#132 HTE - All Set For The Weekend?

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Have a wonderful weekend. 🎉

'Burnt Hair': Elon Musk Sells $2 Million Worth Of His New Perfume

Elon Musk, CEO of Tesla and SpaceX, claimed that his most recent business endeavor, a new perfume bearing his name called "Burnt Hair," was essentially inevitable. 😅

Billionaire Elon Musk revealed his most recent investment in the perfume business on Tuesday. He said that within six hours, 10,000 bottles of his branded fragrance had been sold. According to the corporation, the product quickly generated $1 million for $100 per bottle. Musk later disclosed late on Wednesday that a total of 20,000 units had been sold for $2 million. 💸

Musk has developed a history of converting sarcastic items into profitable stuff, frequently through his firm The Boring Company. He altered the headline of his Twitter bio to "perfume salesperson" and branded this scent to smell like "repugnant desire." 🕊

Perhaps Elon Musk will eventually acquire Twitter: Twitter claims it will sell for $54.20 per share.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

👀 Meta Tries To Speed Up The Metaverse, But There Is No Guarantee Of Success

🤳🏻 Netflix’s ‘Basic With Ads’: Everything You Need To Know

🥇 Jeni’s Splendid Ice Cream

👗 Snapchat Now Allows Users To Virtually Try On, Purchase Halloween Costumes

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Meta Tries To Speed Up The Metaverse, But There Is No Guarantee Of Success

The social media behemoth, which changed its name from Facebook to Meta a year ago, is working to integrate the metaverse into daily life by introducing new features and launching new virtual reality technology. 📱

The most significant news from this week's Meta Connect event, the company's giant's annual virtual reality conference, was the release of the much-anticipated Meta Quest Pro VR headgear, aimed at professionals in creative industries.

However, there were also legs. Hmmm, yes. 'LEGS IT IS', i.e., facial expressions and legs for user characters in Meta's virtual world, Horizon World. 🦵🏻

Is this what the future holds? 

Well, Meta says 'yes'. 

The Much Awaited Quest Pro

The $1,500 Quest Pro headset, intended for architects, engineers, and designers, among others, is a minor step in that direction, with additional capabilities designed to increase users' experience of truly being in the company of others. 

The business announced a collaboration with Microsoft, Adobe, Accenture, and others to use Quest Pro to connect popular work tools with virtual worlds. 

Quest Pro's technological breakthroughs are expected to eventually be integrated into lower-priced headsets aimed at typical users. 

Companies are investing billions of dollars on metaverse building pieces, with Meta leading the race, according to VRDirect managing director Rolf Illenberger. 

Microsoft, Sony, and HTC are among the companies involved, while Apple is reported to be working on its virtual reality gear.

Meta's high-stakes excursion to the metaverse cannot yet be labeled a failure. The Quest 2 has become the most popular VR headset on the market, with over 21 million Oculus VR software downloads and over 300,000 active monthly users. 

These user figures for the metaverse might increase as technology advances, but there's a chance that even if the metaverse takes off as quickly as Zuck anticipates, Meta may not be able to take advantage of it in time.

Netflix’s ‘Basic With Ads’: Everything You Need To Know

Netflix has introduced "Basic with Ads," a new, lower-cost membership package that will include advertisements for the first time since the company's inception as a streaming service in 2007. In November, Basic with Ads will be made available in 12 nations, including the US. 🎦

What is the purpose of this? 

Netflix thinks a more affordable tier will help them draw in more customers. In April, the streaming service experienced its first quarterly decrease in members in more than ten years. Almost immediately, officials at Netflix revealed plans to add advertisements. In July, Netflix announced a loss of almost 1 million customers during the second quarter. Over the past year, the company's market worth has decreased by 65%. 🍿

🎬 It will cost $7 per month, which is less than half of Netflix's usual $15.50 package and $3 less than its most basic.  

