#102 The Least boring Weekend Newsletter

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Starting out with some amazing news for everyone keen on making continual efforts to switch to a sustainable lifestyle. 

Atomo Coffee is now ready to launch coffee that’s completely sustainable. This Seattle-based start-up originally produced an idea to make smoother cups of joe that were less bitter, catering to the taste of a wider audience. This decision was made owing to the large number of people who love coffee but end up adding creamer & sugar to mask the bitterness. However, after some iterations, the brand pivoted to creating beanless coffee in the wake of increasing threats to the climate due to conventional coffee production. 

Now, Atomo is made using upcycled ingredients such as date pits, helping them tackle the climate crisis without having to compromise on the flavor. Head of Growth, Ed Hoehn said, “we are a mission-based company with sustainability at our core, but for us to be successful, we have to win on taste.”

Almund’s newsletter will give you all kinds of tips for DTC brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🪙 Headless Checkout Experiences Just Got Better For eCommerce Brands

🥂 The Secret Sauce To An Effective Podcast Ad

🥇 Brand Of The Week - Summersalt

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Crypto X DTC

Recently, Citcoin announced its partnership with Bold Commerce to facilitate eCommerce brands, retailers, and wholesalers in the industry with features enabling them to accept and process more than 150 payment methods. These methods include digital wallets, local schemes, credit cards, international transfers, cryptocurrency, etc. To enable the same, Bitcoin’s unified payments API is completely integrated with Bold Commerce to create a headless experience for their customers. 

The problem began when Bold Commerce noticed a significant cart abandonment rate in their Benchmark Report. With Asia Pacific eCommerce stores seeing a rise in people leaning into local payment methods, several other regions saw the contrary. These polarising payment requirements between the East and West caused a gaping rift too difficult for companies, that are trying to expand overseas, to bridge. This forced Citcoin and Bold Commerce into creating this unified platform that allows people to make a variety of payments via a single gateway. 

Wei Jiang/President & COO of Citcon said, “Ecommerce is, by definition, a global marketplace. By making it easy for businesses to accept the digital wallets and payment schemes preferred by consumers in countries like China, South Korea, Singapore, Indonesia, and Latin America, we enable any business to operate as a global business and reach these previously untapped markets.”

Bold Commerce further stated that by offering shoppers a variety of seamless payment services and methods, they’ll be able to notice a significant drop in abandonment rates at checkout gateways. 

The Secret Sauce To An Effective Podcast Ad

Writing a persuasive, compelling, and exciting podcast ad is extremely nerve-wracking and challenging, even for the best of the writers in town. Not only do you need to ensure that it resonates with the listeners of the podcast, but you also take into careful consideration the kind of podcast you’re playing your ad in. You’ve to make sure to not sound too salesy but get your point across within the stipulated time segment. 

With so much to think about and pay attention to, it’s only fair for you to hire a specialized copywriter to curate your podcast ad. However, if you aren’t doing so and working on an ad copy on your own, we can help!

How To Go About Writing An Ad That Works?

When working on writing the ad to be ‘telecasted’ in a podcast, you can opt for an ad-lib or a scripted one. 

Ad libs are the kinds of podcast ads that allow the host to simply speak about your brand and product/service by adding their own creative spin to it. You can provide them with some details beforehand and let them do their thing. 

Scripted ads, as the name suggests, are completely scripted by you and require the host to simply record the segment as stated. You can let them know how you wish for them to sound or the bits of information you want to stress on. 

Writing an ad, especially for non-visual media, is an art that very few can master. To create an effective ad, some fundamental steps are a must for you to follow.

#1 Sound Like Yourself

It is extremely crucial for you to be authentic in the ad. It’s about you, your brand, and your product/service. So it’s only fair for you to sound the same as you do on other platforms. Be candid about your product/service to ensure you don’t come across as shady.

#2 Be Emotional

With no visual assets to help you, all you have are emotions. You need your listeners to feel what’s necessary to encourage them to check out your website and take the customer journey you want them to.

#3 Don’t Sell

Podcasts are commonly playing in the background as a person goes about their day, driving to work, cleaning, or doing chores. You don’t need to sell them something when they’re trying to focus on something else too. Instead, you can hit the right note by addressing a pain point and letting them know how your product is a solution that they might be facing. Allow them to check you out instead of focusing on letting them know just how much they need you. 

#4 Keep It Simple

As stated above, your listeners are most likely multitasking when listening to your ad. Make it simple for them to understand you. Get rid of the jargon, simplify the messaging, and make the message as short as possible (it saves you money too!).

#5 A Simple CTA Goes A Long Way

Just as you spend time ensuring your message doesn’t sound salesy, your CTA deserves the same attention and treatment. Make sure that your CTA doesn’t require them to checkout or ‘make a purchase.’ Instead, give them a coupon code that can give them great deals, a URL to exclusive products, etc. 

Creating a podcast ad that works is definitely a challenge. It obviously would need you some tries to understand your audience and the kind of podcasts that best go with your brand, products, and services. Take time to research well to ensure you find the best fit.

Brand Of The Week - Summersalt

Summersalt has partnered with Markarian to bring you THE best collection for the coming season! 

If you wish to enjoy the beachy outdoors to have all the fun in the sun, Summaersalt and Markarian have come together to bring you a collection designed to give you loads of choices. 

These timeless designs come all together as a 7-piece collection, giving you the freedom to mix and match to create your own swimsuits. You also get hair accessories to match the aesthetic. 

What do we love? Just about everything!

Right on season, Markarian has released this amazing range with Summersalt, a sustainable brand that upcycles fabrics to create their products.

Brand Deals Of The Week

Enjoy a stylish summer with Summersalt’s ongoing sale!

Smashbox is handing out freebies at checkout. Make sure to take a look!

Seize the summer with Coach Outlet and their clearance sale.

Make the most of Girlfriend Collective’s 5th anniversary!

Top Reads Of The Week

Meta launches a new feature, allowing options to display NFTs on FB.

Female entrepreneurs are kicking away the worldwide phenomenon/title #GirlBoss.

Whiskey-enthusiast creates a range of barrel-aged coffees, calls it The Morning Dram.

Supply chain & labor shortage issues may lead to cancellations of the 4th of July celebrations.

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.