#125 The Least boring Weekly Newsletter

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Do you also wear a dry-fit t-shirt while going to the gym🏋‍♂? Or are you looking for new gym apparel because you are bored with posting a picture in the same outfit on social media🤳? If your answer is yes! Then you are also contributing to the global activewear market trend.

The growth of the global activewear market is primarily driven by growing demand for technologically advanced products in sports and fitness activities, increasing health consciousness among consumers, and a rising number of gym memberships across the globe. The market is also witnessing increasing demand from millennials and women as they spend more on clothing than men. Women's demand for fashionable and stylish clothes and activewear led the global market. According to researchers, the market size of global activewear is expected to rise and reach 451.10 billion dollars by 2028. In 2021, North America held the largest revenue share. 

However, the online channels are expected to exhibit the highest compound annual growth rate of 7.2% over the period. The dramatic rise of smartphones and social media has also helped drive this trend, as people are now more likely to share their workout routines online than ever before. Moreover, technological advancements have enabled manufacturers to develop sophisticated athletic wear that provides comfort and support while working out or playing sports. Such innovations are expected to further boost the market growth over the forecast period.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🇺🇸US Foods Announced Its Fall 2022 Scoop 

📑How Is The SEO Of An eCommerce Website Different From Regular SEO

🏅Best Business Practices: Amazon

🎥Tips To Increase The Rank Of Your YouTube Videos

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

A Creator-Centered Growth System That Creates Superstar Brands

Emerge victorious after the economic downturn by creating a robust brand, backed by creators. 

The best thing to do in downturns is to focus on long-term channels instead of immediate cash grabs. 

With most brands still playing the Facebook Ads game, this is your chance to zig when everyone else zags. 

We’re seeing some of the best eCommerce founders double down on their relationships with creators and influencers to create a brand that’ll outlast the recession. If you’re confused about how to even start with influencer marketing, don’t worry. 

SARAL makes creator-led growth brain-dead simple for you. So easy that you or someone from your team can do it in just a few hours each week. Use the tool to find the best-fit creators for your brand, reach out to them, and monetize your relationships – all in one! 

“I don’t think there’s a learning curve here. It’s very simple and it’s a great foundation for your influencer program” - Jake, Influencer Marketing Manager

They have a special offer going right now which you can take advantage of: Try it free 🔥

US Foods Announced Its Fall 2022 Scoop 

US Foods being America's one of the great food companies, is trying its best to give its food distributors or partners the best to grow and earn more profit than before. Today's top concerns of any operator are increased food prices, rising labor costs, and diners' satisfaction. And to address solutions to these points, US Foods came up with this creative theme of Scoop to drive profitable growth for the operators. 

US Foods launched its fall edition of Scoop on the 20th of September, 2022. The theme of the fall is "Money Making Menus." With the Fall Scoop, this company is trying to make it easy for the operators to discover pre-prepped, versatile, trendy products that can deliver profit-making menu opportunities and save a lot. The Scoop features 22 labor-saving, innovative products which offer swap, upsell, and extra opportunities to help in increasing menu profitability and attract more diners. 

This idea of Fall Scoop was developed by the company's culinary experts based on data gathered from all the operators in the country. The highlight of this Scoop is upselling with premium sides, high-quality swaps, and sweet add-ons. Compared with the standard side, the premium side can gain a high menu cost by an avg. of 3 dollars. The upsell opportunity will gratify diners and increase the profits as well. 46% of the operators have stated that they can easily charge 1 to 3 dollars extra on swapping plant-based meat for consumers with dietary concerns. Also, to maximize the inventory, the pre-prepared products can be used for cooking, which will reduce the labor timing and the menu's overall costs. 

How Is The SEO Of An eCommerce Website Different From Regular SEO

Today, every other business is over the internet, and on-page search engine optimization is one of the best strategies to attract more target traffic to your website. For an E-Commerce owner, it is crucial to opt for SEO that will make its website more visible to the consumers organically. It could help maximize the conversion rate and revenue and increase sales. eCommerce optimization is a process that follows the trend that keeps evolving as per the need of user preferences. Hence, the business owner needs to be aware, updated, flexible, and active enough to make the necessary changes to the website whenever a new market trend arises. 

Firstly, we will discuss the top-notch SEO strategies for E-Commerce

• Keep the product pages optimized, as they are crucial for any business. If one wants to experience good sales, he needs to put a lot of effort, can add videos, attractive images of good quality, FAQs, and testimonials. 

• Keep track of competitors, for instance, what keywords they are using, how they are optimizing, which trend they are following for good sales, etc. 

• Should use extensions that allow the business owner to optimize their stores for B2C consumers. 

