#142 HTE - ‘Brace Yourself, Black Friday Is Coming’ 🌪

November 19, 2022 • Estimated Reading Time: 14 minutes

Welcome Back, Readers! 🤗

Hope you are having a fantastic weekend. Your favorite holiday season is here. 🎉

Brace it up, it’s almost Black Friday, guys! 🏎

Well, let the deals begin 🙅🏼‍♀️

Know This: Shopify reports that 64% of retailers believe customers gained over the Black Friday weekend have a lower lifetime value than those obtained at any other period of the year. 😱

The majority of brands will have to challenge KPIs and targets centered on new sales or overall income with little attention paid to keeping those new clients after the weekend.📈

Now, let’s help you grow as a marketer!

HTE’s newsletter will give you all kinds of tips for DTC brands and much more.

Here is what we have for you 👇

📱 How are you preparing for the sudden demand for UGC paid social ads?

🍫 Lindt USA Partners With ByondXR To Launch Its First-Ever 3d Virtual Store 

📧 Last Minute Tips On Email Marketing For Black Friday 2022

🥇 Brand Of The Week - ‘Cuts Clothing’

📢 TikTok Video Ad Revenue Will Surpass That Of Meta & YouTube By 2027

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

How are you preparing for the sudden demand for UGC paid social ads?

One thing marketers always forget to do is test their UGC ad creatives in advance.

Knowing your winning ad formula already makes it faster to produce + scale the content when you need it most.

But how? Enter Insense - a one-stop-shop creator ads platform.

Insense is also offering our readers up to $200 platform credits until Oct 28.

Lindt USA Partners With ByondXR To Launch Its First-Ever 3D Virtual Store 🍫

Before we get into Lindt, here are some stats that you may have to look at: 👇

👉🏻 The team at Metaverse Insider conducted research that predicts the global metaverse market would reach 5.79 trillion by 2030 and increase at a CAGR of 45%. 😱

👉🏻 Metaverse in E-Commerce according to Technavio estimates, the market will expand by USD 60.47 billion and accelerate at a CAGR of 36.47% during the projected period. This growth will be fueled by the rising popularity of AR technology. 😮

Anyone can buy this premium chocolate in a new different innovative experience. Let’s have a look at what’s it about! 

Known for its distinctive LINDOR truffles and bars, Lindt, a luxury Swiss chocolatier and confectionery brand, has announced the opening of a 3D virtual store in the United States. The virtual store, created by ByondXR, the top 3D commerce platform, truly fills the gap between conventional Christmas treats and cutting-edge buying options. 🍫

The store welcomes visitors with an entertaining introduction from Ann Czaja, one of the renowned Lindt Master Chocolatiers, in a gorgeously furnished, fully 3D, and extremely lifelike atmosphere. The best part is that the entire store is shoppable; just pick out your favorite chocolate, put it in your cart, and check out easily. 🍩

When you arrive, a lavish gift station with exquisite boxes of Lindt chocolates is waiting for you. Next, visitors can peruse through the bars and hollow figures if they're seeking something a little more conventional. You can almost smell the chocolate from a chocolate fountain and a vibrant wall of LINDOR Truffles! 👃🏻

Visitors can continue to explore the store by going into the comfortable living area, which has floor-length windows that provide a wonderful view of the snowy forest. Once in the living room, visitors can choose some of the best holidays presents for their loved ones and play a memory test for a chance to win a shopping discount. 🎡

The Lindt Master Chocolatier creates the tastiest chocolates in the Chocolate Lab, where visitors may watch them in action. Visitors can also watch videos to learn the most fascinating details about how Lindt chocolate is made. 🍪

The most realistic, captivating, immersive, and quickly loaded virtual experiences are what ByondXR takes great satisfaction in creating for all devices. With the help of ByondXR's platform, retailers and brands may get closer to revolutionary shopping. Customers and partners may now fully manage and customize their own virtual stores by introducing plugins, features, graphics, gamification, and more according to the most recent update. Users can add their own recreation, media, and e-commerce components via managing plugins.👩🏻‍💻

Last Minute Tips On Email Marketing For Black Friday 2022

You have the ideal opportunity to plan your Black Friday email advertising and increase your profits this holiday season.

Black Friday in 2022 will be on November 25. You must take BFCM extremely seriously and get to working on your Black Friday campaign ideas right away if you want to see a significant spike in your income. 📈

We've put together a list of tips and tricks to help you get started. Let's look at it! 👀

✉️ Increase The Number Of Email Subscribers 

If you don't already have one, you should start one right now. It is useful, especially at this time of year. The biggest shopping weekend of the year is always Black Friday weekend. To generate enormous income, your armament should be well prepared. 💸

There is a good possibility that customers who have already bought from you will do so again. Consequently, maintaining an email subscriber list is crucial. 📧

Improving your offerings and creating urgency for your products first can help you grow your email subscriber base. Keep in mind that you must do this task before the launch of your Black Friday deals and promotions. 🛒

✉️ Start your sales before Black Friday Weekend 

You shouldn't advertise your products on Black Friday if you want to attract a large audience. You should start your promotions before that, though. Why? Before the official Christmas season begins, consumers are more informed about their holiday purchases. 🥳

Your clients' email inboxes will be clogged with promotional communications by Black Friday. 

