#105 The Least boring Weekly Newsletter

July 13, 2022 • Estimated Reading Time: 10 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

It's no secret that Tik Tok is a hit with audiences, but it can be tough to know where to focus your marketing efforts. Gentleminions, the company behind the Tik Tok storm, is taking on box office success in a big way. It all started with the Gentleminions, an online community of fans who came together to help one another achieve their dreams. The Gentleminions are no strangers to success—they've been featured on Forbes, Fox News, and even in The New York Times—but they've never had anything like this! Their Tik Tok storm has been a huge hit among fans and followers alike, with over 1 million views within the first 24 hours after it was posted.

The Gentleminions are thrilled by how far their community has come in such a short time. They're excited not only by the attention they've received from their Tik Tok storm but also by what it says about the power of social media platforms like Tik Tok when harnessed by talented creators who know how to connect with audiences on a deeper level than ever before possible."

The Gentleminions team has created an algorithm that determines the best way to reach your audience, based on their location and demographics. They then use this data to create a storm of Tik Tok videos that will resonate with your target audience. Gentleminions' algorithm is designed to let you know precisely what kind of video content will resonate most with viewers near them—and it will let you know how they're feeling in real-time. This means you'll be able to adjust your messaging as needed, ensuring that you're hitting all the right notes at just the right time.

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🛍In-home grocery delivery service and Walmart+ are merged by Walmart

🎯Why Do DTC Businesses Need To Focus On Loyalty Programs?

🎥 Video Bites: All Things DTC!

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

WHAT’S COOKING, HUH?

In-home grocery delivery service and Walmart+ are merged by Walmart

The InHome initiative was formerly a small-scale trial, but Walmart's move to combine it with Walmart+ puts it as a standard service for millions of the company's online shoppers. Instead of needing to register for the services individually, customers in locations where Walmart offers the service may now sign up for the InHome delivery program whenever they create a Walmart+ account. 

What is the Walmart+ membership Fee?

In addition to the regular Walmart+ price of $12.95 per month or $98 per year, Walmart is also providing unlimited fee- and tip-free shipments through InHome for an additional $7 per month or $40 yearly. According to Walmart, an annual membership to both services now costs $138, which is $10 less than what users charged for the services before they were separated from one another.

How will Walmart+ drivers connect with you? 

Subscribers to Walmart+ who choose the InHome service give a Walmart driver a one-time access code to their house while they are away so they may store their items in the refrigerator or another location in the kitchen. Customers may view the clip for up to a week after it is recorded by employees using a vest-mounted camera to record the delivery procedure. Walmart announced its InHome services on the very same day Amazon announced it will provide a free one-year subscription to Grubhub, a food delivery service.

Why Do DTC Businesses Need To Focus On Loyalty Programs?

Loyalty programs are a great way to build lasting customer relationships and increase revenue. However, they can be difficult to implement and measure in the DTC industry, where customers are constantly switching devices and platforms. To make a loyalty program successful, you need to have a strong understanding of what motivates your customers and how they interact with your brand, as well as how they make purchases. You also need to know which rewards will be more valuable for your customers than others. 

The key is to keep the program simple and easy for customers to use. It should be quick and easy for them to check their balance, earn rewards, or redeem points. Customers should also be able to access it from any device, so they don't have to log in with a username/password every time they want to check in on their account.

In addition to these considerations, you should consider the following:

👥Your customer base needs to be large enough that you can offer them a wide range of rewards options (including things like coupons or discounts). This means that you need enough sales volume so that you can afford this type of program without sacrificing profit margin too much.

🎟Reward points should be easy for customers to earn through activities like shopping at your store or completing surveys or promotions on your website. This makes it easier for them to accumulate points quickly and increase their value when redeeming them for rewards

💰Data comes in when you use your loyalty program to comprehend your buyers, future customers, and purchase behaviors. These facts and insights can lower your expenses for advertising and promotion while also improving your marketing efforts as a whole. Your buyers will voluntarily visit your site for repeat purchases because they are already aware of your goods and services and top-notch customer support.

📫Consumers are willing to be appreciated, given greater value, and kept informed of the greatest offers. Real relationships with customers that are based on shared emotions strengthen behavioral loyalty and boost revenue. Additionally, they could recommend your business to their friends, which might result in increased sales without any work on your part.

🔐Moreover, businesses that have engaged consumers in loyalty programs have a better chance of regaining them. With repeat buyers, you have advantages over prospects that you do not have with new ones, such as the ability to review their past purchases, find out how to contact them, determine their preferred method of communication, and deliver more customized and pertinent communications.

Video Bites: All Things DTC! 

This week, we chose to break down this fantastic video from Freshly

Freshly has given us an excuse to skip cooking food after a long day! But why did this video work?

The first thing is that it reveals our true problem when we return home and look for some nutritious food to feed our hungry stomachs.

This video shows how people who are working professionals get tired of their daily routine and then end up consuming fast food and then exercising to remove the fat gained from that food. The video showed the real-time problem and also gave us the solution to it! The video precisely focused on a woman who is a working professional, and no wonder her daily routine is very tiring, just like we, as readers, have it. But, Freshly healthy nutrient ready-to-eat meals tackle the problem very well, and that is why it is one of the best videos we have chosen among so many. 

Freshly goes further than the usual ready-to-eat meal companies. The purpose of an advertisement video is to educate people and make them aware of the product. If the customer is not able to understand your product, the purpose of the advertisement fails then and there. As a result, it is critical for all DTC brands to make their customers and potential customers aware of their products and the problem they are attempting to solve.

Top Reads Of The Week

In 2022 Identify Gaps And Opportunities For Your Business.

Elon Musk says it’s time for Trump to ‘sail into the sunset’.

According to Jim Cramer, the market may soon see "pleasant surprises."

Warner Records UK and Bose launch NFT partnership with dance duo The Stickmen Project.

By 2026, the FMCG market for the metaverse would develop at a CAGR of 21.8 percent, according to market dynamics, segmentation analysis, and key players.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Assistant Manager - Apple Bee’s

Crew Member -Mcdonald

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.