#133 HTE - Time To Get Spooky 🎃

October 19, 2022 • Estimated Reading Time: 11 minutes

Welcome back, readers! 

We know weekdays are quite stressful so let us get you relaxed first. Take a deep breath, breathe in and breathe out. 🧘🏻‍♀️

Now, we hope you are feeling better. Let us dive into the "Weekly Newsletter". 

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

📈 Market size of Levi Strauss

🚨 Free Strategy call on UGC - Just for you!

🍭 Everyone, Candy & Gums!

🎃 Spooky Halloween! Nah, The Easy One

🎥 Video Bites: All Things DTC!

🛍 TikTok All Set To Become An E-Commerce Giant: Is that True?

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

A pair of 1880s jeans discovered in a mine shaft just a few years ago went for $76,000 at a sale in northern New Mexico, marking it one of the most expensive pairs ever sold. 

After adding in the buyer's premium, the buyer, a 23-year-old man, had to spend $87,400 for the Levi Strauss jeans. Wait, Whaaat?? 😱 

Well, now it’s 2022 and let’s know the market size of Levi Strauss: 📈

According to American clothing company Levi Strauss, their net revenues for the second quarter (Q2) of 2022 increased by 15% to $1.5 billion as compared to Q2 2021. Furthermore, it showed that all business segments had grown by up to 20% on a constant-currency basis more than they had in Q2 2021. The firm's total revenues increased by 21% on a regular basis and 16% on a reported basis in Asia. 💸

The firm's gross margin was 58.1%, whereas the modified gross margin was 58.2%, unchanged from Q2 2021. The adjusted EBIT margin increased from 9% in Q2 2021 to a Q2 record 9.9%, and the operational margin was 5.2%. Based on the Q2 2022 financial results of Levi Strauss & Co, the net income was $50 million and the adjusted net earnings was $117 million, up from $93 million in Q2 2021. 💰

Textile Fabric Market

The market for textile fabrics was worth USD 993.80 million in 2021, and it is anticipated to grow to USD 1872.41 million by 2029, registering a CAGR of 12.90% over the forecast period of 2022–2029. 💵 Due to its exceptional qualities, cotton represents the most important end-user sector in the relevant market. 

The market report created by the Data Bridge Market Research team will include in-depth expert analysis, import/export analysis, pricing analysis, manufacturing usage analysis, and climate chain scenario in addition to industry insights like market value, growth rate, market segments, geographical coverage, market players, and market scenario.

How are you preparing for the sudden demand for UGC paid social ads?

One thing marketers always forget to do is test their UGC ad creatives in advance.

Knowing your winning ad formula already makes it faster to produce + scale the content when you need it most.

But how? Enter Insense - a one-stop-shop creator ads platform.

Insense is also offering our readers up to $200 platform credits until Oct 28.

Everyone, Candy & Gums!

This Halloween, handing out candy will cost a lot more than usual. 

According to the latest US inflation data, the price of candy and chewing gum increased by a record-breaking 13.1% in September compared to the previous year. This occurs right before Halloween, which is undoubtedly the most significant holiday for candy.

After a drought damaged beet-sugar production in northern states, US prices for refined sugar have increased this year. Inflation has recently affected chocolate as well, in part due to rising costs for chocolate producers. 

Check this out! 

  • In comparison to this time last year, Walmart is charging $2.24 extra for a 160-piece "fun-size" variety pack of M&Ms, Snickers, Twix, Skittles, and Starburst. 

  • A 120-piece variety pack of Hershey's candy bars is available on Amazon for $10.99, which is $2.01 higher than at the same time last year. 

  • A 450-piece variety box of Mars candy bars is available at Sam's Club for $26.98, which is $2.50 more than it was a year ago.

Spooky Halloween! Nah, The Easy One

It's not hard to prepare your business ready for Halloween. Try these suggestions for easy-to-implement Halloween marketing:

🎃 Create a landing page with a Halloween theme: If you run an online business, you can draw in Halloween-loving patrons by having a themed website landing page. 

