#146 HTE - Read & Exceed! 📖

Heya Readers, 👋🏻

The day has arrived, it’s Saturday! I am quite excited to spend my weekend. How about you? Well, I hope you have a good day but I suggest you to start your day with HTE’s weekend newsletter.

So, before that grab some black tea to sip while you read out weekend edition!

Today we have some good stuff to read up, here is what we have for you. Read below 👇

👟 Cult&Rain Introduces Metaverse Store With 250 Core Collection Sneakers 

😎 3D Avatar Solution Market Forecast 

🛍 Create Custom Parameters For Advanced Tracking For Your brand

🥇 Brand Of The Week - Lovevery

📱 Social Media For E-Commerce - Mobile Traffic Worldwide

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Cult&Rain Introduces Metaverse Store With 250 Core Collection Sneakers 

The premium clothing company Cult&Rain, based in New York and originating from the crypto world, has introduced a revolutionary metaverse shopping experience at Cultr World as well as a new e-commerce platform on its website. In addition, the business unveiled a new core collection of 250 limited-edition physical sneakers based on the most well-liked designs from its Genesis line. 

In a first-of-its-kind metaverse shopping experience, the company has developed Cultr Shop, a dedicated location within its Cultr World metaverse where users can buy actual things and digital collections, according to a news release from Cult&Rain.

Customers will be able to purchase Titan sneakers in the colorway black and white, Vega sneakers in the colorway all black, and Atlas sneakers in the colorway all white for the first time. Each pair of sneakers will arrive in Cult&Rain's avant-garde Hex Box packaging.

Social and metaverse commerce are where shopping will be in the future. The Cultr Shop experience offers an innovative yet simple shopping UX for seasoned collectors and curious Web3 users. Though incredibly simple to use and conduct transactions on, they are stretching the limits of a virtual communal shopping experience.

3D Avatar Solution Market Forecast 

In accordance with the report "3D Avatar Solution Market Forecast to 2028 - Global Analysis - by Component, Model, and End User," the market is estimated to increase from US$ 106.43 million in 2022 to US$ 544.87 million by 2028, growing at a CAGR of 31.3% over that time.

Over the past five years, the fashion industry has adopted innovative technologies like artificial intelligence (AI) and virtual reality quite quickly (VR). The fashion industry is utilizing a number of automated production techniques to produce clothing and accessories quickly and according to customer specifications.

The fashion industry is using AI to research global fashion trends and VR to develop clothing and accessories on 3D models for optimal shaping and fitting. The aforementioned technologies are anticipated to grow the market for 3D avatar solutions.

By providing features like virtual changing rooms and avatars, international fashion firms are embracing non-fungible tokens (NFTs) markets for the sale of their goods. For instance, Nike sold more than 500 pairs of sneakers digitally in February 2021 using the RTFKT platform. By designing their own digital avatars and experimenting with their chosen colors and styles, the consumers had the opportunity of experiencing sneakers virtually. In a similar vein, Gucci sold a purse in the Roblox marketplace in June 2021 for US$ 4,000.

Such advances will drive up demand for 3D avatar solutions.

Create Custom Parameters For Advanced Tracking For Your brand: Know Everything

Google Ads settings enable you to track and record the source of traffic when someone clicks on your advertisement. One of the parameters is Custom Parameter.

How Do Custom Parameters Work? 

One of the tracking parameters that might provide information about click behavior at the account, campaign, or ad group level is custom parameters. Specific parameters, however, provide advanced options where you may add and set up custom values that you wish your custom parameters to track, in contrast to value track parameters.

The landing page URLs for your ads might include a more sophisticated sort of URL parameter called custom parameters. 

📱 Select a level 

With the exception of the account level, you can set up to 8 custom parameters at every level of your account. Google Ads will be using the most specific custom parameter you submit if your custom parameters share the same name.

📱 Set your own unique parameters

Two components make up custom parameters: 

Names can be up to 16 alphanumeric characters and values of up to 250 characters; can contain any characters. 

Two factors include Custom Parameters. first name, and then its relative value.

You can choose any name and value you wish.

📱Include the customized parameters 

Custom parameters can be added at the campaign, ad, ad group, or keyword levels. 

📱 In the "Tracking template" field, include your unique parameter

In the tracking template, add the required ValueTrack parameters and the name of your custom parameter. Google Ads will change the name with the value you specified in your custom parameter once your ad has been clicked.

Brand Of The Week - Lovevery

A US-based toy company called Lovevery offers subscription boxes with toys that are Montessori-inspired and emphasize "stage-based play." According to the concept, children have varied demands at various stages of development, and the appropriate toys can meet those needs. 

Lovevery divides its handpicked subscription boxes, known as Play Kits, into four age groups: 0 to 12 months, 1 year, 2 years, and 3 years. The smaller ranges inside each age bucket are labeled with the corresponding developmental stage.

Lovevery wants to give parents the self-assurance they need. Their play toys are made with one goal in mind: to be exactly what kids need at every stage with the help of child development experts. 

With Jessica, Rod, and an idea in mind, Lovevery (pronounced "Love-every") was born. 

Committed to providing babies with the finest and healthiest start in life. 

Lovevery is a business that Jessica and Rod founded that sells goods and resources to help new parents and families have developmental experiences. Lovevery gives parents the peace of mind that they are providing their children exactly what they want and need at every turn.

Social Media For E-Commerce - Mobile Traffic Worldwide

This is a vital graphic if you are in the business of influencing others 

📱 Facebook accounts for 10% of mobile Internet traffic (51% of 19%). The size of the comparable Instagram is also similar, at about 8%. Both are unquestionably crucial!

📱 Only 2% of 19%, or 0.4% of traffic, comes from Twitter. The self-proclaimed outragers on Twitter are all irrelevant. Or even Elon Musk, for that matter!

📱 If you truly want to influence people, go to YouTube, which has 48% of 49% Equals a whooping 24% of visitors.

📱 Keep in mind that WhatsApp accounts for only 2% of traffic—31% of 7%! You might believe it to be quite small and unimportant, but reconsider. 

Top Reads Of The Week

PYMNTS Intelligence: Challenges and Opportunities For eCommerce in Latin America

Amazon Cuts Entire Workforce in India Distribution Center

76% of Grocers Say Delivery Is Key to Customer Loyalty

Amazon wants to expand the appeal of its cashier-less tech

Walmart Inc. (NYSE:WMT) Receives Consensus Rating of "Moderate Buy" from Analysts

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Ecommerce Manager - Hoffmann

E-Commerce Developer - BED-GEAR

Website Merchandising Manager - DECATHLON

Senior Manager - Walmart

Brand Manager - NotCo 

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.