#113 The Least boring Weekly Newsletter

August 10, 2022 • Estimated Reading Time: 12 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

In a case involving allegations that it was a "similar brand," a small fashion firm defeated high-street giant Zara. The Darlington-based company House of Zana has received legal threats from the retailer. The apparel line's owner Amber Coterie debuted it online in 2018 and established her first physical location in Darlington a year later. When it tried to trademark the House of Zana moniker, it was met with a notice of the complaint and a letter from attorneys for Zara claiming that the brand was "ideologically identical" to theirs and the target audience was "deceptively similar."

According to Mrs. Kotri, she has also spoken with more than ten other small business owners who have received calls from the fashion firm requesting them to change their names. The small firm argued that there were no similarities between the two items and that Zara had not done enough research into their design process before making its claims. They also argued that there were several other brands that had similar designs but were not being investigated or sued by Zara at this time. The judge agreed with this argument and found in favor of the smaller company, stating that "Zara has not taken sufficient care to research its own designs."

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

👁Puma Unveils Their First-Ever Metaverse Kit And Releases City's Third Kit For 2022/23

💸What Makes Dtc Brands Generate Limitless Revenue?

💰Best Business Practices

🎥How To Create An Awesome 60-Second TikTok Video

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Puma Unveils Their First-Ever Metaverse Kit And Releases City's Third Kit For 2022/23

Players have the chance to explore and engage with the colorful new kit in the PUMA and the Land of Games experience when it was initially introduced on Roblox. The new Third jersey, which was unveiled as part of the event, honors Manchester's inventiveness with a Fizzy Light and Parisian Night Color palette and strong features drawn from the street art of the city. For a brief period of time, the Manchester City Home and Third kits will be available in the exclusive Metaverse event, which includes a reskin of the team's present lobby and stadium in PUMA and the Land of Games.

In addition, the event will introduce new Layered Clothing pieces, new in-experiences, and upgrades to the highlighted activities. As part of the launch, a connection connecting Man City's Blue Moon experience on Roblox will open, allowing users to explore both experiences and receive a free item.

A free digital Manchester City Third kit shirt is also redeemable during the first two weeks of the launch for those that compete in and succeed in Football Rush in PUMA and the Land of Games. The new digital Manchester City Third kit will be available for purchase at the PUMA gear store on Roblox for all other users.

What Makes DTC Brands Generate Limitless Revenue?

The key to generating limitless revenue for DTC brands is to make a subscription experience that is so easy, that users can't help but subscribe. DTC brands have seen their user base grow to over 100 million subscribers in less than 10 years. The reason for this growth is simple: the more time people spend on the website and other subscription-based products, the more they are exposed to ads and marketing messages. The more they are exposed to these ads and marketing messages, the more they are likely to buy from your company. That's where an outstanding subscription experience comes in.

The Outstanding subscription experience makes DTC brands generate limitless revenue by offering unlimited access to their products and services. This is achieved by making things easy for consumers, who can purchase the product or service and start using it immediately without waiting for the next installment. A well-designed subscription model also makes sure that the consumer is always informed of their status and progress in using the product or service. The subscription model also ensures that the consumer is always informed of their status and progress in using the product or service.

An outstanding subscription experience is made up of a series of actions that take place within a company and the customer's relationship with the brand. The actions include things like:

1. The first step in the outstanding subscription experience is to make the customer feel like they are getting the most value for their money. This can be done by creating a personalized customer experience, which will help you develop a rapport with your customer.

2. The second step is to help your customer feel like they have control over their purchase, which will ensure they'll be more likely to keep coming back. You can do this by giving them options and letting them choose between them, or by giving them a way to customize their subscription plan.

3. The third step is to give your customers something that they can't get anywhere else, or at least not as quickly, such as exclusive content or a limited edition product line. This will make them want to come back again and again!

4. The fourth step is to offer something that makes your customers feel good about themselves—and this could be anything from discounts on future purchases to free gifts with purchase!

