#145 HTE - 'Rise & Shine' 🌞✨

Dear Readers, 

Welcome back! I hope you are stress-free, hydrated, and got some good sleep. I want you to know that I care for you all. 💧😴

I am so intrigued to share the things that I have learned. Before we begin, go get some coffee ☕️ and chill out with our HTE’s Newsletter. 🗞

I am very eager to take you through what we have today. Let’s get right to it! 👀

🛒 Black Friday Sales In The United States Increased By 5%

🙌🏻 Recession Threat Looming? Here Is Why Attribution Matters More Than Ever

🔦 Spotlight On Our Top Readers

📱 Facebook Conversions API: How To Execute Dynamic Facebook Advertising

🎥 Video Bites: All Things DTC With Oatly!

👩🏻‍💻 Tiktok Turns To Tech Firms To Help Kickstart Its E-Commerce Platform 

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Check out below 👇

Black Friday Sales In The United States Increased By 5%

According to new data from retail marketing platform Bluecore, retailers in the United States experienced a 5% increase in the number of orders placed on Black Friday compared to the previous year, while average order values increased by 1%. Despite rising inflationary pressures, businesses recorded an 11% increase in day-of Black Friday site visitors. 

According to Bluecore's analysis, repeat customers accounted for approximately 63% of transactions, while first-time purchasers accounted for approximately 37%, as businesses concentrated on bringing back shoppers they identified and engaged earlier in the year.

For the sixth year in a row, the retail marketing platform examined buyers' real-time and historical Black Friday shopping behaviors across 138 retail brands and eight retail categories, including clothes, sporting goods and outdoor, footwear, and so on. The result was a complete examination of this year's Black Friday behavior, as well as a peek ahead to Black Friday 2021. 

Bluecore examined 729 million shopper events on businesses' e-commerce sites, including shoppers seeing products and completing sales transactions. The data was gathered from 91 million first-party cookies and indicates engagements with 4 million unique products, 3.2 million orders, and total sales of $388 million.

Site traffic increased by 11% compared to Black Friday 2021, according to Bluecore's Black Friday 2022 Report. More customers did their homework before making a purchase. In comparison to the previous year, 6% more customers investigated their purchases in advance of Black Friday. First-time customers made up an average of 37% of all Black Friday consumers for brands, however, this figure is down 5% from the previous year.

Retailers concentrated on increasing repeat purchases rather than just enticing first-time customers. In 2022, 5% of all buyers who made their initial purchase from a brand returned to make another purchase on Black Friday. Brands were also able to persuade 2.3 percent of November customers to make another purchase on Black Friday. On Black Friday, apparel brands had 5.9 percent more than normal repurchases. 

Among first-time and return purchasers, average order values remained largely steady. First-time orders averaged $128, while second and third-time buyers spent an additional $118.

Recession Threat Looming? Here Is Why Attribution Matters More Than Ever

Are you feeling the macro-economic pressure? DTC and ecommerce marketers are facing more scrutiny than ever when it comes to spend attribution and demand generation. Having worked with hundreds of brands, at Rockerbox, we know exactly how some of the top DTCs are preparing to weather any storm that may come their way. Learn how to recession-proof your marketing (and why others are choosing the leader in marketing attribution to help them scale) here.

Rockerbox is marketing attribution—the better way. We empower marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for marketers to help them spend, analyze, scale, test, and market smarter.

(Want to see a demo? Grab one here.)

🔦 Spotlight On Our Top Readers

Spotlight on our reader - Christy Venter!,  Founder of HealthyMe Living.🎉

Do you want to be spotlighted too? Then, here is what you have to do. Please drop fill up this form. We will then connect with you shortly and do a short interview. 😱

Hooray, you will then be spotlighted. 🔦

We just can’t wait to know you. 🤘🏻

Facebook Conversions API: How To Execute Dynamic Facebook Advertising

Top DTC brands utilize Facebook Advertisements to find new customers and retarget shoppers, and dynamic ads are one of the keys to success on that paid channel. However, without the necessary tools, it might be impossible to run dynamic advertising effectively.

Dynamic advertisements, or more particularly dynamic product ads, allow you to offer a Facebook user an advertisement for the same product they looked at in your store. This dynamic product ad is often shown to people who have added a product to their cart but have not yet purchased it.

Running high-performing ads using the Facebook Conversions API 

When monitored using Facebook Pixel, the four required events listed above are progressively being disabled by anti-tracking technologies in web browsers.

