity, and democratized E-Commerce, is gaining attention as a potential future trend.

Tech firms are investing in the potential of the Metaverse!

Technology companies like Meta and Apple have invested $36 billion in various elements of the Metaverse ecosystem to gain a long-term advantage in the emerging field.

Meta, the leading virtual reality (VR) company with 15 million Oculus VR headsets sold since 2020, focuses on VR experiences through its flagship Metaverse app Horizon Worlds, and other virtual worlds and games.

These companies believe that the Metaverse, a concept involving immersive experiences through the convergence of virtual worlds, blockchain technology, remote productivity, and democratized eCommerce, has the potential for significant growth and development in the future.

The Metaverse is seen as a way to return to profitable frictionless trade in this environment.

Likely, the emergence of the Metaverse will significantly alter how individuals interact with the physical and digital worlds. This shift towards a greater significantnce on digital environments could have a major impact on the economy, likely attracting the attention of businesses.

UGC Campaigns During The Christmas Season

The holiday season is a time for gift-giving and spreading joy, and it's also the perfect opportunity for brands to showcase their festive content. According to a recent study, 85% of people trust user-generated content (UGC) more than any other marketing material during this time of year. 

That's why brands must leverage UGC in their holiday marketing strategies. Not only will it help grab the attention of consumers, but it will also boost their trust in the brand. So, incorporate UGC into your marketing efforts if you want to make a splash this holiday season. Keep reading for some great ideas on how to do just that.

Running a UGC (user-generated content) campaign for your e-commerce business can be a great way to engage with your audience and drive sales during the Christmas season. Here are a few tips for implementing a successful UGC campaign for your e-commerce business:

1. Identify your campaign's specific theme or hashtag and encourage your audience to generate content. This could be something related to Christmas, such as sharing their favorite holiday traditions or gift ideas.

2. Offer incentives or rewards for the most engaging and successful pieces of UGC. This could include discounts, free products, or other rewards to motivate your audience to participate and create high-quality content.

3. Use social media and other digital channels to promote your campaign and encourage participation. This could include running ads, posting regular updates, and engaging with your audience to generate buzz and interest in your campaign.

4. Monitor the performance of your campaign and adjust your strategy as needed. This could include tracking the number of submissions, engagements, and sales generated by your drive and using that information to make changes and improve its effectiveness.

Brand Of The Week: Dollar Shave Club 

In 2011, Dollar Shave Club burst onto the scene with a bang, offering monthly subscriptions for high-quality men's razors at an affordable price. Their hilarious YouTube ad, featuring CEO Michael Dublin, quickly went viral, and the company became a household name. Soon after, they expanded their product linThen, into include various personal grooming items. In 2016, the wildly successful startup was scooped up by Unilever for a cool $1 billion.

Welcome To The Beard & Balls Revolution! 

The Brand That Innovates How You Shave And Trim… 

"F*cking Great Blades" is about delivering top-notch grooming products right to your doorstep. Their team is dedicated to helping you achieve the ultimate level of confidence and style. From razors to cologne, they have everything you need to look, feel, and smell your best.

Snapchat's Bitmoji Drop Includes Adidas Merchandise That Can Be Purchased

Snapchat has announced a new partnership with Adidas to offer users a limited-time Bitmoji Fashion Drop.

This allows users to purchase exclusive merchandise for their Bitmoji avatar using Snap Tokens, a virtual currency introduced in 2020. Snap Tokens can be purchased in the Snapchat app by going to "My Snap Tokens" in the profile section and selecting various token packages ranging from 80 tokens for $0.99 to 1,100 tokens for $9.99.

The exclusive Adidas track jacket, the "Into The Metaverse," can be claimed using 250 Snap Tokens and is available until Friday. In addition to being used to purchase exclusive merchandise, Snap Tokens can also be redeemed for gifts to creators or digital goods within games.

Snapchat has previously offered Bitmoji Drops, but this is the first time users will have to use Snap Tokens to claim an item. In September, Snapchat launched its first Bitmoji Drop, allowing users to obtain exclusive digital Air Jordan 2 Balvin sneakers.

The company reported that over two million people claimed the merchandise before the Drop window closed.

This latest Bitmoji Drop featuring an exclusive Adidas track jacket offers Snapchat the opportunity to generate revenue by selling virtual merchandise to users. If successful, this strategy could potentially become a new source of revenue for the company.

With 363 million daily active users as of October 2022, Snapchat has a large user base to potentially engage with its new Bitmoji Drop featuring the exclusive Adidas track jacket.

While two million users claimed the previous Bitmoji Drop, it will be interesting to see how many users redeem 250 Snap Tokens to claim this new item. This will provide insight into the potential success of this offering in terms of user engagement and revenue generation for the company.

🎁 Brand Deals Of The Week

Grab This Adidas Essentials Performance Logo Men's Pants In An Exclusive Price 

Jlab Open Sport; Open-Ear Wireless Earbuds Is Proving Exciting Offers; Check It Out 

Amazon Basics Holster Camera Case for DSLR Cameras Is Now On Sale

Save Upto $100 On Apple - 10.9-Inch iPad Air - Latest Model - (5th Generation) with Wi-Fi

Check This New Balance Men’s Fresh Foam X 860 V12 By

📕 Top Reads Of The Week

Former Amazon Prime Video exec launches video commerce app

Walmart launches Text to Shop functionality

NRF expects nearly 160M holiday shoppers to turn out for Super Saturday

Chewy leverages automated fulfillment to lower shipping costs

Albertsons turns to the metaverse

⚙️ Plenty Of Jobs Await You!

E-Commerce Specialist - Fubang Group

E-Commerce Analyst - Acro Service Corp

Product Manager I, E-Commerce - Google

Email Marketing Specialist - Gymreapers

Marketing E-Commerce Specialist - Aston Carter

"Have a successful weekend, and make sure your D2C business is running smoothly!"