#114 The Least boring Weekend Newsletter

August 13, 2022 • Estimated Reading Time: 13 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Disney + is increasing subscription pricing - inflation-induced increases in subscription costs are going to happen now, and consumers aren’t going to be happy; it’s going to be interesting to see how brands tackle this. We’ll be sharing more on this topic next week - have a watch out for it.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

👩‍💻Gucci Enters Cryptocurrency Space with Adoption of ApeCoin

🚀7 Ways To Turn Your Shopify Store Into A Recurring Revenue Goldmine

🥇 Brand Of The Week - Blanco Niño

🛍How to Use Instagram Video to Promote Your Ecommerce Brand

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Gucci Enters Cryptocurrency Space with Adoption of ApeCoin

Gucci is the first retailer to accept BitPay payments for ApeCoin (APE). BitPay is the biggest Bitcoin and cryptocurrency payment service provider in the world. By taking this decision, BitPay is expanding the range of crypto assets that it now accepts as payment at its US locations. Through the BitPay Wallet software, users may purchase, store, trade, and spend Euro Coin and ApeCoin (APE) (EUROC). Businesses that utilize BitPay may now accept payments made with ApeCoin and Euro Coin from any cryptocurrency wallet, in addition to Gucci. The BAYC community appears to have been rather supportive of Gucci's cryptocurrency endeavors so far. The initial buyer of Gucci products at the Wooster Street store in New York City used ETH.

The Web3 market has already been approached by Gucci. For their Aria apparel line, the fashion brand produced an NFT video, which was sold for $25,000 at Christie's Proof of Sovereignty in 2021. It debuted its own brand, 10KTF: Gucci Grail Mint Pass, in March 2022. It offered users the chance to alter their PFP costumes or NFT profile photos using 11 of the most popular NFT projects at the time. 

Before ApeCoin, 12 alternative cryptocurrencies were accepted as payment methods at 111 Gucci stores in North America. They comprise Bitcoin Cash, Bitcoin, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu, and Dogecoin, as well as five stablecoins that are linked to the US dollar. The value of the most recent Bored Ape Yacht Club NFT collection has increased as a result of this information.

7 Ways To Turn Your Shopify Store Into A Recurring Revenue Goldmine

It's time to start thinking about your Shopify store as a recurring revenue goldmine. If you're not already, you should be looking at ways to turn your Shopify store into a recurring revenue stream. But if you're not getting the most out of it, your store could be making much more money than it is right now.

Here are 7 ways to turn your Shopify store into a recurring revenue goldmine:

🎯Make sure your marketing is on point: If people aren't finding your product, they can't buy it! Make sure you're using the right keywords in all of your marketing materials, and make sure that you're targeting the right audience for each piece of content you create.

📢Create relevant content: You want people to come back to your site repeatedly, so make sure that every piece of content has value—don't just throw up an article about how great your product is without giving readers any reason why they should care about it!

🥁Build relationships with influencers in your niche: If you've been in business for a while, there might be other people doing work similar to yours who would love to partner with you or even just give a shoutout on social media! This can lead directly to sales and new customers coming through the door—just make sure that if someone offers a partnership they fit into your target market!

🛠Use Shopify tools to enhance customer experience: Make sure that you're using all of the tools available to you on Shopify to provide an outstanding customer experience. From product descriptions and images that convey the value of your product to reviews from customers who've used it before and loved it (and left positive feedback for you!), and shipping information so that potential buyers know how long it will take them to get their hands on what they're buying.

📜Creating email list: Create an email list of all of your customers who have purchased from your store. This will allow you to market directly to these people so that you can offer them promotions or discounts on future purchases.

📬Create an incentive program: You should create an incentive program for current customers and potential new ones. For example, if someone buys something from your store 3 times within 1 month, they get 10% off their next purchase. If they buy something 5 times within 1 month, they get 20% off their next purchase. The more often someone buys from your store, the more they save each time they do so! This method provides both an incentive for customers to shop more often at your store as well as a way for them to save money when they do decide to buy something again (which means they will keep coming back).

🛒Offer subscription-based offers: You can offer customers a subscription service they can sign up for on your site, and then they'll be charged automatically monthly or yearly. This is a great way to make money from customers who will continue to use your services, rather than just one-off purchases. It also helps build customer loyalty over time. The more loyal your customers are, the more likely they'll be to stick with you and purchase other products from you in the future as well.

