#128 The Least boring Weekend Newsletter

October 01, 2022 • Estimated Reading Time: 11 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Umm, Meta's new AI can convert text prompts to videos, OMG! 😱 

Did we just see a dog flying through the air while wearing a superhero costume and red cape? 😳 That’s right. 

Meta's introduction of Make-A-Video, which has yet to be made available to the public, will almost certainly inspire other AI labs to produce their respective versions. 

Learn about the breakthrough here 👇

Make one-of-a-kind videos by bringing your imagination to life. 💭😎

Meta AI is dedicated to the development of conscientious AI and the safe application of this cutting-edge video tech. 🤟🏻

So, What Make-A-Video can actually do? 🤷🏻‍♀️

Ok, let’s just go straight to the point... As we already know, with tools that enable quick and simple content creation, generating AI research is advancing creative output. Make-A-Video can bring innovation to reality and produce one-of-a-kind videos with vivid colors, characters, and settings with just very few words or text lines. In addition, the system can take current videos and generate new ones that are similar to them. 😯 

Isn’t that interesting? 🤯 But there are some challenges too. These models require a significant amount of computational power, to start. 💻 

A single short video takes hundreds of photos, making them considerably more computationally intensive than massive text-to-image AI models that train on millions of images. 📷

Therefore, for the foreseeable future, only very large IT businesses will be able to afford to construct these systems. Because there aren't many huge data sets containing high-quality videos and text, they're also more challenging to train. 👀

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🤷🏻‍♀️ Is It Important For DTC Brands To Join Metaverse? 

🙅🏼‍♀️ Avoid These SEO Strategy Mistakes 

🥇 Brand Of The Week -  By Humankind

🚨 Impact Of Expanding AR Use On Snap's E-Commerce Approach

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Is It Important For DTC Brands To Join The Metaverse? 

The response to the question of whether or not DTC brands should join the metaverse is inherently dependent on a number of external circumstances. There are several things to think about before DTC companies enter the metaverse in terms of awareness. 

Let’s talk about… ‘Metaverse’ 🤩

As companies use technology to engage with consumers, the retail experience is evolving more than ever before. This shift makes shopping more interesting, enjoyable, and informative, and it puts the focus on how we purchase. 🛍

There appears to be brand engagement in the metaverse every day. So, Samsung has designed an immersive environment where users may play ⛹🏻, dance 💃🏻, explore, create, and interact with others in the metaverse. 📱

So, talking about technology, for instance, IKEA created the IKEA Kreative app to make it easier for you to visualize furniture in your home 🏠. The software removes all of your furniture 🪑 once you snap a few images so you may create your own space and bring IKEA 3D items into your house via mixed reality (MR). 🕹

Facts… 👩🏻‍🏭

Considering that most customers have no idea what the metaverse is or how to access it. If your consumers aren't in the 18-34 age category of usual buyers, this is a key factor to consider. 🛒 

The metaverse will be as commonplace as a website and social media accounts. Even now, merely existing in the metaverse does not attract customers. You'll want to activate uniquely and noticeably. 🤳🏻

The possibilities are limitless but bear in mind that your target audience is likely to be small, so beginning with a metaverse is a great way for the company and its consumers to engage in the virtual world. 🌏

The potential of this emerging field of user engagement and marketing has been recognized by brands. 📈

In an effort to stand out from the competition and attract attention with the next big thing, firms are now in a fantastic position to design distinctive customer experiences thanks to the confluence of technology, cryptocurrency, bitcoin, NFTs, and AR/VR.

Avoid These SEO Strategy Mistakes 

About 53% of all shoppers in the United States use a search engine like Google to research a product before purchasing it. 📢

So, if you do not include SEO in your digital marketing approach, you may be losing a major opportunity. 👎🏻

SEO is more critical than ever before for DTC e-commerce firms in 2022. 🙌🏻

👉🏻 Over-Optimizing Website 

Over-optimization is a problem that Google's algorithm detects and might cause your website to rank lower in search results. Over-optimization is caused by more than simply relevant keywords in the content. 