5. The fifth step is all about making sure you're keeping up with trends in the industry so that you're always

Best Business Practices:  Birchbox

Birchbox is a subscription-based beauty box company that sends customers five samples of different beauty products every month. The company's goal is to make it easier for customers to discover new brands and products. Birchbox has over 1.5 million subscribers worldwide. They have been featured on the list of top media outlets. Birchbox has developed a number of advantages over competitors like Sephora, which is also an online retailer that offers cosmetics and skincare products. Birchbox's customer base is growing rapidly while Sephora's is shrinking, and it's easy to see why: Birchbox has a superior customer experience, providing more value for its customers than any other company in the industry.

  • The first thing that sets Birchbox apart from its competitors is its branding. They have a very clear identity as both a brand and a company—their logo is simple but elegant; their website is clean and easy to navigate; they have consistent branding across all of their platforms (including social media). This consistency makes it easy for customers to recognize and trust

  • Birchbox's marketing strategy focuses on building relationships between their customers and the brand itself; this allows them to better communicate with their audience, which in turn helps them grow their customer base. They do this by providing relevant content through email marketing, social media, and other online platforms like their blog & website.

  • They also offer an affiliate program that allows individuals who are interested in promoting Birchbox products online (bloggers) to earn money from referrals by linking back to the Birchbox site using banners/links/text links etcetera). This means that bloggers are essentially promoting Birchbox without having any monetary gain themselves! This helps build trust between the blogger and consumer because they know they're being compensated by someone other than themselves or Birchbox Incorporated.

Therefore, Birchbox's marketing strategy is best because it has a very clear goal: to find new customers for the company. The company offers a subscription service that provides customers with samples of beauty products every month. This allows them to try out new products without having to spend a lot of money on full-sized versions. The company also offers a rewards program that gives customers points for reviews and referrals, which they can then redeem for more samples or other perks. These strategies have allowed Birchbox to grow rapidly over the past few years, and they are still growing at an impressive rate.

How to create an awesome 60-second video

If you use TikTok, you know that it has the ability to make you feel like anything is possible. Whether it's a simple selfie or a full-blown music video, TikTok allows you to express yourself in a way that feels honest and authentic. And that's pretty cool! But what if you want to take it a step further? What if you want to make your own 60-second tips & tricks video? It's not as hard as you might think! Here are our top 5 tips for creating an awesome 60-second video:

  1. Keep it simple - If you're trying to fit a lot of information into a 60-second video, you'll end up with a confusing mess. Instead, focus on one or two key points and make sure they're clearly communicated in an engaging way.

  1. Make it entertaining - There's no reason why your marketing videos should be boring! People will remember them more readily if they're fun to watch and easy on the eyes, so take the time to make them visually appealing as well as informative!

  2. Make it easy to watch - Keep your videos short and to the point, and avoid long introductions or filler text if possible. People are busy and don't want to spend too much time watching something they don't care about—so make it easy for them to get the information they need quickly and efficiently!

  3. Make sure your message is clear - If you have an important message that needs to be conveyed to your audience, then make sure that message is clear in your video! There are lots of different ways to do this—you could use subtitles or captions in addition to audio (i.e., radio plays), use visual cues like graphics or animations that show what's being said (i.e., product demos), or simply tell people what you're going over before you start talking so there aren't any surprises along the way.

  4. If you don't have access to professional equipment or a team of experts, consider using free editing software like iMovie or Premiere Elements. These programs can help make your videos easier for your audience to follow along with and more engaging for them overall.

Top Reads Of The Week

Why running shoe manufacturers are now producing women's sneakers?

By 2027, US e-commerce revenues will reach $1.6 trillion.

Warm weather increases retail sales, but inflation concerns are looming.

First GU shop to open in the US.

In the PV Retail Growth Opportunities Report 2022, the agency sales model is used in Europe and North America.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Crew Member - McDonald's

PowerBI Developer - Harvey Nash

Prod Mgr - Bayer

Host - Applebee's

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.