#148 HTE - ‘Amazon Vs TikTok’ 🤺

Heyaa Friends, 

Happy weekend! It's time to kick back, relax, and enjoy some well-deserved rest and relaxation. 🧘🏻‍♀️

Whether you have exciting plans or just want to unwind at home, we hope that this weekend brings you joy and happiness. 🤗

Take a break from the hustle and bustle of everyday life and do something that brings you joy. After all, weekends are the perfect time to recharge your batteries and prepare for the week ahead. Here's to a wonderful weekend! 🍾

Sipping on a glass of wine can be a wonderful way to unwind and relax after a long week. So, let’s bring it on, go ahead and check out what we have today. 🍷

🛍 Amazon's Inspire Users To Post Both Photos And Videos

↗️ Making Shopping Experience Better With One-Click Technology 

🥇 Brand Of The Week - Nutrafol

📱 Snap Repurposes AR E-Commerce For NFTs

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Dive in now!

Amazon Introduces Inspire - A Shopping Feed That Allows Users To Post Both Photos And Videos

Amazon has just introduced Inspire, a new short-form video and photo feed on their app that lets you explore products and ideas in a fun and engaging way.

With Inspire, you can shop from content created by influencers, brands, and other customers, all in one place. No more switching between apps and websites – everything you need is at your fingertips. And with Amazon's reputation for great prices and fast shipping, you can rest assured that you'll get the best deals on the products you love.

So why settle for a subpar shopping experience on TikTok when you can have the convenience and reliability of Amazon at your fingertips? Give Inspire a try today and see how easy and enjoyable shopping can be!

With Inspire, the photos and videos in your customizable feed will display links for products in the bottom-right corner of the post. This makes it easy to discover new products that catch your eye and add them to your shopping cart. 

To access Inspire:

1. Open your Amazon Shopping app and tap the lightbulb icon in the navigation bar.

2. If you don't see the lightbulb icon, don't worry - the feature will roll out gradually to US customers through December.

3. So keep an eye out for the icon and discover new products today. 

To access Inspire, download the Amazon Shopping app and tap the lightbulb icon in the navigation bar. Unfortunately, inspire is unavailable on a desktop, so download the app to start. 

The feature will roll out gradually to US customers through December, so keep an eye out for the lightbulb icon and start discovering new products today. 

For more Amazon tips and tricks, check out this trick to tip your Amazon delivery driver and CNET's review of Amazon's Kindle Scribe. Happy shopping. 

Making Shopping Experience Better With One-Click Technology 

One-click technology is a feature that allows customers to quickly and easily complete a purchase with a single click of a button. 

Here are a few steps to use one-click technology to group your potential customers into profiles based on their likelihood to buy:

🗣 Collect and analyze customer data: To group customers into profiles, you will need to collect data on their preferences, buying habits, and other behavior. Use data analytics tools to analyze this data and identify patterns and trends that can help you understand your customers and their buying likelihood.

🗣 Create customer profiles: Use your collected data to create customer profiles that group customers into segments based on their buying likelihood. For example, you might create a profile for "high-value customers" who are likely to make large purchases or for "price-sensitive customers" who are more likely to be influenced by discounts and promotions.

🗣 Implement one-click technology: Once you have created customer profiles, you can use one-click technology to make it easy for customers to complete purchases. For example, you might use one-click checkout for high-value customers to make it easy for them to make large purchases or offer one-click ordering for price-sensitive customers to help them take advantage of discounts and promotions.

🗣 Monitor and adjust your profiles: As you collect more data and customer behavior changes, your customer profiles may need to be updated to reflect these changes. Monitor your customer data and adjust your profiles to reflect the likelihood of customers making purchases accurately.

Brand Of The Week -  Nutrafol

At Nutrafol, they believe that healthy hair shouldn't come at the expense of your health. That's why they have taken a revolutionary approach to hair wellness, combining the power of nature with scientific rigor. 

As a result, their scientists and doctors have developed a line of clinically tested formulas that use potent natural ingredients to support healthy hair growth without the harmful side effects of drugs. So don't settle for untested alternatives – trust Nutrafol for the best natural hair care.

Taking charge of your health and hair growth can positively affect your overall well-being and confidence. It's important to prioritize self-care and take steps to maintain and improve your health, including paying attention to your hair. By taking care of yourself, you can also become more empowered to help others around you grow and improve.

Snap Repurposes AR E-Commerce For NFTs

Snap, the social media app known for its camera-focused features and "filters," is hosting its fifth annual augmented reality (AR) developer conference, Lens Fest. Interested individuals can livestream some of the panels and workshops of the two-day event at Lensfest.live. 

Snapchat's emphasis on photo enhancement makes it a natural fit for exploring AR applications, and it has become a popular platform for creators and developers working in the AR space. Snap's own figures show that 363 million people use its camera technology daily, with Snapchatters engaging in an average of 6 billion daily AR experiences. 

To date, Snap has claimed that 300,000 AR creators and developers are actively working on Lenses for the platform, up from 250,000, with approximately 80% of these creators located outside of the US. This year, the company has announced plans to experiment with a new kind of AR Lens that allows users to buy and sell digital goods directly within the app. 

The transactions will use "Snap Tokens," a virtual currency first introduced in 2020. Currently, Snap users can purchase tokens directly through the app and use them to send gifts or tips to their favorite creators, or redeem them for exclusive merchandise. In the future, these tokens will also unlock digital goods within Lenses.

In recent years, the company has focused on developing augmented reality (AR) technology, which allows users to superimpose digital objects onto the real world through the use of their smartphone camera.

Snap recently announced that it is experimenting with a new type of AR Lens that can be used to buy and sell digital goods directly within the app. This feature will utilize Snap Tokens, a virtual currency that the company first introduced in 2020. Currently, users can purchase Snap Tokens through the app and use them to send gifts or tips to their favorite creators, or to redeem them for exclusive merchandise. With the new feature, Snap Tokens will also be used to unlock digital goods within Lenses.

Snap is currently working with a group of around 10 AR creators and developers on a pilot program for this feature, including Philip Walton, creator of the popular "Potato Lens" which turns the user into a cartoon potato. With the new feature, users will be able to use Snap Tokens to purchase upgrades for their Potato Lens, such as dressing their potato up as a police officer, magician, cat, or even the Phantom of the Opera.

📕 Top Reads Of The Week

Walmart unveils visual search tool TrendGetter

Amazon pilots returns at Staples stores

Birkenstock opens fourth US store in California

Lululemon touts ‘biggest day ever’ on Black Friday as sales jump 28%

Toys R Us owner takes stake in Express for $260M

⚙️ Plenty Of Jobs Await You!

Ecommerce Specialist - Tekton 

Strategic E-commerce Sales - Dyson

Ecommerce Manager - TE Connectivity

Ecommerce Operations Coordinator - 24 Seven Talent 

Ecommerce Product Manager - The Intersect Group

Have a great weekend.

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CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.