#122 The Least boring Weekend Newsletter

September 10, 2022 • Estimated Reading Time: 12 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

It's with a heavy heart that we must accept the passing of the monarch who has become synonymous with Britain itself. Her leadership and perseverance have inspired so many over the decades. The world has lost a great character, with the death of Queen Elizabeth II. Everyone has expressed their sorrow upon hearing of her death. 

Our thoughts are with her family as they face this immense loss. What a reign it will be for the history books! Rest assured that although many people have lost their dear Queen Elizabeth in their hearts, her impact on our nations will certainly never be forgotten.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🥳First- Ever Mixed Reality Drag Show in London

💰How To Avoid Social Media Budget Mistakes

🥇 Brand Of The Week - Spindrift

📈How To Grow The Budding Business Through Snapchat Marketing Strategies 

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Grow Your Startup With SUNSAMA

First- Ever Mixed Reality Drag Show in London

Metaverse gives new paths to the craters to design and collaborate. The drag community has a mesmerizing presence on the platforms. Data results that #DragQueen ranks in the top hashtags of Instagram, followed by individuals in the United Kingdom. For queer communities, Queens of the metaverse veterans' social connection, self-expression, and visibility in the virtual world are the same as in the physical world. The LGBTQ+ community, in a distinctive process, teamed up with the three endeavoring designers. 

Queens of the Metaverse, the first-ever mixed reality drag show, offers a glimpse of how the LGBTQ+ innovative community is inspiring a new way of creating drag fashion shows using technologies. In London, at the alluring runway show, world-famous drag personalities Blu Hydrangea, Tia Kofi, and Adam All revealed the three metaverse-inspired looks designed using augmented reality(AR) and virtual reality(VR). 

The digital fashion designers used digital avatars, virtual design technology, and horizon workrooms to make three outfits that were made as real garments afterward. The costumes were presented on the virtual reality runway to the fan-favorite British drag Queens, digital creators, and LGBTQ+ creatives. Sal Mohammed, Nwora Emenike, and Christie Lau were digital fashion designers. Moreover, every outfit featured an alternate version that came to life by using dynamic augmented reality filters. 

How To Avoid Social Media Budget Mistakes

More than 80% of US brands currently use social media for advertising. One must have seen sponsored social media ads while scrolling through social media applications like Instagram, Facebook, or Snapchat. These sponsored ads are used for brand awareness, engagement, increasing followers, leading generation, or downloading apps. And as everyone is aware of the increasing competition in the eCommerce world, every marketer wants their ads to appear on many social media users while keeping their social media budget balanced. 

Let us break down five social media budget mistakes that a brand should avoid and their solutions-

  • Not putting in smart campaign goals: It is important to plan the objectives of paid social media advertisement. The brand should be very clear about the purposes of the ads they are paying to run, and this is the only way to measure the success rate of the campaign that will help the brand identify what changes are required to make. 

  • Using the same advertisements on every social media platform: The brand should run different ads on different social media platforms. A single ad doesn't need to fit all social media channels in paid social media advertisements. Every channel has a different approach and habit. And talking about the consumer's perspective, they won't find the same ad on each platform attractive.

  • Not giving the same attention to the old consumers: Getting new consumers is so exciting and rewarding, but at the same time, brands should not stop giving the required attention to the existing consumers if the brand wants the consumers to stay for the long run which will eventually be beneficial for them. 

  • Avoiding A/B testing tools for social media ads: A/B testing tools offer a brand more value for the money spent on the sponsored ad by providing information about common social media habits that will help design future marketing strategies. It also helps to optimize the ad campaign by choosing the better option based on the aim of the ad by comparing two or more variables. 

  • Not hiring a digital marketing agency: Today, having a social media account is not rough for any brand. To grow the business, it is crucial to shake a hand with a digital marketing agency that can help the brand to boost its social media followers organically by making creative and eye-catchy content. Any marketing agency has a team of experts with innovative ideas and perfect tools to grow the brand's business. 

