#118 The Least boring Weekend Newsletter

August 27, 2022 • Estimated Reading Time: 13 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Back-to-school time is one of the most crucial periods of the year for marketing initiatives, so fasten your backpack. The Covid-19 epidemic caused a number of difficult years for schools, but they have now resumed operations. Marketers should profit from this return by running focused Back to School campaigns. Shopping for back-to-school has changed in recent years. Consumer purchase patterns have changed as a result of stay-at-home initiatives. Online purchases for back-to-school items are now more popular than they were before the Covid-19 outbreak. Parents look for Back to School deals and new supplies as schools get ready to reopen to children. Basic school supplies to gadgets are among the items that back-to-school consumers are keen to add to their shopping baskets. Any business may benefit from this special marketing opportunity.

Always focus on your target market while creating your back-to-school marketing initiatives. Even better, you can tag them in your CRM to make it simple to contact them with relevant offers. Depending on the requirements and preferences of your target audience, the channels, campaigns, and promotions may change. Running a successful Back to School campaign requires online marketing. To reach their customers before the start of the school year, the top back-to-school merchants, such as Walmart, Target, and Amazon, are relying more and more on digital advertising.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🏆Sneaker Brand Made $185.33 Million On NFTs So Far 

🙌Maximize Sales While Amplifying The Digital DTC Experience

🥇 Brand Of The Week - DORITOS

Build A Community Of Customers With Instagram Automated Features 

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

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Sneaker Brand Made $185.33 Million On NFTs So Far 🏆 

Over the past few years, there has been a growing interest in the world of NFTs. While the NFT market is still in its infancy. The fashion industry is taking a giant leap into the future with the emergence of the NFT market, but Nike has already taken a giant leap ahead of other fashion giants. Nike's success with its NFT line is due to several factors: the brand's ability to adapt quickly, its understanding of customer needs, and its willingness to experiment with new technologies.

Nike has earned $185.33 million thus far from NFTs, topping Gucci, Tiffany, Dolce & Gabbana, and Adidas for the top place on Noah Levine's brand-new list of the top earners at the house. Tiffany ($12.62 million) finished third, followed by Dolce & Gabbana ($25.65 million), Dolce & Gabbana ($11.56 million), Gucci ($10.95 million), and Adidas ($10.95 million) as per the report. However, these producers aren't producing NFTs for financial gain. Despite the fact that they profit immensely from them.

Not only are Nike, Tiffany, Gucci, and Dolce & Gabbana technically early adopters now—especially if the NFT/crypto market starts to rise once more as it did in 2021—but they are also realizing incredible benefits from NFTs as a marketing tool. Nearly 68,000 secondary transactions, worth a total of more than $1.2 billion, were recorded by Nike from its NFTs. This means that someone looked for a Nike NFT with the intention of buying it, but ended up finding Nike socks or a T-shirt instead. Adidas, which placed second to Nike in terms of scale, did not even come close to matching what Nike produced with NFTs.

The battle between the most renowned brands intensifies the conspiracy as the NFT industry continues to crumble. The NFT market welcomes strong newcomers. While Nike wants to be at the forefront of fashion technology and has made a commitment to invest heavily in this area for at least the next five years.

Maximize Sales While Amplifying The Digital DTC Experience

In today's retail landscape, consumers have more options than ever before. And while customers have access to more products, they don't necessarily have time to shop everywhere they would like. And if you're reading this, chances are that you're a retailer or brand manager who is interested in driving traffic to your online store. Digital DTC has been a hot topic in the USA of retail, and for good reason. There's no doubt about it: the digital DTC environment presents a massive opportunity for CPG companies and their retailers.

DTC brands have become a major force in the retail industry, offering shoppers new and exciting shopping experiences without the hassle of physically going to the store. Retailers want to empower consumers to leverage their relationship with them and make the buying process easier. There are three ways that all retailers can take note of because they're easily adaptable regardless of your brand or physical presence.

Brands and retailers can maximize sales while amplifying the digital DTC experience by using these three strategies:

  • Create a seamless experience for customers from the moment they enter your website to the moment they leave, with a focus on building customer loyalty through personalized interaction. A site that is easy to navigate and visually appealing will encourage customers to spend more time on your site, which means they'll be exposed to more of your products and services. This leads to increased sales!

