#124 The Least boring Weekend Newsletter

September 17, 2022 • Estimated Reading Time: 14 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

We have some exciting news 🥳 to share with you. We will publish our whitepaper "Future Of Research" this Wednesday. This whitepaper is filled with insights related to the Future of research. 

We hope you enjoy reading this paper as much as we enjoyed writing it! Here is a snippet from our Whitepaper 📑.

Would you eat purple tomatoes? Sounds weird, right? It's not the most appetizing color to see in your day-to-day life, but for chefs and scientists alike, purple tomatoes represent something visionary. However, that's not the whole story.

Everyone knows the green and red tomatoes, but by 2023, United States stores will have Purple Tomato on their shelves. After a decade of development or more, a purple tomato has been grown by the USDA (United States Department of Agriculture). According to them, a genetically modified tomato has ten times more antioxidants than any other traditional fruit. 

Nathan Pumplin, president and CEO of Norfolk Health Produce, is trying to commercialize this purple tomato to the consumers who want to eat it, knowing that many individuals will avoid it. The plant's seeds will enter the market by 2023 for sale that Norfolk Plant Sciences will develop. With the approval of the USDA, the crop can be grown across the USA freely. However, the fruit must pass many inspections before selling in the markets. 

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🥽Lorr Introduced A New Metaverse For Retailers

📈How To Increase Conversion Rate For An Ecommerce Website

🥇 Brand Of The Week - Health-Ade

🛍Five Most Suggested Tips For Facebook Ads

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

A Creator-Centered Growth System That Creates Superstar Brands

Brands are scaling influencer programs to 100s of creators using this little-known operating system 

Have you figured out influencer marketing? If you're like most brands, you know that now is the right time to set this channel up (with the downfall of paid ads). 

BUT, you're probably feeling lost on how to do it all without wasting a lot of time and money. 

Most brands fail as they don’t have the right process to manage their campaigns. They try to do it all in google sheets and miss out on the one thing that makes or breaks an influencer or ambassador program: Maintaining long-term relationships with creators.

SARAL is the influencer marketing operating system, made specifically for DTC brands.

It is the simplest and fastest way for brands to get started with influencer marketing. 

It makes influencer marketing as simple as 1-2-3. 

1️⃣Use their chrome extension to find creator info right inside Instagram, Youtube, or Tiktok.

2️⃣ Send personalized emails at-scale to build relationships

3️⃣ Monetize and manage these relationships, beautifully

If that sounds like something you’d want - SARAL has a special access offer going on right now at 30% off their business plan. Get in while you can! 

Lorr Introduced A New Metaverse For Retailers

Lorr has introduced a metaverse for retailers that offer engaging storytelling and exclusive experiences in the virtual environment. This company proposes a coherent opportunity for growing and getting into Web3 for brands. This will involve guidance, design services, and approachable pricing. It will be a brick-and-mortar for businesses in Web2 and Web3. The brand’s end-to-end solution will serve as a tenable partner in the metaverse for magnificence fashion real estate. CEO of the company Nova Lorraine said, “The world has witnessed a revolution in technology through the metaverse .”74% of individuals(adults) in the US have joined the metaverse or are considering joining. And Lorr is on the stage to redefine eCommerce luxury as the ultimate hub. 

The metaverse is facilitating the upcoming trillion-dollar market. Consumers are interacting with the bespoke computer-generated environments interactively. Lorr is trying to make things easy for mid-sized bespoke retailers to create brand awareness, become more inclusive, and have more shopping presence in the metaverse. The company is focusing on the way to help and understand the underserved communities, for instance, entrepreneurs, independent retailers, women, and other individuals with potential who were left behind in Web3. 

How To Increase Conversion Rate For An Ecommerce Website

A website conversion occurs when a visitor turns into a consumer who shows interest in your website by signing up, filling out any form, adding products to the cart, etc. An average website conversion rate falls between 2% and 4%. Moreover, the brands doing their best in the eCommerce competition can do more than 4%. 

Conversion rate takes place based on:

  • What are the types of stores

  • Rate of competition 

  • And the demand for the product your brand is selling

The conversion rate for eCommerce can be calculated based on user experience and understanding of the behavior and need of the consumers. The usage of your website, the trust consumers have, how the traffic relates to your brand, and various other factors play a crucial role in calculating the conversion rate. Hence, optimizing the website from time to time according to the trend is one of the important steps to ace the marketing of the brand. Let us dive into the methods that can increase the website conversion rate- 

  • Have clarity about the website's purpose: Without setting website goals, one can not optimize his website. The plans can be anything, for instance, what you want your visitors to do while being on your website- signing up, sharing the links of the products to its networks, adding to the cart, making a purchase, etc. 

  • Making the navigation on the site easy: When visitors come up on your website, they come up with something definite in their mind. The brand is responsible for making things so simple that the visitors immediately get what they want. To boost the likelihood of a website should make its navigation so simple and easy. This will convert the visitors into potential consumers.