Start early for the greatest Black Friday Emails strategy. Your customers shouldn't unwittingly lose your promotional email in the sea of others. Send the message that your deals will begin during the Black Friday week or even on the Friday before the official week.🧐

✉️ Check the subject lines of your Black Friday emails

It might be challenging to raise email open rates. Any particular time of day, day of the week, weather, political event, and other factors may be combined. Your email subscribers may open your communications for a variety of reasons. 

However, we think your email subject lines are one of the main elements that influence email open rates. Typically, your gut or prior experience will dictate which topic lines get higher open rates. You should, however, also take a few other factors into account.

✉️ Extend Your Sales Past Black Friday Weekend 

Extending your Black Friday marketing promotions a little bit past Cyber Monday is also a fantastic idea. Don't go overboard, though, and make it last till Christmas. Just make it last an additional 48 to 72 hours. ⏰

Your extension's promotion is crucial. Make sure to keep your promos' exclusivity and scarcity during the extension. 🤘🏻

Your Black Friday email strategy should be attention-grabbing and direct to increase sales.🖤

Customers can still buy from you at a discount in this manner even though they missed out on your Black Friday discounts. 

Customers would be more likely to notice your emails by this point. The majority of emails have already been forwarded. There is a good probability that your potential customers' email inboxes will be quieter after Black Friday. Thus, you have a greater possibility of standing out.🛍

✉️ Creating Your Black Friday Email Design 

Always try to adhere to a straightforward format. Adding columns will make your emails even better because they will make them more responsive. Additionally, make sure that the email's HD graphics and content are distributed in a 60/40 ratio. Make sure your text's size and font are in alignment. Finally, choose the CTA buttons you want to use and make sure they stand out by being a contrasting color.

Brand Of The Week - ‘Cuts Clothing’

Workleisure clothing, or business attire that combines fashion and comfort, is a specialty of Cuts Clothing. According to the brand, it aims to "inspire those who compete and win in the Sport of Business," it primarily targets ambitious people. 

Cuts Clothing positions its items in a bold, uncommon way. According to the brand's Twitter bio, it "outfits the world's most ambitious people." Therefore, it seems to sense that Steven Borrelli, the founder, and CEO of Cuts, hosts the podcast The Sport of Business on which he speaks with businesspeople, financiers, and professional athletes. 

By fusing two seemingly incompatible ideas—dressing for the occasion while also feeling cozy—Cuts Clothing seemed to have hit the jackpot.

TikTok Video Ad Revenue Will Surpass That Of Meta & YouTube By 2027

According to a recent Omdia study, TikTok's popularity among short-form video applications is expected to boost its ad revenue over the coming years, surpassing that of Meta and YouTube combined by 2027. 📲

The company predicts that TikTok's ad income will increase from $13 billion in 2022 to $44 billion by 2027, and TikTok Douyin, the app's Chinese counterpart, will increase from $28 billion this year to $76 billion in 2027.🤳🏻

The estimated percentage of TikTok's advertising revenue in 2027 represents an increase from the 22% of the $189 billion in online video advertising sales it represents today. And although while it is anticipated that YouTube's and Meta's respective video ad revenues will rise from $28 billion in 2022 to $38 billion and $30 billion to $39 billion in 2027, respectively, their current respective revenue shares of 15% and 16% in 2022 will decline to 12% each. 💵

According to Omdia data, TikTok just passed Netflix to take second place after YouTube as the most popular app in the United States for videos viewed for less than 35 seconds. 🎞

According to Omdia, TikTok's appeal among young consumers, who have historically been difficult to reach through media like traditional linear TV, is one of the platform's attractions for advertisers. It also hopes that through collaborations with local e-commerce firms, the platform will attempt to recreate the success it has had with e-commerce integrations in China in other parts of APAC. 📺

According to the research company, Apple's privacy restrictions put in place last year hurt Meta, and a decrease in effectiveness led to many brands shifting their ad budgets to other platforms or channels. Separately, a Wall Street Journal report from this fall cited internal Meta research data demonstrating the app's Instagram Reels, a short-form video format that was introduced about two years ago to compete with TikTok, have had a dismal uptake. 📱

🎁 Brand Deals Of The Week

Adidas Ultraboost 22 Shoes Men's is now available in offer price

Black Friday Appliances Buy More Save More on The Home Depot

Buy this AMAZTIM Smart Watches for Men is an exciting offer cost 

Grab This Adidas Originals Adicolor 3-Stripes Long Sleeve Polo Shirt Men's

Black Friday Deals - Upto 50% off on Dell Laptops

📕 Top Reads Of The Week

Targeted budget cuts of up to $3 billion; Q3 digital sales increase by only 0.3%

New chief Mary Dillon details plans to ‘simplify’ Foot Locker business, improve e-commerce

Gap Inc. recovers in Q3 despite Yeezy debacle and heavy discounting

Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

Dollar Tree hires 4 new C-suite executives

⚙️ Plenty Of Jobs Await You!!

E-Commerce Department Lead - Kroger

E-Commerce Senior Manager - Thermo Fisher Scientific

E-Commerce Manager - Farmer's Business Network

Head of E-Commerce Analytics Insights - Ford Motor Company

Systems Engineer - AutoZone

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.