#106 The Least boring Weekend Newsletter

July 16, 2022 • Estimated Reading Time: 12 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Shoppers want to spend more money this year, especially as more children return to traditional classroom settings. Although US students won't return to their schools until late August or early September, businesses should start stepping up their back-to-school (BTS) and back-to-college (BTC) promotional strategies. Spending on back-to-school items is anticipated to rise by 8% in 2022, according to MasterCard Spending Pulse. 

How can businesses tackle this business opportunity?

🔐What should come first? Make sure your products are top-notch. You can't have successful back-to-school promotions if you push the wrong products. Decide which things to emphasize in your shop and material before creating your advertising.

💰Customers are increasingly purchasing back-to-school items through internet retailers. Make a unique banner to promote your back-to-school initiative. And if you can, create a back-to-school area on your website where you may house all of your back-to-school products. Adidas is performing this identical action on its website. Men's and women's back-to-school categories are available at the shop. Men's and women's back-to-school categories are available at the shop. In addition to presenting the items, the page has a motivating concept with a "Comeback Season" appearance.

🥁You've thus stocked up on chic and practical back-to-school supplies. That's fantastic, but how do you intend to persuade customers to make a purchase? If your response is to list your things online merely, you won't stand out from the numerous other retailers that take the same approach. Showcase your items, so they precisely appeal to back-to-school customers instead of just throwing them out there.

📈Consider incorporating current trends or events that interest your target audience into your back-to-school marketing. For instance, in 2015, Pokemon Go completely overtook both the app and physical worlds. As a result, several stores used the Pokemon Go wave to boost sales and remain competitive. What now have children (or even parents) enthralled? 

🎥Back-to-school is a terrific time to start using influencer marketing since parents and children are looking for buying inspiration. You can bet that consumers turn to influencers for that inspiration, at least to some degree. In relation to that, collaborating with bloggers or influencers could be a smart decision for your company.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

📣Ducati Announces Its Entry Into The Web 3.0 Market

👥Why does a Business need Customer profiling to gain a competitive edge?

🥇 Brand Of The Week - KeVita

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

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Ducati Announces Its Entry Into The Web 3.0 Market 

Ducati, an Italian motorcycle manufacturer, has stated plans to use NFT PRO and Ripple to motorboat its classic NFT postulation successful business. This will be the typical specific debut from a well-known motorcycle company, with a primary focus on enhancing engagement with its community, the Ducatisti, and increasing brand recognition. Ducati announces its entry into the Web 3.0 market with this conscious decision.

According to the press release, the firm will use XRPL to launch its next blockchain- and digital asset-related initiatives, with Ripple serving as a technical adviser. The Web3 initiatives will also feature digital aggregation spaces, NFT collections, and more. NFT PRO will support the realization of this goal, which will benefit the Ducati community since Web3 marks the next stage in the growth of the Italian company's digital strategy.

Why does a Business need Customer profiling to gain a competitive edge?

Businesses compete for market share, customer retention, and acquisition in today's highly competitive industry. Companies must target the appropriate prospects with the right product at the right time to acquire this edge, attract more consumers, and boost customer loyalty. How can firms identify potential customers for their goods or services? How can businesses deliver a service that makes customers feel appreciated and engaged when they are ready to buy? The secret to achieving a competitive edge is customer profiling, which, when done effectively, may assist meet all of the abovementioned requirements to boost sales and improve market share.

Customer profiling can also help you understand where your customers are coming from and how they interact with your brand. For instance, if you are trying to sell a product that is not widely available in your area, customer profiling can help you figure out how to target customers who would be interested in buying your product. You may also want to focus on specific demographics or companies interested in your product. This will help you build better relationships with them and ensure their experience with you is as positive as possible.

🛠In addition, companies that use customer profiling can also use it as a tool for measuring the success of their current marketing strategies. By looking at how well their various campaigns are performing with different customers, they can see where they need to focus their attention to reach more people with their products or services.

🚀 Businesses can make informed decisions by using customer profiling techniques in conjunction with other metrics like sales volume or market share. This approach gives businesses an edge over other companies because it allows you to identify trends in your market and take advantage of them while they're still new! At the same time, the marketing tactics are most effective at getting new customers on board with their brand while maintaining current ones who are loyal.

👥Today's consumer data generated through several devices and touchpoints, including mobiles, tablets, and desktops, is the silver lining of our modern era. By profiling and analyzing this data, businesses may learn not just what interests consumers but also how to reach them and when they might be ready to make a purchase. Then, companies may utilize this information—often referred to as customer insight—to inform the company's future marketing strategy, enhance targeting, and enhance the customer experience.

🎯 With so many options available in the marketplace today, it's crucial for companies to have a good grasp on exactly who their consumers are before they start targeting them with advertising campaigns or other forms of marketing efforts. Customer profiling allows companies to identify these people early on to begin focusing their resources on them instead of figuring out what makes each person tick!

💭Knowing your customers' preferences allows you to create products tailored specifically to them and their needs. You also have an opportunity to offer incentives or discounts based on their past purchases as well as their preferred payment methods (online or offline).

Brand Of The Week - KeVita

With its new range of light and energizing Sparkling Probiotic Lemonades 🍋 this summer, KeVita, a leading brand of flavourful, probiotic sparkling drinks, is giving the treasured traditional flavor of childhood lemonade a modern twist. The deliciously fizzy summer beverages, which come in the flavors Classic and Peach, are prepared with natural ingredients and fermented water kefir culture. They taste great, are loaded with billions of active bacteria, and are available in the varieties Classic and Peach.

As part of a countrywide tour-themed "Smarter Lemonade. Sweeter Summer," KeVita Lemonade Stands will be springing up all across the nation to provide people the chance to sample the product. KeVita will please guests by giving out more than 50,000 free bottles of lemonade, offering giveaways centered around summer, and creating picnic spots with a lemonade theme that are ideal for relaxing and drinking. KeVita's countrywide tour, "Smarter Lemonade. Sweeter Summer," will attend fitness classes, parks, movie nights, festivals, carnivals, and more beginning this week until National Lemonade Day in late August. 

Brand Deals Of The Week

79 of the best prime day Offers Under $50.

50% off on all products at the Adidas clearance sale.

Enjoy the Calvin Klein 50% off sale for the best fighting innerwear. 

Buy electronics and gadgets at as low as 89$-200$.

Save 22% with Industry West furniture shopping now!

Top Reads Of The Week

Rock magazine Creem airs a surreal advertisement using the legendary Boy Howdy to mark its comeback.

Shein, a Chinese fast-fashion brand, plans to go IPO in the US as soon as 2024.

16 U.S. stores that Starbucks is set to close because of safety concerns.

Molson Coors to return to the Super Bowl for the first time in more than 30 years.

Microsoft and Netflix collaborate on an ad-supported membership plan.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Associate Designer- Buck Manson

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.