🎬 For around four to five minutes every hour, advertisements will air before and during programs and films. Old movies on Netflix will have commercial breaks during the movie, while new movies on the site will only have "pre-roll" advertising that plays before the movie.

🎬 Because it hasn't reached agreements with all content owners, Netflix claims that "a limited number" of series and movies won't be available through the ad service. Availability will vary by nation, although it is predicted that 5 to 10% of Netflix's library would not be available through the ad service. 

🎬 Users won't be able to download movies and television series as they can with other Netflix services.

The launch of the ads is also intended to assist Netflix in resolving an issue it previously denied existed: individuals "sharing" Netflix passwords and accessing them for free. 👀

When Netflix was experiencing rapid expansion, it more or less promoted password sharing. However, the company now claims that 100 million households worldwide are already using Netflix for free, and it wants to turn some of them into paying subscribers.  📲

It's not hard to imagine Netflix referring password sharers to the ad version shortly. Netflix is currently testing in some countries where it encourages password sharers to sign up as paying members with a discount. 🎞

Jeni’s Splendid Ice Cream

Jeni’s Splendid Ice Cream is a creatively driven, amicable firm to improve ice cream and unite people. 🍨

They construct their ice creams entirely from scratch using a special formula that their creator, Jeni Britton, has been honing and perfecting for more than 20 years. Their ice creams feature a distinct buttercream substance and silky texture, as well as a flavorful and pristine finish. They're here to innovate and create new standards for ice cream classics. You can only discover tastes like those at Jeni's, which are inspired by their passions for art, history, pop culture, and more. 🍦

Here Is What They Do

🍦 They create unique, decadent ice creams that are impossible to get anywhere. 

🍦 Their flavors have an unbelievably smooth, buttercream-like mouthfeel because they are made entirely from scratch. 

🍦 Everywhere they go, they create a sense of community, from the way they produce their ice cream to the scoop shops around the country.

Snapchat Now Allows Users To Virtually Try On And Purchase Halloween Costumes

Happy Halloween! 🎃

Snapchat is introducing a new feature that allows users to virtually try on dresses before purchasing the same item by clicking on a link. It will make Halloween more thrilling and eerie. 👻

People eagerly await the release of a new Halloween feature since the event has gotten more thrilling. 👘

Snapchat's new augmented reality feature allows users to try on clothing depending on their moods and preferences. You may buy a dress once you've chosen it.  🥋

To try on the AR clothing, open the app and perform a Snapchat body scan. After trying on the dress, you may purchase it by clicking the link below the scanned body image. 👚

Snapchat users may put on clothes and share them with friends and family, according to the company. 🧥

Snapchat now adds AR shopping to the Disguise profile to make purchasing the costume easier. Snapchat's collaboration with Disguise Costumes was beneficial. Snapchatters may look for movie or television character costumes or choose a Disguise Costume. 🕹

Snapchat has been testing the capability for some time to create more complex software. 🤷🏻‍♀️

Many people have been astonished by augmented reality as a result of Halloween's trendsetting reels and best costumes. 

This feature allows anybody, not only influencers, to purchase a costume. This will enable more people to shop. 🛍

Brand Deals Of The Week

Enjoy 25% off! And buy this amazing OtterSpot Wireless Charging System.

Grab this amazing deal on Wine Cooler at an unbelievable price from Samsung.  

Sale on Nike Activewear with up to 39% off. 

This winter season blow-dry your hair like a salon with a T3 Aireluxe hair dryer.  

Take care of your lips with Fenty Beauty Lip Care Set, a limited-time offer. 

Top Reads Of The Week

Amazon's fall sales event is projected to have fallen short of Prime Day – despite raking in billions of dollars.

Levi's notices an increase in supplier infractions and attributes it to wage payment issues.

Rue21 has a deal to help boost money before the holidays.

Nordstrom promotes events and services in advance of the holidays.

Shein intends to reduce emissions by 25% by 2030.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Digital Analyst - Disney Parks, Experiences, and Products

Assistant Merchandiser - 24 Seven Talent

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.