#127 The Least boring Weekly Newsletter

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Well, aren't we all in love with beauty and personal care? 😍 That proves it all! The E-Pharmacy health and wellness market to witness huge growth by 2027. 📈

The US Skincare Market is expanding as a result of a rise in demand for face creams, sunscreens, and body lotions in the country. 🇺🇸

Did you know? 🧐

👉🏻In 2022, revenue in the Skin Care industry is expected to be US$19.42 billion. The market is predicted to expand by 4.96% each year (CAGR 2022-2026). 

👉🏻In worldwide comparison, the United States generates the largest revenue (US$19,420.00m in 2022). 

👉🏻In 2022, per-person revenues of US$57.99 are earned in proportion to overall population data. 

👉🏻Non-Luxury items will account for 72% of Skin Care category sales by 2022.

Let's know the key factor for the growth: 🔑

People in the US are becoming more interested in personalized skin care products. The idea of creams, serums, and moisturizers with natural components is anticipated to have substantial demand throughout the projected period due to rising consumer interest in natural beauty products. 📊

Given that they have fewer or no negative effects, these products are seen to be more effective and ought to be used more frequently by customers. Face moisturizers and lotions are getting more and more well-liked all around the world. 🧴

The top brands that are playing major roles in the US Market are Estee Lauder Companies,  Johnson & Johnson, L’Oreal, Procter & Gamble, Coty, Revlon, and Clinique. 🙌🏻

Further, it is anticipated that the rising popularity of night skin repair creams, sun care products, revitalizing scents, hair colors, and other items would increase demand for high-end personal care and beauty products.🤷🏻‍♀️

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🛍 Amazon Announced The Second Prime Day Event

🙌🏻TikTok E-commerce Strategy

🎥 Video Bites: All Things DTC!

📽 Guide to YouTube Marketing

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

A Creator-Centered Growth System That Creates Superstar Brands

Why DTC brands are moving from incumbents and agencies to using this tool that gives you the “unfair edge” for influencer marketing 

All smart business owners know that the key to truly being successful is relationships. It’s WHO you know that matters 🗝

It’s the same with influencers. The honest reality about working with agencies and marketplace tools is that they own your relationships. If you stop working with them, you lose an important growth channel. That’s not how it should be. 

Which is why all the smart brands are moving towards using SARAL to own and manage their creator-driven growth channel in-house, without spending hours on it each day. 

Their “assistant” like app makes it brain-dead simple for you to start and scale an influencer program. Imagine 100 influencers promoting your brand each week. But don’t take our word for it. Here’s what their users say:

“Saral is awesome so far! Made my life so much more efficient.” - Siva, DTC founder

“I really like how SARAL will allow us to do any kind of campaign we want” - Sophia, Founder

Best case? You try it for free and use it to scale your influencer program. 

Worst case? You try it for free, lose nothing, and get a couple of influencers to promote your brand. 

Try it today to get into their early-access 30% off discount 🔥

Amazon Announced The Second Prime Day Event

Get ready for the second prime day event! 🛒

Amazon said it would hold a second Prime Day event in 2022. The "Prime Early Access Sale" will occur from October 11 to October 12. 🌪

The Prime Early Access Sale, like Prime Day, is only available to Amazon Prime members. 🤭 However, as long as you register before the event ends on October 12, you will be allowed to participate. It's one of the numerous perks that Prime members receive, and it can save members sufficient money to pay off their whole subscription all at once. 🤗

It would be best to look into the Prime Early Access Offer in October, whether you took advantage of Prime Day this summer or completely missed the sale. The ideal time to buy gifts for everyone on your Christmas shopping list is during this sale. 🎁 Also, if you're hosting throughout the holiday season, reap the benefits of the Amazon Prime Early Access Sale to save money. 💵

Early risers will undoubtedly want to visit Amazon.com as soon as they get out of bed because the offers typically go live at 6 a.m. EST. If you like to stay up late, schedule a wake-up call on October 11 to view and browse the deals as soon as they become available. ⏱

Whether or not you have Amazon Prime, many Prime Day discounts will be accessible to all customers. 🏷 However, like with past Prime Day sales, Prime members will probably get access to exclusive offers and discounts. Expect exclusive savings for Prime members on Amazon products. 📢

Use the Amazon app to create deal notifications if you want to be the first to learn when things you're interested in are going on sale. Prime members can sign up for deal alerts based on their most recent Amazon searches and goods seen. To set deal alerts, all consumers have to do is go to the Prime Early Access Sale page on the Amazon app between now and the event. Members will get push alerts once the Prime Early Access Sale starts on any discounts that could be offered. 🚨

TikTok E-commerce Strategy

TikTok is gradually developing into a preferred platform for brands and companies when it comes to eCommerce. With an astounding 1 billion active users, TikTok provides businesses with a huge audience. 🤯

About 47% of TikTok users have purchased something they saw on TikTok, and 39% have discovered a product or brand they were unaware of before! 😱

But how can you include TikTok into your eCommerce plan? How else might TikTok aid in your product promotion? Here are some tips that you follow: 👇

📎 Use hashtags to increase the number of people who see your TikTok goods. Your videos will show up in the hashtag feed when you utilize timely, popular hashtags, and anyone who clicks on the hashtag can view them.

