#137 HTE - Vine Vs Tiktok? 🤺

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How to E-commerce is the newsletter that will give you all kinds of insights and knowledge for your DTC brand so you can be always updated. So let’s spend 10 minutes getting better. 🤑

Alright, so let’s get right to it!

This newsletter is going to dive into:

🤺 Vine Vs Tiktok

🥳 Coca-Cola’s marketing plan For 2023

👯‍♀️ How to build a successful brand community

⚙️ Automation on your influencer system with Saral 

🎥 Video Bites: ‘True Classic’

📖 "TikTok Academy": TikTok Launches A Platform For Marketing Education

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Who is Vine? And how does Elon plan to win the social network war?

Vine was one of the first short-form video-based social networks founded in June 2012; Twitter acquired it in October 2012 before its release on January 2013. It was discontinued in April 2019. Click on the image to read more about the advice by Mr. Beast to Elon to win over Tiktok.

Coca-Cola’s marketing plan For 2023 🥳

So, let’s have some Cola.🥂

Following a "substantial" increase in spending in the third quarter, Coca-Cola expects to maintain marketing expenditure for the last three months of 2022 to preserve the long-term health of the business. 📈

Coca-Cola is putting top-line growth first as it navigates the present macroeconomic headwinds and reaffirmed that marketing expenditure is a key driver of that. 💰

The drinks industry behemoth claims that since "significantly stepping up" its consumer-facing marketing spending over the past three months, it has already seen results in brands like Sprite, which is now a $1 billion brand. 💸

In the same quarter, Coca-Cola also reported a 10% increase in net revenues to $11.1 billion and a 4% increase in unit case volume. The company increased its full-year forecast and now projects organic revenue growth of 14–15%. 🤯

As the company gets ready for a difficult 2023, marketing spending will continue to be a priority going into the year's last quarter. 👩🏻‍💼

Apart from this, let’s know some recent facts about ‘Cola’ : 

• Coca-Cola, one of the top producers of plastic in the world, has unveiled a new global objective. By 2030, it is projected that 25% of the whole product line would be sold in reusable and refillable packaging. ♻️

• The official FIFA World Cup 2022 marketing anthem for The Coca-Cola Company and Universal Music Group (UMG) has been revealed, and it is all you could hope for. The song features a fresh, multicultural interpretation of the legendary Queen song "A Kind of Magic," which is accessible on Coke Studio. ⚽️

How To Build A Successful Brand Community

Existing customers of your brand already adore it. It's now time to gather them all and create a place for them. 👯‍♀️👯

There is no one method that works for all instances of building a strong brand community. To help you choose the perfect brand community for you, we'll lead you through a few essential stages.

🌪 Set up your brand

You need to be aware of your brand if you want to create a community around it. This goes above and beyond what your company offers or sells.

Your company's objective, vision, brand voice, and personality are all essential here. 👀

Before forming a community, it is crucial to establish each of these. Because the more you promote your brand's core values, the more you'll draw in the target market you're after. 📢

🌪 Set your brand's objectives and benchmarks

You may use brand communities to spread the word about your company and make decisions that are based on the needs of your customers. But before starting a brand community, you should do a lot of introspection. 🔖

🌪 Decide on a community platform. 

When it comes to building the core of your brand community, you have a variety of possibilities. 🗣

🌪 Engage your brand community on a regular basis

Give your neighbors motivation to continue participating. Answer all inquiries, and post-debate topics, and promote fresh dialogue with your community. 🤳🏻

How brands are adding $100K+ to their topline with this “Automatic Influencers” system.

If you understand the value of having commission-only influencers promoting your brand on social media, then keep reading…

Trying to outsource influencer marketing to tools and agencies does not work out. Why?

1. Agency retainers are too expensive to sustain, especially in this economy. You want to remain as lean as possible. 

2. Usually, influencers ask for payments upfront just to post about you, which tends to be unprofitable. 

3. Tools are fine, but what you really need is guidance and the know-how so you don’t make mistakes that can sabotage your influencer program. 

The team at SARAL has generated 100s of $1000s of dollars in net-new influencer-driven revenue for brands. Take a look here. 

They’re looking to work with 3 to 5 mission-driven brands to scale their influencer programs from the ground up. 

If you like what you’re hearing so far, you might want to book a qualification call. 

Video Bites: True Classic - ‘Look Good. Feel Good’

‘The theory behind True Classic Tees’

An online-only company offers T-shirts and polos. 👕

Their most popular item, the Classic Crewneck T-shirt, weighs 4.3 ounces and is composed of a jersey comprised of 60% combed ring-spun cotton and 40% polyester. They have what the brand refers to as a "athletic" fit and run slim, so if you're in-between sizes, you're advised to size up. 🕺🏻

They can be bought separately, in packs of three or six, or in bulk for discounts. 

Choose any number of T-shirts in any of the five colors offered to design your own bundle. If you'd like, you can also include polos, V-necks, long sleeve shirts, and henley shirts. After that, the company will compute the total price, including shipping. 👚

‘True Classic’ has had exponential growth, growing by 6500% in 2020, profitably increasing from $0 to $150M in revenue, and being valued at $500M. More than 1 million people in the United States shop at the DTC premium menswear brand when they want high-quality and affordably priced fitted tees, crews, v-necks, long-sleeve shirts, and other clothing. The business recently passed the two million order threshold, a sign of its rapid expansion. 🤷🏼‍♂️

Let’s take a step back… 

True Classic is a direct-to-consumer premium menswear brand that was established in 2019 and has its corporate headquarters in Los Angeles. It reimagines practical yet stylish necessities and accessories for the modern man. 👔

The business sells ultra-soft, tailored t-shirts, crewnecks, v-necks, and long sleeves that are specifically made to fit all male body shapes. The goal of True Classic is to encourage men to undertake good deeds while making them feel good about themselves. 🙇🏼‍♂️

"TikTok Academy": TikTok Launches A Platform For Marketing Education

TikTok has introduced a new educational initiative for marketers called "TikTok Academy," which offers free video tutorials on how to utilize the app most effectively for marketing as well as other information to further your grasp of the platform. 📚

Similar to Twitter's "Flight School" and Meta's Blueprint courses, TikTok Academy promises to give marketers essential insights to aid in the optimization of their campaigns while also offering more in-depth notes on usage trends and behavioral shifts that are crucial to comprehend in a TikTok environment. 📑

Users must first sign up for TikTok Academy with a confirmed email address before they may browse the platform's course offerings.🏫

In order for you to fully grasp the scope of what you'll learn in each component, you are initially given an overview plan when you enroll in a course. 🖇

The next step is to watch a series of videos on each component, which is followed by brief knowledge tests. 📝

You receive a token for your improved TikTok knowledge at the conclusion of each module, and badges are given for completing each entire course.

Top Reads Of The Week

Ross opens another 40 stores as footprint tops 2K locations

Amazon Testing a 2-hour "Deliver With Prime" program? by Rick Watson

Abercrombie & Fitch partners with Walgreens, Office Depot for online order pickup

Peloton CEO Barry McCarthy offered $168M for the job

Amazon warns that profits could vanish in Q4

Tiktok is going to eatup the Michelin Guide’s Lunch.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Head of E-Commerce - Decathlon America

Lead E-Commerce Finance - Peapod Digital Labs

Senior Manager - Kellogg Company

Ecommerce Sales Business Analyst - Allegion 

Manager - Advanced Analytics - Walmart

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.