#143 HTE - 'Scroll & Roll' 🛼

We are back again! 

I know it’s BFCM this week, and I hope all the information we shared in the last few weeks has helped you all to prep for it. 🤳🏻

HTE team ‘cares about you’ and all we need you to do is take care of yourself. I know how overwhelming it is with the extra screen time. 📱

Take a break, drink lot of water 💧 and sleep well. 💤 😴

Now let’s not waste any second! Our HTE Wednesday’s newsletter is waiting for you. 📩

HTE is here to help you with ‘How To E-Commerce’ 👀

So, Here Is What We Have For You Today…👻

Read On Below! 👇

🙌🏻 Recession Threat Looming? Here Is Why Attribution Matters More Than Ever

🛍 To Assist Busy Holiday Shoppers, Google Improves Its AR Search Features

👩🏻‍💻 Strategy For First-Party Data in Your Customer Engagement

🔦 Spotlight on our top readers

💰 Rapid Rise Of Buy Now, Pay Later

🔎  Is Your Business Profitable Through Google Ads? Let's Know!

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Scroll, Scroll, and Scroll Let your fingers 🤙🏻 get some exercise and knowledge to your brain. 🧠

Recession Threat Looming? Here Is Why Attribution Matters More Than Ever

Are you feeling the macro-economic pressure? DTC and ecommerce marketers are facing more scrutiny than ever when it comes to spend attribution and demand generation.

Having worked with hundreds of brands, at Rockerbox, we know exactly how some of the top DTCs are preparing to weather any storm that may come their way. Learn how to recession-proof your marketing (and why others are choosing the leader in marketing attribution to help them scale) here.

Rockerbox is marketing attribution—the better way. We empower marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for marketers to help them spend, analyze, scale, test, and market smarter.

(Want to see a demo? Grab one here.)

To Assist Busy Holiday Shoppers, Google Improves Its AR Search Features

Google has a surprise gift for you! 🤩 

This Christmas they are here with exciting news. Go ahead and read on know.. 📖

Spice Up Your Holiday Shopping With Google 🛍🌶

During the Christmas season, when browsing and spending patterns are likely to change, Google is giving AR-powered search more attention. Although e-commerce growth has slowed this year while brick-and-mortar retail has recovered, many consumers still conduct extensive internet research before making purchases. 

As inflationary pressures put strain on wallets, shoppers may be more selective about the amount of gifts they buy, which will increase the importance of customization for brands. 

The goal of Google's virtual tools, which are part of the company's larger effort to redesign its search engine so that it is more focused on visuals and mobile phone cameras, is to provide users a better understanding of what a product looks like beyond static image and text.

The model can be studied using a 360-degree view by selecting the "View in my space" command, which places the model in a real-world environment.

Google is attempting to make 3D modeling easier than it has previously been, which may draw more businesses into the idea. Instead of depending on hundreds of photos, the company is teaching machine learning to be able to construct dynamic virtual assets from just a few shots. According to a study provided by Google, 3D imagery is 50% more engaging for consumers than static photography, which may be due to the novelty of the experience.

The new photo collection is positioned to fill these gaps by enabling users to choose from a variety of models who match their skin tone and view before-and-after photos of the cosmetics applied when they search for a foundation. After that, they can choose a store from a list to finish their transaction.

Check out the video to get an idea.  

Strategy For First-Party Data in Your Customer Engagement

First-party data is information that your business gathers and combines about your clients through its own platforms and management tools. 

A company model focused on the customer must use first-party data. 

Your company can benefit greatly from using just first-party data to guide your marketing strategies and develop focused adverts. 

Our thorough tips below will help you how to use first-party data to increase sales and revenue for your company: 

🗳 Gather The Data 

Make a plan to start gathering first-party data before you can begin using it. Think about the data you want to collect first. Would you like to examine how visitors interact with your website's bespoke content or how they browse it? 

You can begin gathering information once you determine what data is most crucial to your company. Thankfully, there are numerous ways to get important information about your audience.

🗳 Use Customer Data Platform 

Software that gathers, stores, and integrates real-time customer data that can detail your customers' interactions with your website and marketing channels is known as a customer data platform, or CDP. 

You can learn a lot about your customers' journeys and what influences them to become customers by employing a CDP.

🗳 Examine audience behavior 

You can start examining your customers' and website visitors' behavior once you've started gathering first-party data from them. 

This analysis is crucial if you want to understand what encourages consumers to become customers and what elements of your website or marketing tactics might be repelling them. You can start to spot typical customer trends by looking through this data. 

You can start to focus on a more specific target market once you've determined the types of people that are buying your goods and services. 

As a result, you can start developing marketing messages that are directed at these particular customers in order to increase conversions and sales for your company in the future.

🗳 Improve your tactics to deliver a more individualized and convenient experience. 

You can now begin improving your methods to produce a more customized and user-friendly experience after gathering your data, analyzing customer patterns, and studying the behavior of your audience. 

You can make critical adjustments to your website using first-party data to enhance the user experience for your visitors. 

Additionally, you can leverage first-party data for marketing to develop individualized marketing messages that appeal to your target market. Once you've determined who your ideal client is, you can start writing ads that speak to their needs and goals, increasing your sales and earnings.

