#107 The Least boring Weekly Newsletter

July 20, 2022 • Estimated Reading Time: 10 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

The Future of Ecommerce is Now, Make it Big's fifth-year theme, places an emphasis on mid-market and enterprise merchant development and innovation while putting small company merchants on a forward-looking course to develop, manage, and expand their online operations. John Mackey, a co-founder of Whole Foods Market, Jenny Fleiss, Seth Godin, a best-selling author, and Kate Ancketill, the founder and CEO of GDR Creative Intelligence, are among this year's notable lineup of keynote speakers. Inspiring how-to viewpoints and experiences on retail trends, contemporary marketing, and company sustainability will be shared by all of the presenters.

It will be simpler to explore, connect with, and get practical ideas with the help of a range of innovative session formats, including interactive workshops, the first-ever Make it Big live podcast interview, and multiple panels on emerging trends. With its Make it Big Awards program, BigCommerce, a pioneer in Open SaaS eCommerce, will recognize and award the top B2C and B2B clients in the market. Participants will compete for a $4,000 prize package for each winner or a gift to their preferred charity. Design, innovation, innovative brand, and global strategy are the groupings for this year.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🥁McDonald's challenged Dairy Queen for Sign War 

💫Sponsored Section

📣Brand With a Purpose Help DTC Business Get Success

🚀Best Business Practices - Casper

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

WHAT’S COOKING, HUH?

McDonald's challenged Dairy Queen for Sign War 

McDonald’s and Dairy Queen are having a “sign war,” and things are getting real messy real fast. The two fast food chains are battling over who can claim to be the true home of the Big Mac, and they’re bringing out their big guns. Dairy Queen is claiming that its location was first, but McDonald’s has a stack of evidence to the contrary. In fact, some people think that Dairy Queen actually stole its name from McDonald’s in some way. The two restaurants are competing for the same customers, so both have taken to posting signs on their front doors that say similar things about their products.

But it's not just about what each restaurant is selling—it's also about who they're selling it to. And as you can imagine, this is not going over well with some of the local residents who live nearby. The Dairy Queen is hoping to be more competitive with McDonald’s because they have recently been opening new stores in different locations around town. The first location opened last year at the corner of Route 14 and Interstate 29, while another location opened last week on Route 14 south of Springfield.

Sponsored Section:

Some of Apteo's success stories:

How Rampage Coffee Made $18.8K Of Coffee And Merch With Apteo?

How Elizabeth Mott Increased AOVs And Decreased CPMs With Apteo?

How Ecom Honey Uses Apteo To Create High-Conversion Campaigns?

Brands With a Purpose Help DTC Business Get Success

Being a brand with a purpose can help DTC businesses get success by helping them stand out in an increasingly crowded marketplace. Consumers are inundated with brands, and they're less likely to care about how much the products cost or how many claims there are on the packaging. A company that has a clear reason for existing—whether it's to help people live healthier lives, or to make money off of other people's problems—is likely to be seen as more trustworthy than one without a clear purpose. 

For example, Coca-Cola is a brand that has a clear purpose: to provide refreshments for people all over the world. They have done this through their products and marketing, which has brought them success. Apple makes great products that are both easy to use and aesthetically pleasing. Their purpose is to make people's lives easier. Nike makes shoes that are designed to help athletes achieve their goals. This is why they spend so much time making sure they are comfortable, durable, and stylish—they want their customers' feet to feel good!

A purpose-driven brand is one that has a strong sense of what it stands for and why it exists. It has clear goals and an understanding of how its actions will impact the world. It is not a slogan or a tagline, but rather an expression of the core values and beliefs that guide the company's decisions.

5 reasons why it is important to be purpose-driven in this era of marketing are as follows:

🛍DTC businesses should consider how being a brand with a purpose can help them reach consumers who might not otherwise be interested in their products. The DTC business should have a clear vision of how it wants to be perceived by its audience, what it wants from its audience, and how it can provide value to its target audience.

🎯The DTC business should also have a clear understanding of its goal in creating content, which is to create meaningful relationships with people who will buy from you in the future. These relationships should be built through experiences that provide value and inspire action.

🧲 Purpose-driven brands are more likely to attract customers who have aligned interests with their own because they are more likely to buy into your story and vision. To stand out from the competition, which includes huge brands with significant advantages in areas like access to capital and economies of scale, DTC companies need to have a clear purpose.

📬The businesses that are genuinely successful have had challenging and important storylines and aren't embarrassed to discuss them in public. This gives their consumers greater significance and value, and it may even result in loyal customers who bring in new customers.

💪Strengthening your brand's authority and credibility through purpose-driven marketing may lead to new business prospects with organizations, clients, partners, influencers, and investors that share your beliefs. A successful company may be created by having a clearly defined mission, investing in that reason, and living it every day. This will also help you to connect with your target audience.

Best Business Practices - Casper

How Casper Addressed The Pain Points and Made it Into DTC! 

Casper is a mattress firm that was founded in 2010. The company makes a wide range of mattresses, including toppers, pillows, and futons. The mattresses are made from natural materials such as cotton or wool and come in a variety of sizes. Casper also offers delivery services for customers who live in areas where it's challenging to get to their local store. The company has an online shop where customers can buy these products online at any time of day or night.

Their mattresses are made in the USA and available in dozens of styles. They have an impressive selection of pillows, too! When you buy a Casper mattress, you can be sure that it's going to support your body in the best way possible by providing the right amount of support to all the areas where you need it most. The founders of Casper succeeded in their goal of creating the "Warby Parker of mattresses." It takes a lot of time and effort to buy a mattress, and there are complicated shipping procedures to consider.

Casper addressed the pain points of tiresome selection and challenging delivery by utilizing DTC content and social media marketing strategies to persuade customers that they had the ideal mattress for everyone. Customers may evaluate the mattresses at home and return them for free at any time within three months.

Top Reads Of The Week

Vallarta Supermarkets is incorporating a white-label e-commerce platform.

NBCU Aims at Promoting E-Commerce with New Reality Series.

BetterCommerce accepts AdYogi's collaboration in order to speed up growth for contemporary D2C firms.

WPP acquires leading eCommerce agency Corebiz.

In the future, Netflix wants to create brands that go much beyond streaming.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Pharmacy Manager - Walmart 

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.