#147 HTE - "Buzz On"🐝

December 07, 2022 • Estimated Reading Time: 10 minutes

Welcome Back, Readers! 

Hooray! We are now a community of 25K. 🎉 

I am so glad that HTE is growing and, you guys have been a huge part of this journey. 🤩 

HTE’s is all set to grow in future along with you. 📈

So, let’s now get into the newsletter. 📩

Here is what we have for you today, check it out 👇

🍗 Food Service Industry Growing E-commerce Adoption

🤘🏻 You Need Attribution Now More Than Ever

👩🏻‍💻 Tiktok For E-Commerce

🎥 Video Bites: All Things DTC!

📱 TikTok Ads Best For High-Growth Brands

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Scroll up, Go down and Read on…

Food Service Industry Growing E-commerce Adoption

Future Market Insights' analysis predicts that the food service sector will expand at a CAGR of 5.3% during the expected time. The estimated value of the industry is anticipated to rise from US$ 3.5 Tn in 2023 to US$ 5.87 Tn by 2033. 🍔

The development of eCommerce/online platforms, on-the-go food services, packaging improvements, the introduction of low-fat beverages and gluten-free goods, among other things, are all having a big impact on the food service business. 🌭

The market is being stimulated by elements like the rise in the percentage of working women, the decline in the practice of cooking meals at home, higher disposable incomes, improved distribution networks, etc. 🥓

Millennial’s Choice 

The popularity of ready-to-eat meals has greatly increased as a result of people's shifting lifestyles. People's evolving behaviors are the cause of the increasing need for new services. 🍗

Due to this, a variety of food delivery businesses, including eateries, cafés, motels, and eating establishments, provide consumers cutting-edge food services. Because eating out has become more and more popular, the food service business has changed. 🍱

Food service businesses have also benefited from the adoption of cutting-edge methods and tools by boosting output and streamlining operations to improve overall efficiency. Due to rising urbanization and migration, consumers now have access to a variety of cuisines.🍣

In terms of market share, the food service industry belongs to the United States in 2022. Restaurant operating costs are rising quickly in wealthy nations like the U.S. and Canada. 🥞

The Winners 

Well-known fast-food chains like Domino's, Pizza Hut, KFC, Starbucks, Burger King, Taco Bell, Subway, McDonald's, Wendy's, and Chipotle Mexican Grill are taking advantage of this opportunity to expand their presence in multiple global markets due to the choice of millennial consumers for quick service restaurants. It is estimated that within the anticipated term, this trend will speed market expansion. 🍟

Throughout the forecast period, it is anticipated that such product launches in new product categories and expansions through partnerships would generate lucrative prospects for the expansion of the food service sector. 🥞

You Need Attribution Now More Than Ever

Attribution is important in ecommerce marketing, it always has been. Being able to identify and improve ROAS is nothing new. BUT, what has changed is the intense focus on DTC and ecommerce brands as spending becomes tighter and targets become larger. That’s where Rockerbox comes in. Rockerbox has helped hundreds of brands identify what’s working in their marketing stack and scale confidently. As end of year reporting gets into full swing, don’t let uncertainty over which channels are performing catch you off guard. Check our Rockerbox now.

Tiktok For E-Commerce

Social commerce is expanding, and it is anticipated that by 2025, US social commerce sales would have reached $79.64 billion. Therefore, you're on the right track if you're considering using TikTok for e-commerce.

With 1 billion monthly users, TikTok is one of the most widely used social media networks. By the end of 2022, this number is anticipated to reach 1.5 billion.

A recent study found that 24.34% of marketers believe TikTok to be a useful platform for achieving their professional objectives. These advertisers hope to connect with the 37% of users who use TikTok to find and buy new products.

Users spend an average of 19.6 hours each month on TikTok, making it one of the most engaging social media platforms, according to the Hootsuite Digital 2022 Report previously mentioned.

  1. Make your bio clickable by including links to your online store

To increase traffic to your website, only include a link. Use forms to gather information from website visitors or to encourage them to sign up for your emails.

  1. Use hashtags to expand your audience 

Use hashtags to expand the audience for your material. They work wonders for TikTok brand promotion. Users can categorize your content more easily by adding them to your posts.

Your TikTok e-commerce campaigns can reach more people thanks to hashtags than just your followers. People who are interested in a hashtag will follow it, and by using these hashtags, you may make your content visible to those who don't follow you but do.

Hashtags are used by the TikTok algorithm to propose material on the "For You" page.

Another genius use of hashtags is to create an online community. To gain more exposure for your material, you might encourage your fans to use a branded hashtag.

  1. Run advertising and marketing campaigns

Brands and advertisers need to keep up with the most recent trends as well as what matters to TikTok's users. Marketers are driving development in the current global market by using TikTok's playful side with fresh and rising video trends.

These patterns demonstrate how receptive TikTok users are to advertising and the discovery of new must-haves.

More than any competing platform, TikTok users were inspired to shop when they weren't intending to (67% of TikTok users were inspired to shop when they weren't intending to), with 47% of TikTok users having purchased something they saw on the platform. Influencer marketing is more than a fleeting fad, despite the fact that some trends may come and go.

Consumers still seek assistance from online content producers for a variety of goods and services, including financial guidance on budgeting, managing credit, and investing. Even while businesses and advertisers haven't completely mastered the platform, they can still make a significant impact on TikTok by gaining the respect and favor of the influencer community.

Video Bites: The Future Of Drinking Is Here

GIVE UP THE BOOZE, NOT THE BUZZ 🍻

Cann -   The most popular weed-laced soda, which has a devoted following of A-list celebs, uses its annual end-of-year advertisement to admit what many people already know: the holidays can be a poisonous stew of drunken conflict. It then asks, "Why not get baked instead?"

COMPLEX FLAVORS + SIMPLE INGREDIENTSTHAT’S IT.

Cann is a cannabis-infused social tonic that is made in California with an emphasis on both flavor and effects. They provide a light, energizing social buzz that you may experience immediately away using only natural chemicals. 30–35 calories or less per can.

Citrus juice that is not from a concentrate, natural herb tastes, a little bit of agave, and pure cannabis extract are the ingredients.

TikTok Ads Best For High-Growth Brands

According to an independent analysis conducted by Fospha, TikTok is the most successful paid marketing channel for eCommerce firms with ambitious growth ambitions.

A measurement research was undertaken by Fospha, a marketing measurement company with offices in London and Tampa, Florida, to determine the best advertising platforms, channels, and goals for eCommerce firms.

Know This

  • With the best Return On Ad Spend (ROAS) performance across the study's channels for firms prioritizing client acquisition above profitability, TikTok is the most effective platform for high-growth brands. 

  • The best ROAS performance overall is Pinterest, which stands out in the furniture market in particular. 

  • A brand that wants to advertise at scale could look to Meta's performance, which is still good despite a difficult year and dropping spends.

  • While overall ad spending is declining, TikTok and Google's Performance Max are seeing rapid growth.

Top Reads Of The Week

Nike cuts ties with Kyrie Irving

Former LVMH exec to be named CEO of Prada

How DTC retailers performed during Black Friday and Cyber Monday

Belk unveils holiday open house

VF Corp. CEO departs unexpectedly

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Account Specialist - TP-Link

Ecommerce Manager - Impellam Group

Technology Director - Aquent

Engineer - Sephora USA

E-commerce Specialist - Sheetz

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.