• Choosing the perfect keywords for your business depends on the search volume and user intent. 

Now, we will look at how the SEO of an eCommerce website is different:

• The store manager makes sure to update the inventory with the latest products. Compared to a regular website, an eCommerce website should be more updated and keep the website homepage optimized. Always keep the title tag, meta description, and homepage content updated. This way, your business will showcase at the top of the consumers' search results.

• eCommerce SEO involves the right keyword insertion for the product pages, updated meta descriptions on various pages, and labeling images of the products with appropriate tags. It also includes a streamlined structure for the eCommerce website, which will make it easy for search engine bots to navigate and categorize different parts of the website easily. 

• If the product pages are well-structured and organized, spiders(web crawlers) will spend their time accessing the content of your website instead of revisiting empty pages. 

SEO for eCommerce makes sure to build each product page attractive for visitors from search engines that sell and the attention of business owners who must monitor it continuously. Optimization is equally important for both regular and eCommerce websites, but it's just that the business owner needs to use different methodologies so that it sells well. SEO for an eCommerce website needs more attention and maintenance to draw a mass of target traffic to the website from any search engine. 

Best Business Practices: Amazon

Amazon introduced its users with the Buy with Prime feature on the 21st of April, 2022, allowing buyers to shop on any E-Commerce website with a Prime membership and check out using their Amazon account. But what Amazon launched this time is something that can be a game changer for any DTC brand.

Recently, Amazon announced that DTC brands can now buy ads on it. Yes, you heard that right. The brands can drive traffic to their website by creating a Buy with Prime page using Sponsored Brands advertising. Buyers can redirect to the brand’s website using Buy with Prime and make a purchase. However, it may need too many clicks. For instance, firstly, the buyer has to click on a sponsored ad of the brand, then they need to find the product, preview it, visit the website, and finally click to Buy with Prime. 

It is a chance for DTC merchants to scale their brands and raise their eCommerce sales. Buyers get an opportunity also to buy any product directly from the brand’s website with a full guarantee and promise of fast and free delivery by using Buy with Prime. There are chances that buyers may find it time-consuming and change their minds before making any purchase. But the DTC brands in the future could be able to advertise in search results directly.  

Tips To Increase The Rank Of Your YouTube Videos

YouTube video optimization is important to attract the target audience to your channel. Like Google’s search engine optimization, YouTube optimization is a tough nut to crack. After Google, YouTube is the second largest search engine, with different algorithms that decide the rank of every video. 

To promote a YouTube channel or video, you must remember all the factors mentioned above and make a video or content accordingly. YouTube SEO determines how well the user query matches your title, meta description, and content. This application also uses insights on how audiences engage with the video by liking, commenting, disliking, sharing, watching time, and subscribing. 

Let’s look at the tips to rank your videos on YouTube:

• Optimize title, description, and YouTube tags accordingly: The title of any video should not be longer, as at least 50% of the audience uses YouTube from their phones. So, the title of the video should be visible. Even though the audience hardly pays attention to the description, YouTube needs to understand the motive of your video so that it will understand the use of your video and shows up to the audience searching for the related content. Also, use proper tags for the video which are trending. This will make your video fall in the spot of “suggested videos.”

• Organize the YouTube channel: Organizing a channel is one of the important parts of YouTube SEO. For instance, if a user visits your channel, they should not face any trouble in finding any particular video. Moreover, a well informative channel description should also be there with the help of which YouTube and the visitors can easily get about the content your channel posts. Just like the video description, it is suggested that you should write a brief channel description with clarity that should be easy to understand.

• Use proper keywords: To boost the SEO of your video, you need to identify popular keywords related to your content. You can pay attention to search suggestions on YouTube to find the perfect keywords. For that, you must type the main keyword and a list of tips underneath. Also, you can take ideas from your competitors who are making similar videos and getting a huge number of views on their videos. Another way is to use the online keyword tool, and there are multiple options. 

Overall, to increase the rank of your video, you need to look after a lot of things after creating quality content, like promoting it on other social media platforms by making a short video and posting it. To dominate the search results of YouTube, you need to buckle up to create something better than your competitors.

Top Reads Of The Week

Amazon is offering free software to sellers for speed fulfillment. 

Peloton is about to launch rowing machines into the fitness equipment lineup.   

Starbucks is changing its stores in a major way. 

Nordstrom adopted a ‘Poison pill’ after a Mexican retailer bought a stake. 

Instacart is planning to focus on selling shares of the employee. 

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Creative Project Manager - Cypress HCM

Operations Associate - EXPRESS

Retail Support Associate - Bed Bath & Beyond

Retail Floor Leader - Skechers

Marketing Coordinator - Jakks Pacific

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.