#115 The Least boring Weekly Newsletter

August 17, 2022 • Estimated Reading Time: 11 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Walmart, the world's largest retailer, announced an exclusive streaming deal for Paramount+, a new direct-to-consumer premium video service, under which all new and upcoming movies from Paramount Pictures will be available to stream on Walmart's digital entertainment service, Walmart+ and its subscription video on demand (SVOD) offering.

The partnership will give members of Walmart+ and Paramount+ access to a vast library of iconic movies including those from Nickelodeon Movies and MTV Films. The service is designed to help members save money on the entertainment they love. This deal is the latest example of how Walmart is using technology and innovation to offer customers more value at the price they are paying. 

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

📢Meet Miquela, The Digital Influencer Partnering With Pacsun

📲How To Get The Most Out of Your Brand's Influencer Marketing Campaign

🎥 Video Bites: All Things DTC!

📈Three Google Analytics Hacks To Drive More Traffic From Search Engines

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Meet Miquela, The Digital Influencer Partnering With Pacsun

The digital world is where Gen Zers live, so it's important for businesses to build relationships with this demographic through the digital world. In addition to being a natural extension of the physical world, the digital world also provides an opportunity for businesses to understand Gen Zers' needs and wants more deeply than ever before. 

In an effort to strengthen its online relationship with Generation Z, fashion company Pacsun has launched a new collaboration with online influencer Miquela. The two will work together to create social media content for the brand's 2022 holiday and back-to-school promotions. When the "19-year-old" robot went viral on Instagram in 2016, Miquela became well-known. Since then, the influencer has amassed millions of social media followers, been crowned Time Magazine's "most influential person on the internet," and probably influenced fashion firms to use computer-generated influencers as well. 

A new marketing plan for the shop has begun, according to Pacsun, who also stated that it would be focusing more on the fourth quarter of the year on virtual influencers and the metaverse.

How To Get The Most Out of Your Brand's Influencer Marketing Campaign

Influencer marketing has become an essential part of any brand's marketing strategy. Many brands are betting on influencers to reach out to their target audiences, and the numbers back up this assumption. Though influencer marketing is still a relatively new phenomenon, there are several proven ways to make it more effective. 

Here are some tips for creating a successful campaign:

  • Choose your influencers wisely: It's important to choose social media users who match your brand's audience and values. Most importantly, you want people who have a large following and who can help spread your message effectively. You can also consider looking for micro-influencers with smaller followings but whose followers are more engaged with them because they're more personal connections than celebrities or large companies with thousands of followers who don't know them personally.

  • Find a way to make it measurable—you need to be able to measure whether or not your campaign was successful so that you can replicate it if necessary and improve on it next time around if possible! Make sure that you have metrics in place so that you know exactly how much engagement each influencer generated while they were involved in your campaign.

  • Pick out specific products/services for them to promote: It's important for influencers to post about products or services that are relevant to their audience so that people who see their posts will actually want or need them. For example, if an influencer only wears designer clothes, then posting about how much she loves wearing sweatpants would probably not resonate well with her audience (or anyone else).

  • Create a plan for engaging with the influencers: Make sure they know what is expected of them and that they have enough time to respond if they need more information or approval before posting anything on social media or YouTube. Set up a schedule so that you don't overload them with requests at once, but also don't give them too much time between interactions—this could mean they forget about you entirely!

  • Be flexible: influencers are busy people with lots of things going on at once, so don't expect them to be able to focus 100% of their attention on your project at all times during its duration! Be flexible enough with deadlines so that they can take breaks when needed or even stop working on something altogether.

  • Make sure that your campaign is authentic: You want your brand and the influencer’s brand to be complementary in some way so that your audience will see the connection between your product and theirs. You also want to make sure that what you're selling is something that aligns with the influencer's values and interests; this will help ensure that people trust them as an authority on the subject matter.

Lastly, make sure that you're both clear about what you want from each other ahead of time so there are no surprises when it comes time for deliverables! Once everything has been created and published on social media platforms like Instagram or Facebook, make sure that people know about it! This means sharing links through email newsletters or posting updates on Twitter so that people know what's going on without having to go searching for them themselves.

Video Bites: All Things DTC

No time for elaborate food before an important meeting? Need an energy boost for the shopping run? Those midnight cravings? PERKIER Protein Bar is your go-to performance energy bar, crafted with an ideal blend of Gold Standard Premium Whey protein, Lactoferrin, and a punch of flavor with the finest cocoa Ideal as a healthy snack any time of the day. 

The advertisement shows the protein bar has the same energy as one glass of protein shake blended with mother's love. The chocolate bar contains ingredients trusted by the mother. 

What do we like about the ad here?

1. The graphics are eye-catching; even if you try to ignore the creativity can not let your eyes forget this unique advertisement.

2. They showed how making nutrient-rich drinks can sometimes be difficult, so they offer an alternative to their consumers. 

3. Ultimately, it shows how it is able to create differentiators, for why a user should buy their chocolate bar by saving time for a consumer from researching on the internet or looking at the ingredient information in the package.

The advertisement in itself is a complete detailed video for a young generation customer market whom they are targeting for their product. 

Three Google Analytics Hacks To Drive More Traffic From Search Engines

If you've ever wanted to increase the number of people visiting your website, then using Google Analytics is the way to go. It's a free tool that allows you to track your visitor statistics and make changes accordingly. If you're looking to get the most out of your Google Analytics account, these hacks will help you do it.

1. Use Custom Dimensions

Custom dimensions are a way to add additional information to the data that Google Analytics is already collecting. For example, if you want to see how many times people have clicked on a certain link or button, you can add a "Click" custom dimension to track this specific interaction with your site. You can then create an entire report based on clicks and traffic patterns that will help you make decisions about what content and functionality should be prioritized on your site.

2. Set up goals and conversion funnels

Goals are what tell Google Analytics that something has happened in your website that matters—for example, if a user buys a product or submits their email address. Conversion funnels help you see how users interact with your site as they move toward accomplishing their goals. In other words, they let you know what pages people visit when they're trying to accomplish something specific on your site. If there are certain goals you want to track closely (like sales), you can set up alerts so that when they happen, Google Analytics will send them directly to your inbox or phone. This way, you won't have to manually check every day and wonder if anything happened!

3. Create Segments

Segments allow users to group their data into smaller segments so they can isolate specific trends or behaviors within their user base that might not otherwise be apparent in the aggregate data provided by Google Analytics alone (such as tracking only mobile users). Segments let you slice and dice your data to see things like which pages are getting the most traffic (and thus should be optimized), which traffic sources are bringing in the most customers, etc. This is one of those things that sounds simple but can make a huge difference in how useful your data is in terms of making decisions about future marketing campaigns or other efforts on social media.

Top Reads Of The Week

Home Depot exceeds profits estimates and maintains its 2022 forecast.

Retailers and suppliers disagree over price increases as customers experience sticker shock.

Retailers are benefiting as a result of consumers' high expenditure on cosmetics and beautification.

By displaying advertisements on your iPhone, Apple discovers its next big business.

Even after significant layoffs, an at-home cycling workout firm is struggling.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

General Manager - Mr.Roof

VP-Marketing - Prana

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.