Ad accounts that do not include the "add to basket" event will target a smaller audience. Those who do not attend the "purchase" event will be marketing to people who have already purchased. Both of these issues raise CPA.

After leveraging the Facebook Conversions API, Shopify merchants report a 20% to 30% improvement in purchase tracking, which translates to a 30% reduction in ad spending.

📢 Install Facebook pixel

Install the Facebook pixel or the Facebook SDK for mobile apps on your page. The majority of popular shopping carts can then instantly fill the pixel events.

We can construct a highly targeted audience using pixel events, such as people who have seen a product but have not bought it.

📢 Make a product catalog 

For it to be integrated into the advertisements, you essentially need to link the catalog on your E-Commerce store to Facebook.

📢 Product Segmentation 

Having a product collection that includes all products is helpful for the general retargeting of users who have visited a product. As we'll discuss below, you should also make sets of properly chosen products for broad targeting, up-sells, and cross-sells.

📢 Select the appropriate audience 

When choosing the audience, four important factors should be taken into account: a large audience, viewing content or adding it to your cart without buying it, cross-sell, and up-sell.

📢 Create Your Advertisement 

The product catalog fills in the majority of the information. The brand or product title, the item summary, or the price can be taken from the product catalog and displayed in the ad by using "dynamic placeholders" in the ad text.

Video Bites: All Things DTC With Oatly

Thanksgiving is ostensibly a time for getting together, spreading the spirit of thankfulness, and dining with little to no restrictions. Still, the day has the potential to be difficult for plant-based eaters who plan to congregate with families who are still accustomed to the huge turkey feast with all the dairy-heavy trimmings. 

However, help is on the way in the form of a unique hotline provided by alternative milk brand Oatly 

So, will you dial the hotline?

But, who is Oatly? 

Check out their cool website to know more. 

Tiktok Turns To Tech-Firms To Help Kickstart Its E-Commerce Platform 

Many people in the logistics sector were enthused by the idea of a new powerhouse that may upend the nation's e-commerce fulfillment landscape when they heard that TikTok had launched TikTok Shop in the United States.

But, due to difficulties in its e-commerce sector, TikTok is now seeking assistance from other digital companies.

The parent company of TikTok, Bytedance, also controls Douyin, the Chinese version of the social networking site, which had a 300% spike in sales in the year before to this past May.

However, TikTok's e-commerce company has been plagued by worker burnout, shipment delays, fake goods, and brands quitting the platform because of a lack of sales.

This prompted the corporation to recruit the aid of startups like logistics service provider YunExpress and marketplace platform ChannelEngine.

This prompted the corporation to recruit the aid of startups like logistics service provider YunExpress and marketplace management platform ChannelEngine.

Particularly the partnership with ChannelEngine can aid TikTok in attracting more sponsors to its site. The Financial Times reported that several businesses and brands said they discontinued their relationships with TikTok because the software was too challenging to use. However, ChannelEngine specializes in making it simple for firms to list on online stores like TikTok Shop.

Meanwhile, YunExpress may strengthen the company's expanding fulfillment operations. To create an "international e-commerce fulfillment infrastructure," TikTok posted several job postings last month. YunExpress, situated in China, offers cross-border e-commerce logistics services and can assist in delivering items to TikTok's American network.

The world's largest social media company also collaborated with TalkShopLive, a live shopping platform in North America that provided the basic technology for its new live shopping function. The collaborations indicate a renewed effort to find a new source of income as the corporation lowers its 2022 worldwide revenue targets.

TikTok might learn some things from its operations in the U.K. if it wants to be successful in the American e-commerce market. According to reports, employee stress in London has led to a large-scale personnel departure. And according to the, over the summer, the company's U.K. office received about 200 new customer complaints per day, the majority of which involved shipping problems.

📕 Top Reads Of The Week

Claire’s opens shops in Macy’s stores

American Eagle Outfitters hints at new men’s sub-brand

Live shopping set to shake up ecommerce

Showfields opens location in Washington, DC

Cyber Monday spend reaches $11.3B with a surge in BNPL usage: report

⚙️ IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Product Manager - Passport

Ecommerce Operations Coordinator - WizeHire

Frontend Developer - Colgate-Palmolive Company

Senior Frontend Developer - myGwork

E-Commerce Analyst - Robert Half

"Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do." - Pele

Get that DTC business runnin! Have a great day ahead.

See you soon, guys.