  • Using the words that sell in a sales copy: One of the things that can raise the website's conversion rate is writing a compelling sales copy. The headline is one of the crucial components one needs to write well. Writing sales content that is more compiling and convincing attracts more consumers. However, minute changes or alterations to the test can notably impact the conversion rate.

  • Having proper knowledge of your competitors' capabilities: If any brand wants to take advantage and stand a level up from its competitors in the market, it is important to know its capabilities and limitations. Because after knowing this, the brand can use its USPs (Unique Selling Propositions) and strengthen over the scarcities of its competitors. This way, your brand will become incomparable. 

  • Analyzing the website data: Monitoring and analyzing your website data gives you a better understanding of the preferences of your visitors. After gathering measurable data, the brand can construct a chart of user insights that will highlight the interests of the target audience, goals, and desires of the consumers, etc.  

If any brand wants to boost its website's conversion rate strategically, then the points mentioned above should be practiced. Another thing that can hype the conversion rate is putting up the ratings and reviews by the previous consumers beside or below the product. This will foster the credibility of the website.

Brand Of The Week - Health-Ade

Health-Ade is scaling its Glow-Up Line. The Glow Up Line provides refreshing and delicious kombucha with amplified benefits that support consumers' nail health, hair, skin, immunity, and digestion. This brand has recently launched three new flavors: Ginger Pineapple Belly Reset, Strawberry Glow, and Citrus Immune Boost. Health-ade was founded in 2012 by a couple, Daina and Justin Trout, and their best friend, Vanessa Dew.  

This brand also faced legal challenges on its way to becoming the delicious and refreshing brand making kombucha for consumers back in 2019. The news Ginger Pineapple belly Reset cold compressed ginger juice that has six times more probiotics which helps to increase digestive mobility, decrease bloating, improve indigestion and reduce intestinal cramps. And the news is that Citrus Immune Boost contains oranges, zinc, and Vitamin C. The Strawberry Glow has a mixed taste of strawberry and kiwi, and this kombucha has detoxifying acids with natural antioxidants that nourish your skin from the inside out. 

The brand aims to unlock the happy gut. The brand provides organic products that help to maintain everything inside your belly. Also, it boosts energy, controls blood sugar, and makes your feel more energetic. Health-Ade also works hard to support the local community, as demonstrated by its efforts in growing farmers' markets and its collaboration with regional non-profits. This brand connects to its consumers through its official website, Instagram, Facebook, and Twitter. 

Five Most Suggested Tips For Facebook Ads

Running Facebook advertisements for any eCommerce business is a hardworking job. Every ad campaign segmented for a specific audience should have a strong sales-generating strategy that also matches the mindset of the Facebook user. An ideal marketing strategy for an eCommerce business should include retargeting campaigns using various types of ads. For instance, domain ads, lead ads, carousel ads, video ads, messenger ads, dynamic ads, and instant experience ads. 

Take a look at the most suggested tips for Facebook ads that can boost conversions, ROAS (return on advertising spend), and sales:

  • Retargeting existing potential consumers: Focusing on new consumers while marketing is good but retargeting the existing consumers can increase the conversion chances. It seems to retarget the old consumers, but it is not. Your brand needs to develop a more effective Facebook ad to persuade consumers to make another purchase. A brand can do this by customizing that exact product page according to the behavior of existing potential consumers. 

  • Optimizing new consumers: To attract more consumers who purchase from the site, the brand needs to run Facebook campaigns that can optimize lookalike and custom audiences. Doing this will ensure that the brand can attract more potential consumers who actively look at the brand for what it is selling. 

  • Ensure that your brand is targeting the right audience with the right advertising: The brand should ensure that it is triggering the correct audience at the right time with a suitable ad. One needs to do automation and look after PPC management if one wants Facebook campaigns to work seamlessly. And this can be done by using any PPC management tool that will manage, optimize, and run Facebook ads for your business. 

  • Target the unsatisfied consumers with your competing brands: Running a Facebook ad with a target audience of new consumers and those who have been engaged with your competitors' brands can be proven a plus point. To get information about the desires of your target audience, you can check on what they did not get from their previous brand and what your brand can offer them. 

  • Retargeting the consumers who participated in cart abandonment activity: Running a Facebook campaign that targets the cart abandonment activity can make a huge difference in conversion potential. The only solution is to combine cart abandonment activity with dynamic Facebook advertisements. The aim of this ad should be to target potential consumers who didn't complete the checkout process. 

Brand Deals Of The Week

Urban Decay is offering attractive deals on its makeup products, grab it before the offer ends.

Get up to 40% off on Duos by Lancôme Paris, a limited-period offer! 

50% off! On Markdowns by Good American. 

Discover Samsung Event, shop, and save up to 30% and more on Samsung. 

An extra 50% off sale is going on Madewell, grab fantastic deals on jeans, and footwear. 

Top Reads Of The Week

Shein plans to scale its business as its sales climb in the US. 

Retail sales in the US are unexpectedly rising, but inflation hampering spending. 

Walmart launched a virtual trial room to strengthen its eCommerce. 

Bed Bath & Beyond is about to close its 150 stores. 

Cancels of Amazon delay dozens of warehouses. 

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Project Manager - T-Mobile

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.