🔦 Spotlight On Our Top Readers

We are introducing new section for our top readers - ‘ Spotlight’, Yaay! 🤩 This weekly Spotlight section will be published on every Wednesday to highlight the amazing members of ‘HTE’ community.

Here is what you have to do. If you would like to be our in next ‘Spotlight’ category, please drop us an email. We will then connect with you shortly and do a short interview. 😱

Tada.., you will be spotlighted just like ‘Alicia Scott, Founder of Range Beauty’.🎉

We are eager to hear from you. 👂🏻

Rapid Rise Of Buy Now, Pay Later

Buy Now, Pay Later (BNPL) is the advanced digital equivalent of earlier installment arrangements. Large purchases can be divided into numerous interest-free monthly payments for consumers using BNPL. 

Customers enjoy BNPL because it pushes them to budget their money wisely so they may purchase more expensive products. In fact, 44% of consumers claim their use of BNPL has a significant impact on their decision to spend money. 

Customers who use Buy Now, Pay Later services can spread out substantial purchases across several months.

📢 Choose a Reputable Buy Now, Pay Later Provider 

Choosing a BNPL provider is the initial step. This feature is included in many programs and tools. Although the features and connections of each product may be similar, there are some key distinctions. 

Consider platforms that people trust when comparing various BNPL possibilities. These tools can boost customer confidence, which might boost revenue.

📢 Draw Attention to Your BNPL Payment Option 

BNPL enables customers to make larger purchases that they would not have been able to afford all at once in the past. Sales may increase as a result, particularly for internet retailers. Businesses must emphasize the choice early in the buying cycle, before customers decide an item is too expensive and leave the funnel, in order to effectively drive such conversions. 

Find where clients drop off and add BNPL language in advance to identify the ideal placement.

📢 On the checkout page, include a brief description of your BNPL option

The cost might quickly rise as shoppers add things to their shopping carts. When customers see the total, they might decide to quit their cart, but the BNPL messaging and other reliable payment methods might persuade them to finish the transaction. 

Have design and UX teams explore various positions, such as before and below other payment alternatives, to make the BNPL option stand out. Exit-intent popups that reference BNPL's accessibility may help promote conversions. 

The only way to determine which format will encourage your audience to convert is through testing.

📢  Monitor the Results of Your BNPL Strategy and Adjust as Necessary 

Testing is essential to a successful BNPL strategy, just like it is to every other marketing and sales plan. Your marketing teams can adjust as necessary by knowing what works and what doesn't. 

Keep in mind that BNPL works well for more than merely boosting revenue. When consumers can divide payments, they could be more inclined to try a new cologne or buy that extra item, which could result in greater average order values.

Is Your Business Profitable Through Google Ads? Lets Know!

Google Advertising has gotten a lot of attention, both positive and negative. But… What should you set aside for Google Ads expenses? 

It is well known as a great area to increase your company's revenue, leads, and quality visitors. However, many people have heard numerous failure stories from businesses of all stripes who tried Google advertising. 

Can your company afford the Google Ads costs? 

Examining the typical cost per click, click through rate, and conversion rates for your industry is an excellent approach to determine this. This will make it easier for you to calculate how much money you'd need to spend on Google Ads and what kind of returns you may expect. 

You can utilize your own company's website's conversion rates to determine your conversion rate. 

How about Google Ads in terms of knowledge and time? 

It takes a lot of work to create new Google Ads and to keep them optimized. It may take weeks to set up and launch your Google Ads account, depending on the size of your website and the number of pages you want to advertise. 

You must also complete duties for Google Ads optimization on a daily, weekly, and monthly basis. This includes changing bids, experimenting with ad copy, looking for long-tail keywords, coming up with negative search terms, making new ads, and other things.

Google Ads in terms of knowledge and time

According to a recent Google study, the average return on investment (ROI) for Google Ads is 800%, or $8 for every $1 spent. Naturally, everything depends on how effectively you handle your account. You cannot simply turn on your advertisements and relax. 

Average Cost-Per-Click (CPC)

By dividing the overall cost of the campaign by the quantity of clicks, you can determine the average cost per click. 

Your Average CPC would be $100/23 or $4.34 per click if you spent $100 on a campaign and got 23 clicks. 

Your average CPC can be found in the column titled "Avg. CPC in campaigns" if you already have a running campaign. 

The average CPC might vary greatly depending on your market niche, location, and the competitors' ad placement.

It takes a lot of work to create new Google Ads and to keep them optimized. It may take weeks to set up and launch your Google Ads account, based on the size of your website and the number of pages you want to advertise. 

You must also complete duties for Google Ads optimization on a daily, weekly, and monthly basis. This includes changing bids, experimenting with ad copy, looking for long-tail keywords, coming up with negative search terms, making new ads, and other things.

Top Reads Of The Week

Nike pursues ‘next stage’ of expansion with first Rise concept in North America

Simon, Leap aim to bring more DTC brands to malls

DTC kitchenware brand Our Place opens first physical store

Herschel Supply opens first US store as it plots expansion

Deloitte: Shoppers to spend an average of $500 during Black Friday week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Specialist - Fubang Group

E-Commerce Content Manager - 4 Over llc

Director of E-Commerce - Perfect Snacks

E-Commerce Specialist - MAT Holdings

Senior Manager - Walmart

CHOOSE SUCCESS and Get that DTC business runnin’. Have a great week ahead!