#121 The Least boring Weekly Newsletter

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Are you vegan and not able to find someone who is a perfect fit for you? But what if both you and your date are vegan? Good question. Just think, you could meet your next date at a barbecue party! But what if you wanted to meet like-minded people with similar interests instead of using Tinder? Dating a non-vegan is hard for a vegan person because it requires them to go against their beliefs, which can be difficult. They have to make compromises, and that can be challenging. Because of how a vegan diet works, it can be hard for vegans to tolerate the kind of food their non-vegetarian partners eat. 

Imagine you are a vegan, and your partner is cooking a duck in front of you. How will you feel? This is so challenging because veganism is a lifestyle choice that requires a lot of self-discipline and commitment, and many people are not interested in making these changes in their lives. This can make it difficult for vegans to find partners who share their values or understand what it means to be vegan.

The good news is that there are ways to make this easier! You can join a vegan dating app where you can find other vegans in your area and get together with them and make friends.

The vegan dating app has the potential to be a game changer in the world of online dating. While the online dating industry has faced stiff competition from Tinder and other free apps, a new demographic seems to give marketers new opportunities. Vegans are the new target of dating sites like Veggly. 

(You can thank us later 😁 for suggesting this app after your first vegan date🥳)

Veggly is a unique new dating app that helps vegans and vegetarians find their perfect match. Unlike other dating apps on the market, Danimals allows users to connect with people similar in terms of lifestyle, making them more likely to be compatible. Whether it's a new dating site, an app, or an algorithm tweak, businesses in the online dating industry are always trying to improve how people find love. With more and more consumers identifying as vegan in recent years, it looks like there's a chance for marketers to capitalize on a new target market.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

👟High-Return Alternative Asset You're Missing Out In DTC

💰4 Ways To Boost DTC Sales Using Omnichannel

🏅Best Business Practices: ZOA

👨‍💻Benefits Of Leveraging Google Display Ads For Your Next Marketing Campaign

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Grow Your Startup With SUNSAMA

The High-Return Alternative Asset You're Missing Out On

In the world of financial assets, sneakers have emerged as an alternative asset for investing. A growing number of investors are taking an interest in the sneaker resale business, which has seen massive growth since it began online. The sneaker resale market has grown exponentially in recent years, with $95 billion, and its value has doubled at an exponential rate. This is not a bubble; rather, it's a new asset class that allows investors to diversify their portfolios and participate in an active market with limited risk.

Whether you're interested in authentic Jordans, limited edition New Balances, or designer versions of the next big thing, there are ways to get quality sneakers at a fraction of the price. With this business, now everyone can possess the hottest sneakers and still come out financially by simply buying and reselling them for profit.

While this may seem unusual, it's not surprising to consider how popular sneakers have become. Over the past decade, sneakers have become so mainstream that they're now seen as a fashion statement rather than just functional footwear. Additionally, with companies like Nike and Adidas releasing new designs almost every week, many people find themselves buying multiple pairs of the same shoe in different colors or styles. As a result of this growing interest in sneakers as an investment opportunity, there are now dozens of websites dedicated solely to buying and selling high-end sneakers online. Some even specialize in buying and selling rare limited edition models from past seasons or collaborations between famous designers and popular brands like Chanel or Louis Vuitton, which most people can not afford. Here come the resellers to rescue these sneakers' heads.

The sneaker resale business is booming, with some pairs selling for millions of dollars. The most valuable pair of sneakers ever sold was a pair of Air Jordan 1s that sold for $504,000 in 2018. This sale was just one example of how the secondary sneaker market has grown over the past decade. There are now several platforms where investors can buy and sell sneakers and other apparel items such as jackets and hats. 

Will you be an early adopter? Or will you watch your collection get snapped up by the "sneakerheads" who are investing in high-demand pairs today?

4 Ways To Boost DTC Sales Using Omnichannel

The survival of modern-age consumers is perplexing, as they want to get their favorite DTC brands through every channel. And the solution to this problem is the evolution of DTC brands using Omnichannel. The DTC business has been remarkably developed to disrupt conventional action plans. The optimization of DTC businesses will allow consumers to shop as per their comfort, whether online or offline. 

The omnichannel strategy makes the consumer stand in the spotlight. The DTC brands that own this strategy make their consumers engage them in numerous ways across channels like mobile, website, social media, etc., simultaneously. That means retailers need to have an integrated consumer view of every consumer to provide a seamless consumer experience to each customer by fading the boundaries across channels. 

Over 90% of consumers want an omnichannel experience. Switching to omnichannel marketing will benefit DTC brands by opening the business to numerous favorable channels. 

