#131 HTE - Do You Smell That? 👃🏻

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Sale, Sale and Sale! 🚨

One of the major occasions in a marketer's content calendar is Christmas. It's one of the year's few truly exceptional opportunities for brands to boost sales and publicity. 🎁

But in an attempt to benefit, you must plan your marketing activities far in advance. 🧑🏻‍🎄

Influencer marketing, in addition to Christmas email marketing, may be a very successful tactic over the festive season. When you work with the proper influencer, you can increase your exposure and expose more people to your brand, as well as your special holiday offers and promotions. 🎄

Holiday Season Sale! 🛍

Analysts predict that this Holiday season, customers will undoubtedly receive discounts, but the question of how much they will be able to spend is still up in the air. 💸

According to Deloitte, overall holiday sales from November through January could increase 4% to 6%, down from 15.1% last year, to $1.45 to $1.47 trillion. This season, e-commerce sales will increase by 12.8% to 14.3% from last year to between $260 billion and $264 billion, according to the report. 📈

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🛍 BeReal Has 53 Million Installations, Yet Just 9% Of Users Use It Everyday

💡 Holiday Marketing Campaigns: Tips & Ideas

🎥 Video Bites: All Things DTC!

🤷🏻‍♀️Tiktok Predicts That ‘Shoppertainment' In APAC Will Be Worth $1 Trillion By 2025

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

BeReal Has 53 Million Installations, Yet Just 9% Of Users Use It Everyday

The Gen Z social networking app BeReal promotes daily photo taking as a way to become a daily habit. However, according to recent estimates from a third-party app analytics firm, just a small number of the app's customers are actually doing this at this time. 📲

BeReal, as per analysis from Sensor Tower, is showing tremendous significance in several measures. For instance, its monthly active users have increased by 2,254% since January 2022 and it has surpassed 53 million global installations across the App Store and Google Play. However, as of the third quarter of this year, just 9% of its active Android installations were opening the app daily. 🏃🏻‍♂️

According to Sensor Tower, BeReal is still underperforming established social media companies in this area. Now  9% of BeReal's active downloads on Android are launching it on a daily basis. 🤳🏻

This places it well behind Instagram and TikTok. Instagram leads in this area, with 39% of active installations opening the app every day, followed by TikTok, which has 29%. Facebook, Snapchat, YouTube, and Twitter come in at 27%, 26%, 20%, and 18%, respectively. 📈

BeReal might improve on this figure because it has been steadily increasing its active users each month. Sensor Tower declined to give an actual figure for their active monthly user estimates when reached for comment. 👀

Holiday Marketing Campaigns: Tips & Ideas

The good news 🗞 about Christmas marketing initiatives is that you don't always have to create the wheel. Shoppers relearn their love of the conventional around this time of year. When making social media holiday calendars for the impending holidays, you may take use of this. 🎉

Here are some helpful ideas and campaign ideas to aid you in your preparations. 🎅🏻

🌲 Concentrate on specific product products: During this time of year (beginning in October/November), your company should concentrate on giving products. If your business does not sell products, you should focus your efforts on taking advantage of Black Friday sales. 🛍

🌲 Identify your audience: Develop a clear understanding of your target audience by identifying and segmenting them. Find out what channels they like to use; do they prefer to use a desktop or a mobile device to get information? Making wise marketing decisions for holiday promotions is facilitated by these insights. 

🌲 Analyze the most recent Christmas advertising campaign: You may better understand the behavior of your target audience by reviewing the results of prior holiday campaigns. You may discover more about historical patterns and how they affected the expansion of your company. To set goals for a more effective holiday marketing campaign, gather all the information possible.

🌲 As a marketing strategy, collaborate with your influencers: For many firms, collaborating with influencers is the best Christmas marketing plan. Over half of marketing budgets at 17% of businesses are allocated to influencers. 

Influencers frequently post on their social media channels about the impending holiday shopping events, which creates excitement around your company.

🌲 In order to raise the average order value, offer holiday combos: For Christmas sales, product combos are a splendid idea. Customers love them since they offer more value than single products, which makes them highly popular. They are also provided at a lower cost. 

Of course, every buyer searches for it. You'll boost your average order value and enhance your sales by providing bundled products at a discount. It is essential, especially for organizations engaged in e-commerce.

Video Bites: All Things DTC! 

Burger King is introducing a new brand strategy and campaign that bases the company on its original "Have it Your Way" message while celebrating guests' individuality and everyday victories. 

"You Rule" is a pun on the QSR chain's mascot and renowned paper crowns, implying that Burger King customers are royalty. It was developed in collaboration with OKRP, the chain's new creative agency of record in the United States. 

Burger King has worked hard in recent years to increase its sales and appeal to youthful consumers. It recently restructured its agency roster and debuted glitzy campaigns connected to popular flashpoints like bitcoin and gaming.

Tiktok Predicts That ‘Shoppertainment' In APAC Will Be Worth $1 Trillion By 2025

According to the newest report titled "Future of Commerce" by mobile video platform TikTok, "Shoppertainment" (shopping and entertainment) could attain a market value of over $1 trillion by 2025, with the clothing, beauty, food & beverage, and electronics sectors contributing more than half, or 55%. 

The survey, which was conducted in collaboration with management consulting services firm Boston Consulting Group, also discovered that today's buyers are searching for brand connection, which may explain why 90% of digital commercials are usually disregarded.

According to the report, 73% of TikTok users feel stronger relationships with companies on TikTok than they do on other sites and applications. Furthermore, 87% of TikTok users claim video content affected their recent purchases.

Brands may revive purchase enthusiasm by prioritizing entertainment. TikTok can help businesses and advertisers contact and engage people since the platform provides integrated solutions designed for entertainment and authentic interactions, resulting in meaningful commerce outcomes.

Top Reads Of The Week

FedEx Ground will reduce peak season volume projections. 

Adobe predicts that online Christmas shopping will exceed $210 billion this year. 

Parachute introduces a new collection of living room furniture

Black Friday sales at Target begin early

Walmart is cutting off 1,500 employees at its Atlanta-area fulfillment center.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Data Analyst - Salvatore Ferragamo

Digital Marketing and Ecommerce Manager - Michael Page

Brand Manager, E-Commerce - The HEINEKEN Company

Director of Professional Services - fabric

Marketing Specialist - Harvey Performance Company

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.