Brand Of The Week - Blanco Niño

The award-winning line of corn tortilla chips produced by Blanco Nio, a premium corn tortilla and tortilla chip manufacturer located in Tipperary, is now available in packaging that is completely recyclable. The first premium corn tortilla chip company in the UK and Ireland to switch to packaging that is entirely recyclable is Blanco Nio. A normal crisp package takes hundreds of years to degrade, which makes trash disposal extremely difficult. Less than one-third of the 265,000 tonnes of plastic garbage that Ireland produces each year is recycled.

The new packaging from Blanco Nio is constructed from polypropylene 5, a plastic material that is frequently recycled. The product remains more fresh for longer thanks to the novel new design. The package has a custom design with a window and eye-catching stylized landscapes that symbolize the main flavors' components. The product line itself is unaltered and continues to be of the high caliber for which the brand has been recognized. Lightly Salted, Blue Corn (formerly known as Ancient Grain), and Chilli & Lime are among the flavors offered.

Five stars were given to Blanco Nio Tortilla Chips at the Great Taste Awards 2022. Their Lightly Salted & Blue Corn flavors both receive two ratings, and their Chilli & Lime flavor receives one. Blanco Nio tortilla chips are prepared with the best ingredients, some of which are derived from traditional farmers in Mexico, and therefore are organically gluten-free, vegan approachable, and kosher approved.

How to Use Instagram Video to Promote Your Ecommerce Brand

If you're an e-commerce brand, you know that Instagram is a great place to promote your products. But did you know that Instagram videos are also a great way to promote your e-commerce business? A well-placed video can be a powerful asset to your eCommerce brand. If you're looking for a way to promote your e-commerce brand on Instagram, video is the way to go. Video is an engaging medium that allows you to connect with your customers and make them feel like they are part of the experience.

Instagram video is more than just a way to show off your product—it's also a powerful marketing tool. Many customers are visual learners and are more likely to want to watch a video about how something works or why they should buy something than read about it. And when it comes to shopping online, there's no question that seeing how something looks and works can be crucial in making a decision whether or not to purchase it.

Here are some tips for using Instagram videos to promote your e-commerce brand:

👔Promote Products: You can use videos to promote products on Instagram by showing them off in action, in their natural habitat, or even in an unusual setting. For example, you could show how a product works by filming yourself using it in real life, or maybe try filming it from an angle that shows off some of the design details. This will help your followers visualize themselves using the product before they even purchase it!

🎥Showcase Behind-the-Scenes Content: Another great way to use Instagram video is by showcasing behind-the-scenes content like studio tours or behind-the-scenes footage from photo shoots. This gives your followers a deeper look into who you are as a brand and what makes you tick—which will make them feel more connected with you!

🧰Use Filters to Add Personality: Instagram allows users to apply filters to their videos, which can help you add some personality and make your videos more engaging. You can also use the filters as a way of demonstrating how products will look in different settings (such as in daylight or at night).

🧲Have an Engaging Intro: Just like with any other type of content, having an engaging intro is key when it comes to getting people's attention on Instagram. Try starting with a short teaser before the actual clip begins—this will build anticipation for what's coming up next. If possible, try adding sound effects or music into this section as well.

# Make Use of Hashtags: Hashtags are important when it comes to marketing on social media platforms because they help users find relevant content based on keywords they're interested in exploring further. When creating videos for your brand's Instagram account, be sure not only to include relevant hashtags but also to use them effectively throughout each clip (not just at the end).

Brand Deals Of The Week

Warehousing tactic sale 60% discount with free delivery over $60

Extra 40% off Reebok Back to School Sale

Travel and Luggage Sales at REI Outlet Free delivery over $50 and discounts of up to 66%

Get daily discounts of up to 70% at the Wayfair professional sale.

For an immediate savings, check out the most recent cell phone discounts at Best Buy.

Top Reads Of The Week

The opening of the chain's first location in South America sends Ikea fever to Chile.

Rancho La Gloria releases enhanced premium tequilas.

Marketers have difficulties with back-to-school as consumers prioritize savings.

The US inflation rate decreases a little to 8.5 percent.

McDonald's claims it has plans to reopen a few locations in Ukraine.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Assistant Manager - Pan American Group

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.