#141 HTE - ‘Bring It On’ 🤘🏻

Did you know? 🤩

In 2022, revenue in the ‘Coffee’ segment is expected to be US$85.16 billion. The market is predicted to expand by 6.34% (CAGR 2022-2025) every year. ☕️

Well, you might also want to know this. 

Starbucks is the largest coffee brand in the United States. 🧋

Go sip your coffee and dive into the newsletter. 🤿

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

👟Nike Introduces New Metaverse Marketplace

🛍 Black Friday! Here Is How You Can Prepare 

🎥 Video Bites: All Things DTC!

Tiktok Is Now Testing Its Much-Anticipated In-App Shopping Feature

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Nike Introduces New Metaverse Marketplace

Nike has launched Swoosh, a new metaverse marketplace platform designed to build an "inclusive digital community" for athletes and Nike customers. 👟

The users will be able to communicate with other athletes and customers, get virtual products, and participate in immersive events thanks to the blockchain-powered platform. Nike members will be able to gather virtual footwear and apparel things to wear on the platform in this new environment, which is presently in beta test mode. Users will be able to access real-world products or events in some situations.📲

Nike isn't the only company taking advantage of digital potential. Walmart introduced two new Roblox metaverse experiences in September. Other businesses, like Adidas and Dick's Sporting Goods, have also opened stores, goods, or experiences in the metaverse in the last year.🤳🏻

Metaverse's Market 

The market of Metaverse is expected to expand by USD 60.47 billion in E-Commerce thanks to the increasing popularity of AR technology, according to Technavio. 📈

The growing popularity of AR technology is driving the market. Due to the growing popularity of augmented reality technology, consumers may be entirely satisfied with the product's quality and fit before purchasing it. 👩🏻‍💻

Customers are increasingly interested in virtual purchase experiences. AR technology is being tested by certain well-known furniture and home design retailers.💁🏼‍♀️

Metaverse will provide us with a whole new shopping experience. It will also influence future consumer behavior trends. Companies will be able to provide shoppers with a highly personalized digital experience due to metaverse technologies.🛍

Black Friday! Here Is How You Can Prepare 

Black Friday is nearing. If you haven't already begun planning your strategy, now is the time. As you are aware, the sales market is highly active in the final few days of November. 

Fun Fact: In 2021, US consumers spent around $9.03 billion on Black Friday.

How do you plan a successful Black Friday ecommerce strategy? Continue reading to learn more!

✔️Prepare your website for online sales

This may go without saying, however if you want to sell online, your website must have ecommerce capability.

You must first select an ecommerce platform that suits you before you can engage in Black Friday ecommerce trends. 

Depending on the platform you pick, you may be able to incorporate ecommerce capabilities into an existing website or construct a totally new website. 

 ✔️ Promote your Black Friday deals

Don't keep your secret Black Friday offers to yourself. Inform your audience about your plans so they can get excited! Provide a sneak peek of your deals on your website. You can create a page dedicated to everything Black Friday. 

Send out email newsletters featuring your specials to your subscribers, and search for ideas from successful Black Friday email campaigns. 

If consumers sign up for your emails, you can even include a special offer or link to one on your website. 

Don't forget to spend on digital advertising as well. This investment will assist you in getting your items and Black Friday discounts in front of customers who are most inclined to purchase them.

✔️ Improve website landing pages  

Black Friday landing pages to determine how many merchants construct special pages for holiday promotions. 

The rest used a creative headline or a banner, and ten websites simply sent their BFCM campaign traffic to their homepage with no mention of Black Friday or Cyber Monday. 

This is a great squandered opportunity. Holiday landing pages will not only assist you in generating organic traffic from people looking for specific offers, they will also allow you better match the intent of shoppers who come from your ads, social media, and email communications.

✔️ Provide flash sales 

Many retailers create blanket discounts in the run-up to Black Friday, such as 20% off for the whole promotional period. While this would undoubtedly increase conversions, firms can also use flexible sales strategies such as flash deals. 

Flash sales are periodic discounts or promotions that are only available for a limited time. These are short-term sales, and statistics reveal that flash sales have the ability to enhance conversion rates by 35% since they employ consumer psychology to boost the number of impulse purchases, most importantly urgency and scarcity.

Video Bites: All Things DTC!

Adidas introduces the newest instalment of its Impossible Is Nothing campaign, celebrating how the love of football unites players and supporters all over the world in advance of the FIFA World Cup Qatar 2022TM. 

The Family Reunion, a film that stars celebrities including Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro "Pedri" González López, Serge Gnabry, and Stormzy, serves as the campaign's official launch. 

The world's finest players, along with mega-football enthusiast Stormzy, demonstrate their particular routines and remind viewers why the essence of this tournament is so important in this video, which is rooted in football culture, World Cup nostalgia, and tournament preparations.

Tiktok Is Now Testing Its Much-Anticipated In-App Shopping Feature

The in-app shopping function of TikTok is now starting to roll out in the US market. This week, the business started testing the TikTok Shop function, which enables users to make purchases inside the TikTok app. 

Although TikTok has long been focused on e-commerce, the US has gotten off to a slower start than other continents like Asia. After a relatively difficult start earlier this year, the company is getting ready to introduce live shopping features to the US. The company has previously experimented with a Shopify shopping tab. 

Laura Perez, a spokesman for TikTok, confirmed that the new feature is being tested in the US, but gave no further information.

With access to the new retail service eventually opening up to international sellers, TikTok is asking US firms to participate. 

In order to provide the functionality to consumers for the holiday season, TikTok has also been considering live shopping in the US. Additionally, the platform has been hiring for positions at US-based fulfilment centres that would handle client returns and warehousing.

The e-commerce sector has experienced rapid expansion in recent years and is now fiercely competitive among the top Internet corporations. Future growth in this sector cannot be understated.

Top Reads Of The Week

Nike loses third diversity officer in 2 years

ThredUp lowers outlook amid fresh competition from legacy retailers

Walmart raises full-year outlook as Q3 revenue jumps nearly 9%

Foot Locker deepens Puma partnership to secure more exclusive product

Party City taps new COO to optimize supply chain

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Advertising Specialist - WellMore Holdings

E-commerce Manager - Farmer's Business Network

E-commerce Analyst - Teikametrics

Frontend Developer - Colgate

E-commerce Specialist - Carnival Cruise Line

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.