#139 HTE - “Health Is Wealth” 🩺

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Here is what we have for you today, let’s get right to it!

🩺 Future Of Telehealth 

🤌🏻 Shortcut The Hardest Part Of Building An Influencer Program

🤳🏻 Creating Content Assets for DTC Brands

🎥 Video Bites: Video Bites: Magnolia Bakery; Some Extra Sweet

▶️ ‘Youtube’ Launches ‘Tiktok’ Rival 'Shorts' On TV Globally

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Future Of Telehealth 📞🩺

Over the past ten years, there has been an increase in the number of patients with various cardiological 🫀, neurological 🧠, and chronic illnesses. 🤧

The need for telemedicine services has increased as a result of important individuals at healthcare infrastructure institutions, such as doctors, searching for novel ways to treat patients with various disorders. This has aided market expansion. 🥼

Telemedicine services can be provided in remote settings, and they include advantages such as location convenience and privacy maintenance that may lead to a growth in demand for these services in the future. Cardiology, neurology, dermatology, obstetrics, orthopedics, and emergency care are a few of the medical specialties that use telemedicine services.🏥

The global telehealth market was worth USD 83.5 billion in 2022 and is expected to increase at a compound annual growth rate (CAGR) of 24.0% between 2023 and 2030.📈

Shortcut the hardest part of building an influencer program

The hardest part of an influencer marketing program is getting the first 30 to 50 influencers to promote you. It’s tough going from ground-zero to just at that point where your program is significant enough to coast through towards the stars. 

And that is what Automatic Influencers does for you. They do all the hard work:

1. Coming up with a bulletproof strategy 

2. Creating incentive structures to make sure you’re unit-profitable

3. Outreach, conversations, negotiation

4. Shipping products and onboarding creators

5. Making sure they post

6. Building long-term relationships 

All of this is done for you so you never have to rely on an expensive agency ever again. It’s not just getting the 50 influencers that’s important, you are set up with a sustainable system that will work with < 1 hour of work a day which can be delegated to a VA. 

Only open to 3 more brands this year, you might want to book a qualification call to see if it’s a fit! 

Creating Content Assets for DTC Brands

Developing high-quality content assets has never been more crucial because direct-to-consumer firms interact with their customers directly. Ads, blog posts, videos, and other visual or written items that captivate your target audience and turn them into consumers are instances of content assets.

👉🏻 Visual Media 

You can communicate your idea through a variety of visual assets, such as images, infographics, and videos. 

👉🏻 Written Material 

Blog posts are covered with written content. What you develop will be determined by the themes you've identified. Engaging written material keeps returning visitors to your website seeking help. This enhances engagement, SEO, and the possibility that customers will continue to buy from you. 

👉🏻 Advertisement Content 

In addition to visual and written material, there are various advertising possibilities available on social media and throughout the web. Each one allows you to use various ad sizes and types. 

👉🏻 Image Ads

It is an excellent method to begin with online advertising. These advertisements have a static image as well as some text. 

Native advertising dynamically alters their format to fit the environment in which they appear, blending your ad in with the content your audience is reading.

👉🏻 Video advertising:

It is incredibly popular, and they are much easier to design than you might believe. You don't need large production teams, and you can use apps on your phone to convert static images into GIFs and video advertising.

Video Bites: Magnolia Bakery; Some Extra Sweet 🎂

Magnolia Bakery's journey begins in 1996 on a picturesque, cobblestone nook in the West Village, where Magnolia Bakery initially opened its doors. The delicious aroma of cakes, cookies, pies, and pudding wafted out, enticing everyone to come in. 🧁

Their red velvet cupcakes became renowned, and their banana pudding had people queuing around the block. Magnolia Bakery was popular with both locals and tourists. 🍰

America's favorite baked goods are still made the traditional way at Magnolia Bakery, which has been doing so for more than 25 years: from scratch, in small amounts, and with the best ingredients. Their list contains fan favorites including cakes and cupcakes, as well as world-famous banana pudding and a variety of many other classic baked goods, seasonal delicacies, and more. 🍩

Magnolia's customers from all over the country can now taste its famous banana pudding, cupcakes, and more without having to go all the way to New York—a fact that emphasizes the brand's first-ever countrywide TV campaign titled "The New Yorkers Are Coming". 🍌

‘Youtube’ Launches ‘Tiktok’ Competitor 'Shorts' On TV Globally

YouTube has begun rolling out its TikTok-rival short-form video tool Shorts on TV to its global consumers. 🎥

The redesigned YouTube smart TV app will now provide viewers with an optimized experience for viewing popular vertical videos. ▶️

"Shorts is coming to a TV near you shortly! Viewers will be able to experience these dazzling bursts of the film (60 seconds or fewer) on the big screen at the home beginning today "Late Monday, the corporation issued a statement. 🤳🏻

Users will see an updated version of a "maximal" prototype as the design is carried out. 📹

This experience will be available in the coming weeks on newer TV models (2019 and later) and game consoles. 📺

By clicking directly on the short or by using the Play and Pause buttons on the remote control, you may also utilize the device to start or stop the Shorts movie from playing. ⏸

YouTube Shorts has 30 billion daily views and is rapidly expanding. Short-form vertical videos have been available on TV screens before YouTube. 📀

Top Reads Of The Week

Kohl’s CEO exits to become Levi’s president, future chief executive

Adidas names Puma’s Bjørn Gulden CEO

Gap Inc. to sell Greater China business

Peloton co-founders raise $25M for new custom rug startup

Party City to shrink corporate workforce by 19% as consumers pull back

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Specialist - ECCO Shoes

E-Commerce Product Manager - Alice + Olivia

Senior Manager - Walmart

Senior Specialist - Adecco Staffing

Regional Ecommerce Sales Manager - Matterport

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.