  • Take advantage of mobile technology to give customers real-time updates on products they're interested in. If you want to create a successful DTC brand experience, you need to make it easy for your customers to engage with you in real time. That means providing them with tools like email newsletters, social media accounts, and group chats where they can ask questions about your product line or share feedback on what works (or doesn't).

  • Think outside the box with new technologies like AR and VR. These emerging technologies have huge potential for engagement and conversions—but only if you're willing to take a risk!

Brand Of The Week - DORITOS

Undoubtedly, user-generated content marketing is gaining traction in mainstream advertising, and major businesses are taking note of its advantages. Marketing with user-generated content (UGC) is not just a fad; it is the future, as demonstrated by Doritos' marketing and advertising approach. Since the true competition begins after game day, as we marketers are well aware. And when it comes to flawless Super Bowl advertisements, Doritos' marketing approach has set the standard for other businesses to follow. They have had a winning Super Bowl marketing plan that significantly increases engagement for almost ten years. Rap fights amongst the largest influencers, for instance, may have been replaced by other new promotional ideas for Doritos, but their legacy continues through related user-generated ideas.

A key component of marketing strategy is consumer behavior, which has many different aspects, including values, perception, motivation, loyalty, satisfaction, and decision-making. With its distinctive brand and developing taste, Doritos has covered all the bases in the Marketing Science of Customer Behavior. While Frito-lay, a behemoth in the ready-to-eat snack industry, is the parent company of Doritos. It features a nice website where the most recent marketing promotions are announced. 

In order to appeal to the millennial generation, digital advertising dominates Doritos' promotional efforts. Doritos is present on Facebook, Twitter, and YouTube, among other social media platforms. Through these promotions, appealing products like the X-box gaming console are provided to encourage Dorito consumption.

Build A Community Of Customers With Instagram Automated Features 

Social media may consume a lot of your time, productivity, and energy as you post and interact online every day. Today, the best way to handle social media with ease is to create a social media content calendar that spans at least three to six months. But with daily postings, especially considering various time zones, how can one maintain consistency?

Here, social media automation is essential for coordinating everything to keep the consistency of the contents, save time, and reach out to potential consumers. Utilizing third-party software and tools to manage your Instagram account is known as Instagram automation. It may entail scheduling postings, as well as liking, commenting, reporting, and other actions. Bots are often used to automate Instagram posts. A scheduling tool with a feature-rich dashboard may be highly useful despite the fact that management solutions can occasionally be quite expensive.

There are many Instagram automation tools in the market. but the best three Instagram automation tools for DTC brands are: 

  • Agorapulse: A complete social media management platform called Agorapulse. It allows you to pre-load Instagram posts and schedule their publication at the time you desire. Agorapulse offers comprehensive insights into your social media activity as well as the ability to schedule posts for Facebook, Twitter, and LinkedIn.

  • Kicksta: It is a growth-oriented Instagram automation tool. It generates genuine interaction with the aid of AI technologies. Kicksta doesn't support bots, thus it can't promise a precise number of followers. Instead, you may connect with actual users using Kicksta's targeting choices to grow your following naturally. You may make a list of companies, influencers, and rivals with audiences you wish to target using your dashboard. Then, you produce top-notch Instagram content to draw those users in.

  • Upleap: Another Instagram automation tool that might assist you in naturally increasing your following is Upleap. It employs a number of algorithms to reduce the scope of the target market by applying filters like hashtags, themes, geography, and others. You will be given a personal account manager when you join up with Upleap who will look after your account and assist you in tailoring it to meet your particular requirements.

Brand Deals Of The Week

The Labor Day Sale on FLOYD is here, get exciting discounts.   

Endless amazing summer sale o on ALDO and get up to 50% off!

Flat 50% off! Enjoy the crazy discount offer on Steve Madden. 

Change your lifestyle with Lenovo, amazing deals on laptops.

Look fabulous with Covergirl, and grab the amazing offer. 

Top Reads Of The Week

The Telehealth service launched by Amazon Care is shutting down, Amazon. 

The rewards program has been unveiled by Walmart for Walmart + members.

Bed Bath & Beyond is struggling to pay a loan of approx. $375 million.

9 plus stores is been inflating by Oak + Fort in the United States.

Pinduoduo, the biggest eCommerce company in China is to enter the United States. 

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.