Make your website more festive by adding animation, photos, and other decorations. You could also include a Halloween-themed splash page with a discount announcement for everyone who joins your email list. Make sure your website is mobile-friendly when you design it so that customers can access your Halloween specials on their smartphones.

🎃 Create spooky social media postings: Utilize your social media platforms to create material with a Halloween theme, and use hashtags to make it easier for buyers to locate you. You may demonstrate how some of your merchandise can be used to create last-minute costumes or to decorate for a party. ‌ 

You can increase brand recognition in your area by joining Halloween-related hashtags and adding your own custom one. Even if you don't sell anything linked to Halloween, social media postings with trivia about the occasion can increase interest in your business and increase brand recognition.

🎃 Themed ads : Before the start of the formal holiday shopping season, Halloween is an ideal time to attract new customers and expose them to your brand. Use Facebook or Google advertisements to boost your company's profile while you're offering fall promotions and spooky discounts. 

Run a series of themed advertisements demonstrating how your products may be used as Halloween presents, parties, and costumes to people in your region.

🎃 Direct mail campaign to promote your business: Even though email campaigns are more widely used now, direct mail is still more likely to be read. To encourage new sales, distribute direct mail with a Halloween theme and a promotional code. 

With this creative direct mail, design firm Fit Creative advertises to potential new clients. When approaching customer leads, use initiative and imagination. You can express your individuality and generate interest in working with you through direct mail.

Video Bites: All Things DTC! 

Jiggle into the Season..! 

This year's holiday season, 🎄 Ocean Spray Cranberries, Inc, the agricultural cooperative managed by more than 700 farmer families, launched the Power Your Holidays campaign, positioning the viral cranberry as the most potent party guest in the house and transforming it from a bland side dish to a vibrant center-stage table star. 

The creative campaign, designed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, begins with a hilarious short utilizing an unique music created by Mack Goudy Jr. of the famed electronic dance group: The Detroit Grand Pubahs. 🎉

The "Power Your Holidays" marketing spot depicts an all-too-familiar scene: a tense, bored family 👨‍👩‍👧‍👦 crammed into a formal dining room 🍽  for a holiday dinner. The father enters the room from the kitchen, putting the main attraction in the center of the table: three wiggly, jiggling logs of Ocean Spray Jellied Cranberry Sauce. The family is captivated as the jellies move. They all start to mimic the jelly, squirming and jiggling just like it. Soon, the entire table erupts, and what was once a dull dinner becomes a full-fledged party. 🍾

TikTok All Set To Become An E-Commerce Giant: Is that True?

With plans to run its warehouses in the United States, TikTok seems to be expanding its venture into e-commerce. These are the kinds of packaging and shipping facilities more generally linked with Amazon or Walmart than with the social media company known for its short videos. 

TikTok has posted a series of job advertisements on LinkedIn to find candidates to assist it to expand its "Fulfillment by TikTok Shop" in the United States to accept app sellers. 

The postings state that TikTok intends to give sellers alternatives for warehousing, delivery, and item returns. Regarding TikTok's E-Commerce intentions in the United States, a business representative refused to comment.

Officials at TikTok are presumably trying to diversify the firm's revenue streams beyond advertising, which is currently dominated in the United States by Alphabet Inc., which operates YouTube and Google, and Meta. 

Top Reads Of The Week

Nordstrom is looking for a new finance chief at a difficult time.

Walmart has released a beta version of its content creator platform.

Shein enters the resale market.

S&P downgrades Michaels as the pandemic craft surge wane

Caraway signs agreement to sell at 350 Target stores.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Manager - Buildout

Ecommerce Manager - Starface World 

Business Operations E-Commerce - Walmart

Shopify eCommerce Manager -  Jarvis Cole

Ecommerce Sales Manager  -  Matterport

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.