#135 HTE - Excited For The Holiday Season?

Howdy Readers! 👋🏻

How is the week treating you? All set for the holiday season? If not, we are here to help you with some strategies. 🤩

Have a wonderful week ahead. 🎉

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

⚽️ Amazon Prime Added NFL Game To Boost Pre-Christmas E-Commerce

📌 Last Minute Strategies Black Friday and Cyber Monday 

🎄 Christmas E-Commerce marketing strategies to boost season sales

🐶 Tiktok Shop UK Introduces Products For Pets

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Dating Is Expensive 😱

Think twice before dating 😅

According to a September Lendingtree survey, 22% of millennials (aged 26 to 41) and 19% of Gen Zers (aged 18 to 25) have incurred debt as a result of their dating-related expenses. 👩‍❤️‍👨

Overall, survey participants reported that they typically spend $91 on a night out. In comparison to respondents who identified as men, respondents who identified as women said they would spend an average of $104 on a date. 💸

Using credit cards or mobile payment apps can cause people to "tap their way through dating" without realising how fast those costs add up. If you just make the required minimum payments while maintaining relatively large credit limits, it might not be apparent for several months. 💵

Making a concrete budget can be useful for ensuring that your love life isn't having a detrimental impact on your finances. Budget for money you can spend on dating should be set up each month, and money should be deducted from it after each date. 📈

How are you preparing for the sudden demand for UGC paid social ads?

One thing marketers always forget to do is test their UGC ad creatives in advance.

Knowing your winning ad formula already makes it faster to produce + scale the content when you need it most.

But how? Enter Insense - a one-stop-shop creator ads platform.

Click here to download their Creative Testing Guide.

Insense is also offering our readers up to $200 platform credits until Oct 28.

Ready…Set…GO! Book a free strategy call to claim your offer

Amazon Prime Added NFL Game To Boost Pre-Christmas E-Commerce

The NFL, the largest sports league in the United States, has expanded its collaboration with Amazon Prime, giving the streaming service access to an additional live game on "Black Friday," the day following Thanksgiving. The extra game, starting in 2023, expands on the live "Thursday night football" rights package offered by Amazon Prime (secured in an 11-year deal). 🖤

The agreement seems reasonable because it gives Amazon Prime more access to games throughout the holiday season. However, there is a more profound motive at work. In addition, many people consider Black Friday to be the official start of the pre-Christmas shopping season. 🛍 The addition of this fixture will support Amazon's effort to use its sports rights to advance its ecommerce platform, which is a key strategic objective.

Although using their inventory in such a detailed manner is unusual for sports rights holders, it does signal a shift towards more data-driven negotiation strategies. The NFL now has ties with NBC, CBS, Fox, and Amazon during the Thanksgiving season thanks to the deal. Because of its marketing assistance and on-screen investment, Amazon Prime is currently regarded favourably by the NFL and is assisting in revitalising the Thursday night time period. Each week, about 10 million Americans watch live sporting events. ⚽️

Last Minute Strategies ‘Black Friday and Cyber Monday’ 

Let me guess: you've just noticed Black Friday and Cyber Monday (BFCM) are just around the corner and you haven't done much to prepare your store? 🛍

We will walk you through the basic things you can do to prepare your business for the year's biggest sales events. 

• Include a popup on your website : Popups are a quick and easy approach to turn website visitors into customers. Then you may concentrate on turning them into clients. They're useful at any time of year, but they're especially useful during BFCM, when customers are eager to open their wallets. 🌪

• Include a Free Shipping Option on your website: More than one out of every three online buyers want firms to provide free shipping for their online orders. That figure is likely to rise much higher over Black Friday and Cyber Monday. 

• To create urgency, use a countdown timer: Introduce countdown timer just in time for BFCM weekend to help you generate urgency and sales this holiday season. 

Christmas E-Commerce Marketing Strategies To Boost Season Sales

In order to save yourself time, you should if you are unsure about whether you should put in extra effort to get your eCommerce website ready for the holidays. To boost your sales before Christmas, we're going to give you Christmas eCommerce marketing strategies today! 

We're pleased to assist you if you want to start a business like this and offer fantastic features to your consumers.

• Christmas website decoration ideas for your eCommerce site: While it may appear obvious to decorate your eCommerce website for Christmas, not all online store owners typically adhere to crucial holiday marketing advice like this one. 

• Check the traffic capacity of your website:  Holiday season is a time when customers can be impatient. They want to buy something as quickly as they can so they may go on with their lives. It implies that people won't stay on your website for very long if it takes too long to load. About 53% of visitors to mobile websites, according to Marketing Dive, will leave if a page doesn't load in 3 seconds.

• Improve the way you deal with customers: During the holidays, online store customer service may be overworked. Customers can be curious about the goods, the return policy, or how long it takes to arrive. Your customer service needs to be there to satisfy their needs, regardless of the issue or query they had. 

Tiktok Shop UK Introduces Products For Pets

Users will be able to purchase pet care products through TikTok Shop UK's retail partners once the platform's pets category products become live. 

TikTok features a large and expanding pet content section, with the hashtags #DogsOfTikTok and #PetsOfTikTok accumulating billions of views combined. 

As a result, UK consumers will now be able to purchase goods directly from businesses like Mars Petcare, Nestlé Purina, and Lily's Kitchen through TikTok Shop, including pet food, accessories, treats, and vitamins. 

Katylee Bailey, a well-known TikTok creator, will host a live shopping event on October 26 where she will discuss her must-have items and suggestions as part of the introduction of the Pets category.

Pet content plays a significant role in making TikTok the wonderful place it is today. They know the TikTok community enjoys nothing more than sharing their pets with the world.

Their community will now be able to explore and discover new pet content and stock up on vital pet care supplies from prominent brands thanks to the addition of pet care products to TikTok Shop UK. 

Herbal Dog Company, PatchPops Boutique, Lords And Labradors, and other pet-related businesses are also accessible via TikTok Shop.

Top Reads Of The Week

Adidas drops Ye due to "hate speech," losing out on about $250 million in profits this year.

The Children’s Place gets its second CFO in 2 years

Amazon rolls out Venmo payment option

Deflated expectations for Amazon in the post-Jeff Bezos era

Kohl’s announces November holiday sales events

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Ecommerce Data Marketing Manager - Schneider Electric

Sales Manager – Norcross

E-Commerce Specialist - Robert Half 

Operation Strategy Manager - TikTok

E-Commerce Supervisor - Whole Foods Market

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.