You may over-optimize a page by employing the same keywords in your meta description and connecting to it with the same match keyword.

👉🏻 Making content selections without a clear plan 

You probably have a good understanding of what your potential clients want. Whatever you sell, you name it, you are aware that there is an endless supply of information to offer about it that genuinely improves the lives of your readers. 

The stuff you instantly believe will resonate with your audience may not always be the best. If you don't develop material based on a plan, you could pass over other excellent ideas.

To begin with, you might start with your initial topical intuition and then confirm them. Next, choose broad categories for material that consumers would like to consume depending on what you understand of your brand.

👉🏻 Large uncompressed images  

You must compress images before publishing them to your website to ensure that they take up the least amount of space. If your page takes too long to load, visitors will leave. Additionally, Google has issued a warning and has made it a ranking factor. This makes it one of the typical SEO errors to prevent.

People frequently make SEO blunders since the procedure has so many nuanced subtleties. Because you may adjust them and optimize your pages based on current and planned outcomes, the game has a lot of appeals. As long as your page keeps gaining visitors and strengthening its organic rankings, you're on the right route.

Brand Of The Week -  By Humankind

By Humankind is a firm started in 2017 that creates cruelty-free, sustainable personal items. The firm founded in New York, the US distributes bundles of toothpaste 🦷, deodorants, floss, and toothbrushes 🪥 to customers every month. Recyclable materials are also used in packaging and containers. ♻️

By Humankind's sales have increased as a result of its millennial-friendly DTC marketing strategy. The business contemplated selling its items via actual retail stores at first. Meanwhile, their website accounts for 95% of their sales.🍃

Their products are intended to lower single-use plastic impact by 90% or more. Currently, all of their products are created using natural components. Usually, they favor plant-based components. 🌱

Impact Of Expanding AR Use On Snap's E-Commerce Approach

Snapchat has been evolving to match the Gen-Z requirements everyday 🌪. While Snapchat's trademark ephemerality has persisted, it is abundantly clear that it's more lasting impact on the development of online connectivity will most certainly be in the field of augmented reality. 📈

Every day, Snapchat receives more than 6 billion plays of its AR Lens. Since going mainstream, augmented reality has developed into a potent tool for connecting consumers with companies. 🧐

Brands have used augmented reality to provide consumers with new ways to interact with information, new ways to view the world, and ultimately new ways to shop. ☝🏻

According to a recent Snap study, by 2025, approximately 75% of the world's population and nearly everyone who uses social applications will regularly utilize augmented reality (AR). 🤳🏻

Snap's aim to offer customers new, more meaningful buying experiences will be heavily reliant on augmented reality. 

According to the Snap survey, roughly 57% of American consumers view augmented reality (AR) as primarily being used for fun, compared to 90% of American brands. This finding highlights the widening gap between how AR is being used by brands and what consumers want from the technology. 👩🏻‍💻

According to the Snap research, interacting with items that offer an AR experience increases conversion rates by 94%, and 81% of consumers report feeling more confident about their purchases as a result of adopting AR.

Snap is one of the social media businesses that has tried to expand its commerce features in order to assist advertisers to bring customers closer to making a purchase.

Brand Deals Of The Week

🧳 Planning to travel? Then grab this Migrate Travel Duffel by Eagle Creek.

👕 Buy yourself Adidas’s French Terry Hoodie and avail exclusive offers.

📱 Samsung Galaxy S22 Ultra is now running on offer, go get yours. 

👟Comfy shoes with sustainable materials, here is Nike Air Max 90 SE for women. 

🛋 Buy a new Pink Velvet Upholstered Chaise Lounge Chair by Homary. 

Top Reads Of The Week

DTC business unit launched by Pernod Ricard focuses on super-premium products. 

Amazon, one billion dollars hikes in wage for its frontline workers.

3D sneaker tool, Google introduces its new shopping features. 

Amazon’s robots are close enough to replace human hands for picking up items. 

Collaboration of IKEA with Tesco, to scale its ‘Collect Near You’ offerings.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Brand Ambassador - Ralph Lauren

Retail Cashier - Bed Bath & Beyond

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.