Let’s look into the steps for establishing an Omnichannel tactic:

• Segment the consumers in different sections: The brand must determine which market segmentation will suit the business. In some segments, merchants generally categorize their consumers into geographic range, income range, which generation the consumer belongs to, values, online behavior or interaction with marketing campaigns, etc. The aim is to identify groups of consumers with the targeted market that will allow you to personalize the offerings accordingly. 

• Track the journey of the consumer: It is crucial to track the search journey of the consumers and know which channel they prefer more for shopping. This will help the brand to know what precisely the consumer wants on which channel, what isn’t, and what is working for the consumers.

• Blend the technologies for better results: A data management service can help the brand in unifying your information across numerous channels, while an omnichannel selling tool will allow you to link and sync the accounts across Walmart, Google, Amazon, or eBay. 

• Finding which channels every consumer segment uses: Different retailers adopt different channels in ideal ways depending on their target and size. To reach the consumers, the brands need to know the behavior, browsing and buying channels, or the motivation of the consumers that persuade them to buy. Using analytics will help you determine the profitable or most efficient channels to acquire consumers.  

Consumers prefer Omnichannel experience and convenience over everything and want the best service support while buying from the brand. 24X7 customer service support from anywhere, easy to buy, and easily available on the desired channel- attracts the consumer, eventually increasing the DTC brand’s sales. 

🏅Best Business Practices: ZOA

Limited Time Offer Strategy Of ZOA To Strengthen Its eCommerce 

Recently, ZOA has introduced a limited-time offer on Cherry Limeade flavored Zero Sugar energy drinks. This LTO is launched to strengthen its online business. The aim of this strategy played a crucial role in the augmentation but as every brand has to come up with a new marketing strategy to provide the consumers with quality deals this brand also introduced the brand’s latest product. This new flavor contains natural caffeine of 120mg from green tea and coffee extract, also it provides 80% of vitamin C required as per daily value as well as focus-supporting vitamin B. 

ZOA was launched in March 2021 at GNC, it makes healthy energy drinks that are sugar-free and is also a pre-workout supplement brand that is developed by Dwayne Johnson, John Shulman, Dave Rienzi, and Dany Garcia. The brand has brought out 3.5 million dollars by the end of October 2021 according to IRI multi-outlet and convenience store data. ZOA has continued its growth spurt in the energy drink category. 

The target consumers of this brand are mostly Gen Z and health-conscious individuals. ZOA wants to provide its users with an experience of an energy drink that supports their immunity system and keeps them hydrated and enables them to focus on their work. Also, it used natural ingredients more to attract the consumer which persuades them to make a purchase. ZAO uses Twitter Facebook and Instagram to connect with its consumers and engages them with eye-catching advertisements and posts. And hereby this brand strengthens its game of brand loyalty with its consumers who look up to the product for new launches and offers. 

Benefits Of Leveraging Google Display Ads For Your Next Marketing Campaign

Digital advertising has developed into much more than merely a support for larger print campaigns, as it once was in the early days of digital marketing, in today's fiercely competitive corporate environment. Digital advertising is becoming an essential part of every marketing plan due to its cost-effectiveness and targeting powers. Google advertisements have replaced other advertising options for marketing and communication departments all around the world because of their amazing artificial intelligence (AI), extraordinary usability, and ever-evolving analytics assistance.

Google Display Network is one of the most powerful platforms for marketing your business online. If you're looking to reach new customers, drive sales and increase conversions, it's a great place to start. But how do you get started? Here are 5 benefits of leveraging Google Display Ads:

• They're Cost Effective: Google Ads are extremely cost-effective, especially when compared to other forms of paid advertising ads. In addition, AdWords allows you to optimize your campaigns based on performance so that you only pay for ads that work.

• Reach More People: The Google Display Network reaches more than 90% of all internet users worldwide. That's a lot of potential customers.

• Control Brand Awareness and Reach: You can control what types of users see your ads, and by extension, what they learn about your brand.

• Seamless Integration into Your Existing Marketing Strategy: Display Ads work seamlessly with all other tools in AdWords (like Search) so you can easily manage them alongside other campaigns in one place—helping you run more efficiently as a whole.

• Measure performance and optimize results: With Google Analytics, you can measure how well each ad performs so you can optimize future campaigns. You'll know exactly what's working and what isn't so you can make changes accordingly!

Top Reads Of The Week

Apple’s costliest iPhone is under the spotlight as industry smartphone sales decline.

Ulta is getting ready for the new face of beauty. 

CVS beats rivals by winning an 8 billion dollar bid for signifying health.  

Coffee balls will replace capsules, Swiss retailers. 

After CFO’s death, Bed Bath & Beyond shares decline. 

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Sales Associate - CALVIN KLEIN

Assistant Manager - rue21

All Team Members - Whole Foods Market 

Media Specialist - Dice

eCommerce Channel Manager - Philips

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.