#15 The Least Boring Weekly Newsletter

August 18, 2021 • Estimated Reading Time: 8 minutes

Good Morning readers!🐣

We hope everything has been splendid on your side ☺️ 

Recently, we came across how Instagram began testing ads in its Shop tab from a handful of brands based in the US. According to RETAILDIVE, The ads appear as tiles in the app, allowing users to click on items and discover more about the brand.

Instagram wants to strengthen its business game and hence started diving into ads for the betterment of the e-commerce experience. This pretty much also shows how the online shopping space is rapidly blowing off the roof 🤯

You could click here to know more !! 

Now we have Almund'snewsletter which will let you in on all kinds of tips for D2C brands and "much much" more. 

Alright, so let's get right to it! 

This newsletter is going to dive into :

📜 Top reads for this week,

🌏  How can drop shippers learn from the D2C business?

⁉️ Churn rate: Methods to control it in an E-commerce business

⭐ BRAND of the week - QUIP

👩🏻‍💼 Plenty of jobs awaiting you!

So, scroll down already to THE VERY END & read up on what's yet to come your way!

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TOP READS FOR THIS WEEK

👙 Fragmented Swimwear Market Leaves Opening For D2C Brands.

🛒 Glossier opens Seattle store as the first in brick-and-mortar push.

👟 Adidas To Sell Reebok To Authentic Brands For $2.5B. 

👄 ThirdLove emphasizes sexiness, comfort, and fit in brand revamp.

🚬 D2C Tobacco Brand Hash Gets Funding From Amrac Investment Trust, Others.

🛍️ Shoptimize collaborates with G.O.A.TBrandLabs to drive D2C growth in India.

🍦 This D2C vegan ice cream startup started from a kitchen and is now present across at least 4 cities.

💸 Stellaris Venture Partners closes its second fund at $225M.

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WHAT’S HAPPENING IN THE D2C WORLD? 

“According to the analysis of eMarketer in February 2021, the D2C eCommerce sales in the US has grown 45.5% in 2020, generating around $111.54 billion and making up 14% of total retail eCommerce sales. It’s expected that D2C will maintain relatively steady growth each year through 2023, at which time the D2C eCommerce sales could have reached $174.98 billion.”

Dropshippers take care of the orders that they receive from their customers directly and then export and ship their products using a third-party vendor. Dropshippers don't possess any upfront investment to grip onto. It's certainly not effective in the long run. In this case, D2C does incur costs that surround storage and everything else regarding the operation. 

To actually build a sustainable and effective dropshipping business, like the D2C model, you'd definitely have to have reliable suppliers, know your customers, and a level-up order fulfillment solution.

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Churn rate: Methods to control it in an E-commerce business

If you’re reading this, your eCommerce business is probably in a vulnerable position or you’re trying to gain a few insights regarding how to control or reduce the churn rate in your DTC brand. 

The happiness of a customer is key to any business. Ultimately, that is what matters for your business to run successfully. Before addressing the methods on how to reduce your brand’s churn rate, you have to understand the metrics of your brand. You have to analyze the reasons for the increase in churn rate and develop solutions to rectify them.

Tap below to know more 😁

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BRAND OF THE WEEK is…

QUIP !!

Shane Pittson, the vice president of growth at oral-care provider Quip, who oversees the advertising efforts and consumer research, optimizes lifetime value and customer acquisition costs, and improves retention rates, believes that quip wasn't pure marketing or brand play. 

He thought that bringing up a kind of experience and excitement to a really stagnant category, at a price point that was really accessible, set the brand up for success.

He also addresses the point as to how going D2C, allowed a lot more flexibility in plenty of ways and essentially permitted them to commence conversations with retailers that had large-scale distribution, bringing with them more interesting data and perspectives to inform on those conversations.

He claims that there are certain benefits to going full-fledged D2C. He says that "Customers are very supportive and willing to give feedback. We have around an 80% response rate with post-purchase surveys. Going into conversations with larger-scale retail partners, we have a clear view of what our customers are asking for from an innovation roadmap perspective."

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In need of a  job? We've got plenty awaiting you!

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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.

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