📎 Make sure your videos are original and compelling because the whole point of the platform is to watch interesting videos. Use humor, eye-catching visuals, and inventive sounds to draw users in and pique their curiosity.

📎 Offering discounts in exchange for product promotion is yet another fantastic strategy. Provide customers with a coupon code to utilize while buying your goods.

📎 Track your audience: You may see TikTok analytics by going to your profile and selecting the "Analytics" option. You'll be able to see how many views your films are receiving, how many likes and comments they're getting, and how much interaction they're getting. 

📎 Collaborate with famous TikTok influencers as they can promote your products to a wide audience if you can work with them.

TikTok has developed into a platform that may assist you in increasing brand visibility, audience connection and engagement, and revenue. So, why wait? Go ahead and conquer the Tik Tok world. 🌍

Video Bites: All Things DTC! 

Denny, the famous Irish food brand, has been in the heart of the Irish household for over 200 years. Their new campaign, 'Grand, Dad,' reminds us that often the best comfort comes from soothing others, especially when they are in need. 🤝

The campaign's goal is to present a tremendously genuine tale about an Irish family and to enable us all to find the delight and solace of life's basic pleasures through strong and emotive storytelling.🥺

Why Denny? 🤷🏼

They are still dedicated to finding the best method in everything they do nearly two centuries later.

Who is Henry Denny? 😯

In 1789, Henry Denny was born in County Waterford. Abraham, his father, was a shoemaker who, in order to choose his suppliers for hyde, he went to a farm.  

Henry must have been drawn to the fragrance of bacon as he went on to become a true inventor in the bacon sector, creating innovative methods of making the ham that we love today.

Guide To YouTube Marketing

Over 75% of Americans aged 15 and above use YouTube, which has over 2 billion monthly active users, making it the world's second most popular website, following Google. 😱

Whether you're a business firm or an individual, you need to generate what your target clients desire if you want to sell your business on YouTube. Sounds easy, doesn't it? 🤌🏻 It is if you are aware of your consumers' true needs and not simply your perception of what they would like, which is a trap that far too many companies fall into. 🤷🏻‍♀️

Moreover, you must ensure that the right audience sees your films. Because YouTube is a search engine, you must optimize your content for it just as you would for Google SEO. 😎

📌 It's recommended to manage your YouTube channel with a Brand Account rather than your personal Google account. For starters, a Brand Account enables your business to have various employees manage and maintain your YouTube account.

📌 Okay, let's get to the challenging stuff. What genuinely interests your audience? YouTube is widely used worldwide. For every nation on earth, YouTube has more than 100 localized versions. Put in some effort to find out which YouTube users your target market is already following. Who watches what sorts of videos?

📌 The fastest way to gain YouTube subscribers is to study what your competitors are doing that is successful, then do it—but smarter. Start by searching for channels from the competitors you are already familiar with.

📌 Now, let's talk about how to become successful on YouTube. Every day, the 2 billion users of YouTube watch around 1 billion hours of video content. So how can you stand out from the competition and get YouTube's algorithm to showcase your videos? 

📌 Personalization helps, but there are still other YouTube SEO tasks that must be completed if you want your videos to appear in search results.

📌 Personalized thumbnails are crucial for views. Users must decide whether or not to watch your video based solely on your title and nothing else.

📌 You should monitor your YouTube analytics at least monthly, just like you do with any marketing. Use YouTube's built-in reports to learn more about your audience's browsing experiences, favorite content, source of traffic, and other information.

Top Reads Of The Week

Walmart stepped into the metaverse with Roblox experiences targeting millennial buyers. 

Build-A-Bear redesigned its websites well as its 3D workshop tools. 

Target and Amazon are to start holiday sales early this year. 

Macy's is planning to hire more than 41K employees this holiday season. 

WhatsApp is working to add a new feature, voice message to a user’s status. 

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Retail Sales Associate - Columbia Sportswear Company

Cashier - Blain's Farm & Fleet

Project Manager - Media.Monks

Barclays - WayUp

Channel Marketing - The Estée Lauder Companies Inc.

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.