#129 The Least boring Weekly Newsletter

October 05, 2022 • Estimated Reading Time: 10 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

We're back with a new podcast! 🎉 

Nice Commerce, a cutting-edge fulfillment solutions platform that enables customers to fill orders as inexpensively as possible while offering the finest customer experience currently feasible on the market. 

Gray Anderson, the founder of Nice Commerce, gave us the chance to ask him a few questions about  'What it is really like to work in a warehouse.' 🎤

Murder Your Thirst: Liquid Death Valued At $700 Million

It's essential to drink sufficient water every day for good health.💧 Haven't you heard this from almost everyone? Of course! So, why avoid it? Let's drink in style and “ murder your thirst”.  

Let's hydrate!🚰 This 3-year-old canned water start-up is creating a buzz. Why so? While most firms sell water in plastic containers, Liquid Death stands out with its unique idea of introducing water in cans. Now, why are we talking about it? This is why, after the recent round of investment, Liquid Death water is valued at $700 million. 💵

You heard it right, so let's know more... 🤩

Science Ventures was the primary shareholder in the $70 million deal, and Live Nation Entertainment Inc, Swedish House Mafia, and comedian Whitney Cummings also invested. 🤑

The beverage company in Santa Monica, California, which began operations in 2019, is now on course to generate $130 million in revenue this year, rising from $45 million in 2021. It supplies water in beer-style cans and markets them in retail establishments, and online. 💸

What Else Do They Sell? 🤷🏻‍♀️

Liquid Death, which already sells flavored drinks as well, recognized an opportunity to market non-alcoholic drinks that appear more attractive and are better for the environment than a standard plastic water bottle. 

Know The Market 📈

In 2021, the market for bottled water was estimated to be worth USD 283.01 billion, and from 2022 to 2030, it is anticipated to rise at a 6.7% CAGR. The need for clean and sanitary packaged solutions is rising as awareness of numerous health issues, such as gastrointestinal disorders brought on by drinking polluted water, grows. Drinking water shortages in some areas further raise the need for clean drinking water, which drives up product sales and boosts market expansion.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

👟 Nike Wants To Clear Dated Items As Inventory Expenses Grow

👀 Tips For Holiday Marketing Campaigns And Customer Satisfaction

🌪implement The Lowest-Cost Ecommerce Shipping Service 

📲 Tiktok Implies To Provide Live Shopping In The Us

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!👇

Nike Wants To Clear Dated Items As Inventory Expenses Grow

The Christmas purchases that were ordered ahead of time are arriving early, even though the items for the spring, summer, and fall seasons came late this past quarter. As an outcome, an influx of inventory covering multiple seasons arrives all at once. 🎅🏻

Nike's current flow of product deliveries contrasts sharply with the retailer's struggles to maintain inventory levels in the past two years owing to shipping delays and manufacturing shutdowns. 🏪

Inventory levels at retailers certainly rose in the first quarter, and the business anticipates stock levels to increase throughout the year. 

To overcome inventory fluctuations and long transportation periods, several big sports retailers in the United States 🇺🇸 have followed similar techniques as Nike. Adidas began buying items ahead of time to satisfy demand and avoid transit delays.

​​Inventory levels in North America increased 65% in Q1 over the same period last year, when manufacturing closures in Vietnam and Indonesia delayed production due to an increase in in-transit inventory. 📉

Although the store bought holiday merchandise in advance to minimize shipping delays, Nike was overrun with inventory this quarter due to newly improved transit speeds.

Tips For Holiday Marketing Campaigns And Customer Satisfaction

The holiday season is the peak period of the year for many e-commerce companies. 🎊

Black Friday and Cyber Monday mark the official start of the holiday shopping season, which continues through several December holidays, notably Christmas. It's also never too early to begin preparations. 🎄

Making a perfect Christmas strategy might be especially challenging. However, don't worry! We'll help you. 🎉

🎁 Evaluate past data to see where you excelled and where you may need some improvement. You may prevent repeating the same mistakes by reviewing your prior strategy and campaigns. 📢

🎁 Work smarter when developing a holiday advertising strategy. Find chances for resource syndication that provides your consumers with a more seamless experience.

🎁 Find holiday marketing tactics that are appropriate for your target market. Consider stepping up your social commerce attempts to post special deals or holiday promotions if you have Gen Z or Millennials. 👩🏻‍🦰

🎁 Make your strategy more content-driven. Consumers are more acquainted than ever with Christmas campaigns because of the increase of internet purchasing. 🧑🏻‍🎄

🎁 The majority of Gen-Z buyers are impacted by a brand's social media presence. Although influencer marketing's success varies by industry, many businesses employ it over the holidays. 📱

Sustainability: Implement The Low Cost E-Commerce Shipping Service

Online purchasing and e-commerce have increased dramatically in recent times. However, rising online purchasing generates more waste. 🗑

We understand the significance of sustainability and environmentally responsible shipping, so let's get started. ♻️

Here Is How You Can Practice Eco-Friendly Shipping ⤵️

📦 Use environmentally friendly materials such as biodegradable and recyclable items.

📦 Repurpose transportation materials to save money and reduce your carbon impact by preventing the use of new materials.

📦 Reduce the size of your packaging; less packing implies less waste produced. 

📦 Ship in bulk to decrease emission rates. 

Why You Should Choose Eco-Friendly Shipping: Know The Advantages

🌱 Eco-friendly shipment packaging is often formed of raw materials and therefore is lightweight, therefore you could expect to save cost on shipping. Using sustainable shipping solutions will also save you cost.

🌱 Reduce your carbon footprint; you may reduce your environmental effect by opting to use more eco-friendly delivery methods. Our earth benefits greatly from whatever efforts you make to lessen your carbon footprint.

🌱 By choosing to be environmentally conscientious, your company shows that you are reliable and committed to right conduct. It demonstrates that your brand has interests beyond your personal self-interest.

🌱 Customers like to purchase from trusted brands. They trust brands that care about societal concerns like environmental conservation. Let your customers know how and why your business chose to use more environmentally friendly delivery techniques. Customers are looking for authenticity.

Tiktok Implies To Provide Live Shopping In The Us

In order to outsource the management for these services, TikTok is searching for partners to help it launch its live shopping service in the United States. 

To support TikTok's live shopping functionality, the short video app has been in discussions with California-based TalkShopLive. Creators and companies will be able to sell products through videos on the site thanks to this technology. 

TalkShopLive charges vendors a 10% fee for its services, and TikTok will probably pay that price during the project's first stage.  

Last year, TikTok partnered with Shopify to provide e-commerce functionality, allowing company accounts to link their catalogs to a specific tab on their profiles. 

Moreover, the business provided companies with tools to plan, execute, and track ad campaigns on the platform. In June, TikTok also began testing a special Shop feed to emphasize the products offered by the app's retailers.

Top Reads Of The Week

With the REI deal, Allbirds wholesale roster expands once again.

Caraway, a DTC cookware company, raises $35 million.

Amazon's discounted subscription is rebranded as Amazon Access hub.

Walmart GoLocal has surpassed 5,000 delivery sites, exceeding corporate expectations

Bed Bath & Beyond will integrate brands into an improved mobile app.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Retail Staff - GameStop

Retail Sales Associate- Bed Bath and Beyond

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.