Spiced Apple Cider: First Seasonal Flavour Launch By Spindrift

Spindrift, the sparkling water brand growing rapidly all over the US, launched its first seasonal flavor, made of cinnamon spice and original squeezed apples, available in Spiked variety. In 2018, Spindrift executed its first national and multimillion-dollar campaign intending to become a recognized brand in the US. And this brand got lots of appreciation from its consumers, to whom they supplied authentic and organically made products for consumption. 

The fruits that are used in Spindrift products are sourced from local farms. This first seasonal flavor launch targets both sparkling water drinkers, females, and males. This multi-channel campaign used a strong media strategy, advertising it on traditional and digital media channels to reach its target audience. 

Spindrift Spiked Spiced Apple Cider is now available on its website and stores in 8 packs, each of a 12 oz can containing 97 calories ad 4% ABV. Moreover, the brand will introduce its Spiced Apple Cider Sparkling Water in early November this year which will be available exclusively in 24- packs on its official website. 

How To Grow The Budding Business Through Snapchat Marketing Strategies 

Running a budding business takes a lot of hard work and dedication. Building brand awareness, growing the consumer base and re-engaging the new audience and existing consumers are just steps to running the business. And in between this, small businesses need a good marketing strategy to grow and compete with other businesses. And the main aim of marketing is to invest in a place where the business can connect with the right consumers who find your products interesting or like your products and services. 

In the following section, we will look at the marketing strategies that help the budding business through Snapchat:

  • Establishing the brand - Any brand needs an attractive logo conveying the meaning of your brand, as consumers want to know what exactly the company does, what you provide, and how your brand is different from other business peers. Snapchat helps to advertise your brand with its tools, Snap Publishes and Instant Create. Snap Publisher allows you to create from scratch or use any of the templates available. It is free to use and converts the existing video into vertical videos into full-screen mobile view ads. Instant Create makes the ad in 5 minutes or less by adding photos directly from the brand's website and publishing engaging content on Snapchat without additional design resources. 

  • Take digital advertising as an investment, not a cost - Digital marketing is one of the most successful ways for budding businesses to reach a mass number of consumers quickly and cost-effectively. Advertising on Snapchat can be started with a minimal amount of 5$ a day. Social media application like Snapchat that is used globally enhances your chance to get recognized by the world. Also, digital advertising allows budding businesses to check the brand's creative approach. 

  • Reveal the key selling features of the brand - The potential consumer looks up the selling features of the brand before making a purchase and wants to know how well the product benefits them. Snapchat recommends strongly featuring messages within the creative ad and motivates the brand to include any relevant information about the special offer or deal. 

  • Track the behavior of the consumer and online traffic - Snapchat offers a Snap Pixel that tracks and captures data about the browsing manner of the consumer after looking at the ad. Real-time insight can help the business track the consumers' journey before making any purchase, re-targeting the audience who visits the website but doesn't turn out to be potential consumers. After knowing the behavior of the online traffic, the brand will be able to reorganize its campaign.

  • Using testimonials for better marketing - A short testimonial video of influencer consumers unboxing the product and reviewing products and services by the brand will help your budding business grow more if the other consumers find the product valuable. Posting spoken testimonials help Snapchatters understand your brand in minimum time. 

Brand Deals Of The Week

Gift your loved ones with a special gift edition by Dyson airwrap multi-styler.  

Buy the brand new Galaxy Watch5 by Samsung and get an exclusive discount.

Experience the best sound quality while playing games with SteelSeries Arctis 7+.   

Grab the fantastic deal offers on Madewell Women’s Footwear. 

Buy Moda Operandi Women’s designer collection and get up to 80% off!

Top Reads Of The Week

First Meaverse experience of Puma, ties NFTs to NYFW. 

The new material introduced by Nike could change the apparel industry. 

Stocks of GameStop jumps up by 12% after announcing a partnership with the FTX.

In the second quarter, Lovesac pushes net sales up to 45%. 

Bloomingdale launches its new virtual store during New York Fashion Week. 

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Seasonal Retail Associate - Columbia Sportswear Company

eCommerce Manager - Sierra Nevada Brewing Co. 

Account Director - Heartbeat

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.